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AM/FM Radio Continues To Lose It's Audience: Triton SurveySays
Among respondents aged 18 and up who had driven or ridden in a car in the month prior to the survey, AM/FM radio loses another 5% this year (81%, down from 86% last year),Among respondents who say it is “very important” or “somewhat important” to keep-up-to-date with music, YouTube is more important than AM/FM Radio among 12-24-year-olds; andThis year the internet has supplanted radio as the medium used by the largest share of respondents to first learn about new music.Read the entire article here Online Radio’s Reach Continues to Grow.