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# Search Engine Optimization & Online Marketing

Located In Philadelphia. Serving The World. Steel Media: A Google Certified Partner

## Sitemaps

- [XML Sitemap](https://phillysearchenginemarketing.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [SEO Takes Time. Here's Why.](https://phillysearchenginemarketing.com/seo-takes-time-heres-why/)
- [Retailers See Voice Ordering As More Opportunity Than Threat - Marketing Charts](https://phillysearchenginemarketing.com/retailers-see-voice-ordering-as-more-opportunity-than-threat-marketing-charts/) - Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor. Read the entire article here: Retailers See Voice Ordering As More Opportunity Than Threat - Marketing Charts
- [Instagram Stories Accounting for Growing Share of Facebook Ad Spend - Marketing Charts](https://phillysearchenginemarketing.com/instagram-stories-accounting-for-growing-share-of-facebook-ad-spend-marketing-charts/) - Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on Facebook’s properties, according to Marin Software’s latest quarterly benchmark report covering client activity in Q4 2018. Read the entire article here: Instagram Stories Accounting for Growing Share of Facebook Ad Spend - Marketing Charts
- [From the Yext Blog: 4 Tips to Improve Geolocation UX](https://phillysearchenginemarketing.com/from-the-yext-blog-4-tips-to-improve-geolocation-ux/) - Increasingly, many sites now offer an alternative way to search by location — geolocation. By using the GPS or IP address of a searcher’s device, a website can collect a person’s specific latitude and longitude. Read the entire article here: 4 Tips to Improve Geolocation UX | Yext
- [US Internet Advertising Revenues Post 22% Y-O-Y Gain in Q3 2018 - Marketing Charts](https://phillysearchenginemarketing.com/us-internet-advertising-revenues-post-22-y-o-y-gain-in-q3-2018-marketing-charts/) - The rise of digital ads continues unabated. Internet advertising revenue in the US had the highest Q3 growth rate in a decade with the exception of Q3 2016, according to the latest revenue figures [press release] from the IAB and PwC. Read the entire article here: US Internet Advertising Revenues Post 22% Y-O-Y Gain in
- [Leveraging Amazon search ads in a time of rapid change - Search Engine Land](https://phillysearchenginemarketing.com/leveraging-amazon-search-ads-in-a-time-of-rapid-change-search-engine-land/) - Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. Read more about it here: Leveraging Amazon search ads in a time of rapid change - Search Engine Land
- [Google Local Service Ads Display Pricing Estimates for Specific Locations](https://phillysearchenginemarketing.com/google-local-service-ads-display-pricing-estimates-for-specific-locations/) - Google has added a new feature to their local services as, the special local ads that appear for searchers that are looking for a specific business type in their local area, to give estimates for specific jobs in their area. Read the entire article here: Google Local Service Ads Display Pricing Estimates for Specific Locations
- [What Issues Are Keeping CMOs Up At Night? - Marketing Charts](https://phillysearchenginemarketing.com/what-issues-are-keeping-cmos-up-at-night-marketing-charts/) - Which issues are keeping the most CMOs and brand managers up at night? As it turns out ROI, big data and the need to establish consumer trust are in the heads of at least 95% of CMOs and brand managers, according to survey results from Brand Keys. Read the entire article here: What Issues Are
- [Google Removes GDN Controls](https://phillysearchenginemarketing.com/google-removes-gdn-controls/) - In September 2018, the adsenseformobileapps.com exclusion and the GMob mobile app non-interstitial exclusion will no longer be available within Google Ads. Device settings will also be consolidated into three device types: computer, mobile and tablet.
- [US Online Ad Revenues Grow by 21% in 2017: 10 Notes - Marketing Charts](https://phillysearchenginemarketing.com/us-online-ad-revenues-grow-by-21-in-2017-10-notes-marketing-charts/) - Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways from the report. Read the entire article
- [Google & Optimizing for Local "Near Me" Searches in Search Results](https://phillysearchenginemarketing.com/google-optimizing-for-local-near-me-searches-in-search-results/) - Don't bother for the keywords, "near me" in SEO. It probably won’t be long before Google will ignore that phrase, or reduce its effectiveness, in order to provide the best search results. Read the entire article here: Google & Optimizing for Local "Near Me" Searches in Search Results
- [Almost 6 in 10 Adults Say They've Used Voice Search to Find Local Biz Info](https://phillysearchenginemarketing.com/almost-6-in-10-adults-say-theyve-used-voice-search-to-find-local-biz-info/) - Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months Read the entire article here: Almost 6 in 10 Adults Say They've Used Voice Search to Find Local Biz Info - Marketing Charts
- [1 in 3 Marketers Are Considering Non-Traditional Agency Alternatives Like Consultants](https://phillysearchenginemarketing.com/1-in-3-marketers-are-considering-non-traditional-agency-alternatives-like-consultants/) - A new report from Advertiser Perceptions, based on a survey of more than 600 US marketers, confirms that some are considering moving their business from traditional agencies to the digital arms of consulting firms. Read the entire article here: 1 in 3 Marketers Are Considering Non-Traditional Agency Alternatives - Marketing Charts
- [The Top 10 SEO Trends That Will Matter in 2018 From Search Engine Journal](https://phillysearchenginemarketing.com/the-top-10-seo-trends-that-will-matter-in-2018-from-search-engine-journal/) - Mobile-first Voice search Schema Featured snippets Content Machine learning and AI Speed Technical SEO Links A whole lot more! (TIE) Read the entire article here: 47 Experts on the Top SEO Trends That Will Matter in 2018
- [It's a Local SEO Christmas! Keep the lights on for the last-minute shopper this December](https://phillysearchenginemarketing.com/its-a-local-seo-christmas-keep-the-lights-on-for-the-last-minute-shopper-this-december/) - Despite all of the improvements retailers have made to shipping speed and product availability, many people still wait to buy. That means that a lot of December’s holiday shopping happens right before—and even after—Christmas, giving more reason for retailers to continue to drive store traffic from online and offline media throughout the season. Read the
- [5 Ways SEO for Bing is Different from Google SEO](https://phillysearchenginemarketing.com/5-ways-seo-for-bing-is-different-from-google-seo/) - Bing and Google share many of the same ranking signals, but there are also key differences which we’ll examine in this article. Read the entire article here: 5 Ways SEO for Bing is Different from Google SEO
- [A Local ranking factors study finds reviews, organic SEO best practices boost local visibility](https://phillysearchenginemarketing.com/a-local-ranking-factors-study-finds-reviews-organic-seo-best-practices-boost-local-visibility/) - A Local ranking factors study finds reviews, organic SEO best practices boost local visibility The basic conclusions of the Local Ranking Factors study are that: (1) organic ranking factors (e.g., links, keywords, anchor text, etc.) boost local visibility; and (2) reviews are critical. The study argues that “local and organic search algorithms are still highly
- [SEO ranking factors for 4 business verticals and what they mean for local businesses](https://phillysearchenginemarketing.com/seo-ranking-factors-for-4-business-verticals-and-what-they-mean-for-local-businesses/) - SEO for local business has gone through a number of changes. Now, it seems Google updates will require a new look at vertical-specific ranking factors. Read the entire article here: SEO ranking factors for 4 business verticals and what they mean for local businesses
- [How Enterprise Organizations Are Enhancing Data-Driven Marketing - Marketing Charts](https://phillysearchenginemarketing.com/how-enterprise-organizations-are-enhancing-data-driven-marketing-marketing-charts/) - Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital Marketing Study. Read the entire article here: How Enterprise Organizations Are Enhancing Data-Driven Marketing -
- [Higher education CIOs expect business model change due to digital transformation](https://phillysearchenginemarketing.com/higher-education-cios-expect-business-model-change-due-to-digital-transformation/) - "Higher education CIOs ranked digital business/digital transformation as the fifth most strategic business priority. However, when it comes to the top technology areas these institutions are investing in to differentiate themselves, digitalization/digital marketing ranks only eighth amongst higher education respondents, compared to second across all industries." Read the entire article here: Higher education CIOs expect
- [B2B Marketers Shift Priorities From Generating Leads to Converting Them](https://phillysearchenginemarketing.com/b2b-marketers-shift-priorities-from-generating-leads-to-converting-them/) - B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. Read the entire and download the research here: B2B Marketers Shift Priorities From Generating Leads to Converting Them - Marketing Charts
- [An Overview Of B2B Marketing In 2017](https://phillysearchenginemarketing.com/an-overview-of-b2b-marketing-in-2017/) - As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. Read the entire article here: An Overview Of B2B Marketing In 2017
- [Reviews And News](https://phillysearchenginemarketing.com/reviews-and-news/)
- [Watch Amazon - The Next Player In Search Advertising](https://phillysearchenginemarketing.com/watch-amazon-the-next-player-in-search-advertising/) - Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products and headline search both use keyword targeting, while product-display ads are targeted more by types of categories used for competitive placements. Read the entire article here: Amazon Is Opening Up Its Ads Business, and Marketers
- [Top 10 Burning Issues in Digital: What’s the Common Thread? - comScore, Inc](https://phillysearchenginemarketing.com/top-10-burning-issues-in-digital-whats-the-common-thread-comscore-inc/) - Comscore releases its latest report, Top 10 Burning Issues in Digital, to provide their perspective on the most pressing issues, topics and trends driving debate in the digital media industry. Read the entire article here: Top 10 Burning Issues in Digital: What’s the Common Thread? - comScore, Inc
- [Inside AdWords: Delivering more informative sitelinks, callouts and snippets](https://phillysearchenginemarketing.com/inside-adwords-delivering-more-informative-sitelinks-callouts-and-snippets/) - Over 65% of smartphone users now expect to get immediate information while using their smartphone. Updating the experience for mobile. Read the entire article here: Inside AdWords: Delivering more informative sitelinks, callouts and snippets
- [Social Media Hard Questions: What Should Happen to People’s Online Identity When They Die? From Facebook Newsroom](https://phillysearchenginemarketing.com/social-media-hard-questions-what-should-happen-to-peoples-online-identity-when-they-die-from-facebook-newsroom/) - Dealing with how to weigh survivors’ competing interests, determine the wishes of the deceased, and protect the privacy of third parties – have been some of the toughest Facebook has confronted, and they still don’t have all the answers. Read the entire article here: Hard Questions: What Should Happen to People’s Online Identity When They
- [Official YouTube Blog: Introducing a new way to share YouTube videos](https://phillysearchenginemarketing.com/official-youtube-blog-introducing-a-new-way-to-share-youtube-videos/) - Read the entire article here: Official YouTube Blog: Introducing a new way to share YouTube videos
- [Business Owners: Take The 30 Second Online Marketing Challenge](https://phillysearchenginemarketing.com/business-owners-take-the-30-second-online-marketing-challenge/) - Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: "Where Are The Best {insert your business category}
- [UK Shuts Down Firm Impersonating Google Over Local Listings](https://phillysearchenginemarketing.com/uk-shuts-down-firm-impersonating-google-over-local-listings/) - Beware of companies who call, claim they are from Google, and threaten that their your listing will be removed if they don't pay up. Read the entire article here: UK Shuts Down Firm Impersonating Google Over Local Listings
- [What are the risks for businesses that are getting fake reviews on Google?](https://phillysearchenginemarketing.com/what-are-the-risks-for-businesses-that-are-getting-fake-reviews-on-google/) - In New York, 19 SEO companies were fined for being involved in writing and posting fake reviews. Read the entire article here: What are the risks for businesses that are getting fake reviews on Google?
- [Google's SEO Starter Guide From 2010 Still Relevant!](https://phillysearchenginemarketing.com/googles-seo-starter-guide-from-2010-still-relevant/) - "In September 2010, about seven years ago, Google released their "Search Engine Optimization Starter Guide", here is the PDF download. When Gary Illyes from Google was asked if the document is "still relevant/best practices" Gary said yes it is." Read the entire article on Search Engine Roundtable here: Google's SEO Starter Guide From 2010 Still
- [Google Drops Instant Search](https://phillysearchenginemarketing.com/google-drops-instant-search/) - "Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices." This is the "instant results" that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece
- [Demand Transparency](https://phillysearchenginemarketing.com/demand-transparency/) - Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers. What that means is, as an advertiser you are entitled to know the exact cost of your ads. It's the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google's rules
- [Want To Update Your Business On Apple Maps? Talk To A Yext Partner.](https://phillysearchenginemarketing.com/want-to-update-your-business-on-apple-maps-talk-to-a-yext-partner/) - If you want to update your location information on Siri, you must have a direct integration with Apple Maps — something Yext has had since 2015. Read the entire article here: A Better Way: Reach, Access, Details & Scale (Part 2 of 10) - Yext
- [Google is extending in-market audience targeting to Search campaigns](https://phillysearchenginemarketing.com/google-is-extending-in-market-audience-targeting-to-search-campaigns/) - Google is continuing to extend its audience targeting capabilities into Search. Read the entire article here: Google is extending in-market audience targeting to Search campaigns
- [Fishwrap: Newspaper circulation at 77-year low](https://phillysearchenginemarketing.com/fishwrap-newspaper-circulation-at-77-year-low/) - Circulation of daily newspapers has dropped to a 77-year low, signaling an end to print and a shift to all-digital delivery, according to a new industry review. Read the entire article here: Fishwrap: Newspaper circulation at 77-year low
- [US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From PLAs](https://phillysearchenginemarketing.com/us-retailers-are-now-getting-a-majority-of-their-google-search-ad-clicks-from-plas/) - Data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read the entire article here: US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From
- [The Yext IPO and the triumph of local SEO](https://phillysearchenginemarketing.com/the-yext-ipo-and-the-triumph-of-local-seo/) - "Local SEO was often a sideshow in the search world. But with the rise of mobile (post-iPhone), the increasingly clear link between digital research and offline buying, the value of local listings management has become obvious to brands and marketers." Search Engine Land Read the entire article here: The Yext IPO and the triumph of
- [The 2017 Local SEO Forecast: 10 Predictions According to Mozzers - Moz](https://phillysearchenginemarketing.com/the-2017-local-seo-forecast-10-predictions-according-to-mozzers-moz/) - Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and Mirriam Ellis peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. Read the entire article here: The 2017 Local SEO Forecast: 10 Predictions According to
- [Mobile Pushes 2016 Online Holiday Spending Above $80 Billion - comScore, Inc](https://phillysearchenginemarketing.com/mobile-pushes-2016-online-holiday-spending-above-80-billion-comscore-inc/) - The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. Read the entire article here: Mobile Pushes 2016 Online Holiday Spending Above $80 Billion - comScore, Inc
- [2017 Marketing Budget Trends, by Channel](https://phillysearchenginemarketing.com/2017-marketing-budget-trends-by-channel/) - Which channels are marketers going to be investing more – and less – in this year? Read the entire article here: 2017 Marketing Budget Trends, by Channel
- [These Information Sources Are Considered Most Trustworthy by B2B Buyers](https://phillysearchenginemarketing.com/these-information-sources-are-considered-most-trustworthy-by-b2b-buyers/) - Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness Read the entire article here: These Information Sources Are Considered Most Trustworthy by B2B Buyers
- [What’s the Read Rate for Emails in Gmail’s Promotions Tab?](https://phillysearchenginemarketing.com/whats-the-read-rate-for-emails-in-gmails-promotions-tab/) - Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5% Source: What’s the Read Rate for Emails in Gmail’s Promotions Tab?
- [Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience](https://phillysearchenginemarketing.com/online-shoppers-say-search-is-the-most-important-factor-in-a-great-digital-user-experience/) - When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience Source: Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience
- [Google Retires "Content Keywords" in Search Console](https://phillysearchenginemarketing.com/google-retires-content-keywords-in-search-console/) - "the time has come to retire the Content Keywords feature in Search Console." Read the entire article here: Official Google Webmaster Central Blog: Saying goodbye to Content Keywords
- [Social Networking Platforms’ User Demographics Update 2016](https://phillysearchenginemarketing.com/social-networking-platforms-user-demographics-update-2016/) - With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%). Source: Social Networking Platforms’ User Demographics Update 2016
- [3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate](https://phillysearchenginemarketing.com/3rd-gen-hispanics-want-more-relatable-advertising-here-are-the-top-10-ad-elements-that-resonate/) - A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. Read the entire article here: 3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top
- [New Google Ads: Click-to-message ads bring a new and easy way to talk to customers](https://phillysearchenginemarketing.com/new-google-ads-click-to-message-ads-bring-a-new-and-easy-way-to-talk-to-customers/) - In the coming weeks, Google is introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you’ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them. Read the entire article here: Inside AdWords:
- [A New Way to Watch Videos From Facebook on Your TV](https://phillysearchenginemarketing.com/a-new-way-to-watch-videos-from-facebook-on-your-tv/) - Facebook rolls out the ability to stream videos from Facebook to your TV through devices like Apple TV or Google Chromecast. Read the entire article here: A New Way to Watch Videos From Facebook on Your TV | Facebook Newsroom
- [Facebook Grows As Dominant Content Sharing Destination](https://phillysearchenginemarketing.com/facebook-grows-as-dominant-content-sharing-destination/) - An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo Read the entire article here: Facebook Grows As Dominant Content Sharing Destination
- [Top Higher Education Keywords in Paid Search](https://phillysearchenginemarketing.com/here-are-the-top-education-keywords-in-paid-search/) - The term MBA and its variations accounted for 5 of the top 20 keywords by search spend, based on an analysis of US Google desktop text ad activity for the top 50,000 education keywords through the first half of this year. Read the entire article here: Here Are The Top Education Keywords in Paid Search
- [Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the Rewards](https://phillysearchenginemarketing.com/digital-video-ad-budgets-are-rising-and-social-platforms-look-set-to-reap-the-rewards/) - Digital video advertising budgets will grow over the next 12 months, say 65% of agencies and 42% of marketers involved in digital and mobile ads, per a Trusted Media Brands (TMB) survey Source: Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the Rewards
- [Which Analytics Skills Are in the Highest Demand?](https://phillysearchenginemarketing.com/which-analytics-skills-are-in-the-highest-demand/) - Which specific analytics skills are the most sought after? Read the entire article here: Which Analytics Skills Are in the Highest Demand?
- [Which Ads Do Internet Users Dislike the Most?](https://phillysearchenginemarketing.com/which-ads-do-internet-users-dislike-the-most/) - Online pop-ups take the dubious distinction of being the most widely disliked form of advertising, with 73% of respondents reporting disliking these. Read the entire article here: Which Ads Do Internet Users Dislike the Most?
- [2016 - The Year Online Video Overtakes TV](https://phillysearchenginemarketing.com/2016-the-year-online-video-overtakes-tv/) - New research shows online video ads drive consideration, favorability, purchase intent, and sales. Read the entire article here: New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales – Think with Google
- [I’m Feeling Yucky :( Searching for symptoms on Google](https://phillysearchenginemarketing.com/im-feeling-yucky-searching-for-symptoms-on-google/) - Starting in the coming days, when you ask Google about symptoms like “headache on one side,” they will show you a list of related conditions (“headache,” “migraine,” “tension headache,” “cluster headache,” “sinusitis,” and “common cold”). Read the entire article here: Inside Search: I’m Feeling Yucky :( Searching for symptoms on Google
- [3 common mistakes made in do-it-yourself PPC](https://phillysearchenginemarketing.com/3-common-mistakes-made-in-do-it-yourself-ppc/) - Trying to manage your business's paid search advertising on your own? Here are some common pitfalls to avoid. Read the entire article here: 3 common mistakes made in do-it-yourself PPC
- [6 Online Video Insights from comScore to Inform Your 2017 Media Plan](https://phillysearchenginemarketing.com/6-online-video-insights-from-comscore-to-inform-your-2017-media-plan/) - A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? Read the entire article here: Inside AdWords: 6 Online Video Insights from comScore to
- [Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods](https://phillysearchenginemarketing.com/millennials-rely-on-w-o-m-more-than-other-adults-when-researching-consumer-goods/) - New research suggests that Millennials are heavily impacted by the views of friends and family. However, user-generated content – also long associated with Millennials – is perhaps even more influential. Read the entire article here: Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
- [In 2009 Time Spent With Terrestrial Radio was 15 Hours/Wk.  Today it's about 10.](https://phillysearchenginemarketing.com/in-2009-time-spent-with-terrestrial-radio-was-15-hourswk-today-its-about-10/) - Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. Read the entire article here: US Adults Spend More Time Listening to the Radio Than Using Social Networks
- [US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016](https://phillysearchenginemarketing.com/us-facebook-advertising-cpm-and-ctr-benchmarks-by-industry-in-q1-2016/) - Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7, according to the Advertising Index Q1 2016 Report from Salesforce Marketing Cloud. Read the entire article here: US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016
- [YouTube launches YouTube Director: A suite of video ad creation products for businesses](https://phillysearchenginemarketing.com/youtube-launches-youtube-director-a-suite-of-video-ad-creation-products-for-businesses/) - Creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses. Read the entire article here: Official YouTube Blog:
- [Hacking Google's Quality Score Formula to Increase Conversions, with Brad Geddes - Acquisio Blog](https://phillysearchenginemarketing.com/hacking-googles-quality-score-formula-to-increase-conversions-with-brad-geddes-acquisio-blog/) - Brad Geddes calculated the weight of each factor contributing to quality score, and describes how certain changes can affect your score and conversion rate. Read the entire article here: Hacking Google's Quality Score Formula to Increase Conversions, with Brad Geddes - Acquisio Blog
- [Google: Hillary Clinton Autocompletegate](https://phillysearchenginemarketing.com/google-hillary-clinton-autocompletegate/) - Over the last week we've received questions about our autocomplete feature. I wanted to take the opportunity to clarify a few things. Read the entire article here: Inside Search: Google Search Autocomplete
- [Roughly Half of Desktop Display Ads in the US Were Viewable in Q1](https://phillysearchenginemarketing.com/roughly-half-of-desktop-display-ads-in-the-us-were-viewable-in-q1/) - The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks report. Read the entire article here: Roughly Half of Desktop Display Ads in the US Were Viewable in Q1
- [Where are the Radio Jobs?](https://phillysearchenginemarketing.com/where-are-the-radio-jobs/) - Official US Labor Department data showed drop of some 27 percent of the jobs in terrestrial radio in the period from January 1990 to March 2016. Employment in Internet publishing and broadcasting, meanwhile, rose from about 30,000 to nearly 198,000, the Bureau of Labor Statistics data showed. Read the entire article here: US newspaper industry
- [How-To Videos the Most Common Marketing Video Type Among SMBs](https://phillysearchenginemarketing.com/how-to-videos-the-most-common-marketing-video-type-among-smbs/) - The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos the next-most commonly used. Read the entire article here: How-To Videos the Most Common Marketing Video Type Among SMBs
- [A Stark Choice: Traditional TV or Streaming Video?](https://phillysearchenginemarketing.com/a-stark-choice-traditional-tv-or-streaming-video/) - Research: Viewers now prefer digital video to primetime TV! Read the entire article here: A Stark Choice: Traditional TV or Streaming Video?
- [Inside AdWords: Preventing accidental clicks for a better mobile ads experience](https://phillysearchenginemarketing.com/inside-adwords-preventing-accidental-clicks-for-a-better-mobile-ads-experience/) - Google explains protections for users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
- [Google addresses "Big Thumbs" ad clicks](https://phillysearchenginemarketing.com/google-addresses-big-thumbs-ad-clicks/) - Google initiative to protect users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
- [What Are The Most Important Factors For Mobile Shoppers?](https://phillysearchenginemarketing.com/what-are-the-most-important-factors-for-mobile-shoppers/) - Not mobile ready yet, read this: the most common shopping activity by both smartphone and tablet shoppers is researching an item. Read the entire article here: What Are The Most Important Factors For Mobile Shoppers?
- [The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…](https://phillysearchenginemarketing.com/the-most-important-marketing-related-functionalities-of-a-b2b-commerce-platform-are/) - Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences Read the entire article here: The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…
- [#1 Financial Search Term For Millennials: "Calculator"](https://phillysearchenginemarketing.com/1-financial-search-term-for-millennials-calculator/) - Based on Millennials’ top 1000 search terms within the banks and financial institutions industry over a 12-week period spanning Q1 2016, the report shows that “calculator” is one of the top-indexing search terms. Read the entire article here: These Financial Search Terms Are Key For Millennials
- [How to make SEO a company-wide habit](https://phillysearchenginemarketing.com/how-to-make-seo-a-company-wide-habit/) - When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Read the entire article here: How to make SEO a company-wide habit
- [Everything You Need to Know About Using Yoast SEO for Wordpress - Moz](https://phillysearchenginemarketing.com/everything-you-need-to-know-about-using-yoast-seo-for-wordpress-moz/) - When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Read the entire article here: Everything You Need to Know About Using Yoast SEO for Wordpress - Moz
- [Move beyond last click attribution in AdWords](https://phillysearchenginemarketing.com/move-beyond-last-click-attribution-in-adwords/) - For the first time, AdWords advertisers with sufficient data will be able to select the new data driven attribution model as a public beta, which is also available in Analytics 360, Attribution 360, and DoubleClick. Read the entire article here: Analytics Blog: Move beyond last click attribution in AdWords
- [Instagram Grows As A Social Advertising Channel](https://phillysearchenginemarketing.com/instagram-grows-as-a-social-advertising-channel/) - Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey Read the entire article here: Instagram Grows As A Social Advertising Channel
- [Jetpack Publicize Doesn't Connect to LinkedIn](https://phillysearchenginemarketing.com/jetpack-publicize-doesnt-connect-to-linkedin/) - So I've been cruising along using Jetpack Publicize to connect my Wordpress Blog posts to LinkedIn and all of a sudden it doesn't work. Of course the first thing I do is navigate back to my Wordpress blog and attempt to refresh the connection. Start by clicking on Jetpack, then navigate to the LinkedIn Connection
- [Facebook Live Video Awareness Highest Among 30-44-Year-Olds](https://phillysearchenginemarketing.com/facebook-live-video-awareness-highest-among-30-44-year-olds/) - Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research [pdf] conducted for the Huffington Post. Source: Facebook Live Video Awareness Highest Among 30-44-Year-Olds
- [Ad blockers are breaking the internet, study finds](https://phillysearchenginemarketing.com/ad-blockers-are-breaking-the-internet-study-finds/) - Ad blockers don't just block ads on the internet - they actually break websites such as British Airways and Vodafone, a new study has found. Read the entire article here: Ad blockers are breaking the internet, study finds
- [YouTube says it pays artists more generously than radio does](https://phillysearchenginemarketing.com/youtube-says-it-pays-artists-more-generously-than-radio-does/) - YouTube went on the offensive on Thursday, saying it doesn’t shortchange artists but is rather a generous and nurturing force in the music community. Critics who claim the video streamer pays Read the entire article here: YouTube says it pays artists more generously than radio does
- [Mobile Captures Larger Share of Growing US Online Ad Spend](https://phillysearchenginemarketing.com/mobile-captures-larger-share-of-growing-us-online-ad-spend/) - Mobile is now larger than any single non-mobile digital advertising category Read the entire article here: Mobile Captures Larger Share of Growing US Online Ad Spend
- [Google Video "Bumper ads" drive incremental reach and frequency, particularly on smartphones](https://phillysearchenginemarketing.com/google-video-bumper-ads-drive-incremental-reach-and-frequency-particularly-on-smartphones/) - Google announces Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Read the entire article here: Inside AdWords: Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones
- [What Strategic Programs Will Define Marketing Departments in 2020?](https://phillysearchenginemarketing.com/what-strategic-programs-will-define-marketing-departments-in-2020/) - Social Media is supreme. Publishing channels such as direct mail, TV, print and radio will prove to be smaller touch points, per respondents, although they hold a significant degree of influence over consumers’ purchases today. Read the entire article here: What Strategic Programs Will Define Marketing Departments in 2020?
- [Too much is being spent on a higher education marketing assault.](https://phillysearchenginemarketing.com/too-much-is-being-spent-on-a-higher-education-marketing-assault/) - To populate their online programs and appear more selective, colleges hire shady companies to generate clicks and inquiries, then drive those inquiries to call centers using sophisticated scoring algorithms. Read the entire article here: Too much is being spent on a higher education marketing assault (essay)
- [What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook Advertising?](https://phillysearchenginemarketing.com/what-data-sources-do-marketers-use-to-build-their-audiences-for-paid-facebook-advertising/) - More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest annual Digital Marketer report from Experian Marketing Services. Source: What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook Advertising?
- [How Are Consumers Spending Their Time Online?](https://phillysearchenginemarketing.com/how-are-consumers-spending-their-time-online/) - Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. Source: How Are Consumers Spending Their Time Online?
- [Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram](https://phillysearchenginemarketing.com/youth-now-say-theyre-more-likely-to-use-snapchat-than-facebook-or-instagram/) - 72% of respondents aged 12-24 said they currently use Snapchat, up from 57% last year. In the process, Snapchat has surpassed Instagram usage, which itself has grown from 59% to 66% among this demographic. Source: Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram
- [Video Ad Engagement Benchmarks, by Industry, in 2015](https://phillysearchenginemarketing.com/video-ad-engagement-benchmarks-by-industry-in-2015/) - A new report from Viant indicates that while 30 second ads regained the lead in terms of ad share (51% of all ads in 2015), shorter ads had higher completion rates. Source: Video Ad Engagement Benchmarks, by Industry, in 2015
- [How Do US Teens Hear About New Brands?](https://phillysearchenginemarketing.com/how-do-us-teens-hear-about-new-brands/) - About half (49%) of teens reported having heard about a new brand from Instagram, with this platform considerably ahead of both Facebook (37%) and Twitter (30%). Read the entire article here: How Do US Teens Hear About New Brands?
- [Clear Channel Adds Behavior Tracking To Billboards?](https://phillysearchenginemarketing.com/clear-channel-adds-behavior-tracking-to-billboards/) - Clear Channel Outdoor Americas is partnering with companies to track the behavior of customers who pass its tens of thousands of billboards. Read the entire article here: See That Billboard? It May See You, Too
- [US Social Network Penetration Forecast](https://phillysearchenginemarketing.com/us-social-network-penetration-forecast/) - For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Read the entire article here: US Social Network Penetration Forecast
- [Online Reputation: Scenarios Consumers Think Are Damaging to Corporate Reputations](https://phillysearchenginemarketing.com/online-reputation-scenarios-consumers-think-are-damaging-to-corporate-reputations/) - More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself Read the entire article here: Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?
- [Hot News: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide](https://phillysearchenginemarketing.com/hot-news-google-to-stop-showing-ads-on-right-side-of-desktop-search-results-worldwide/) - A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions. Read the entire article here: Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
- [Most Important Goals Of A Marketing Automation Strategy](https://phillysearchenginemarketing.com/most-important-goals-of-a-marketing-automation-strategy/) - Increasing lead generation (61%) and improving lead nurturing (57%) were the top-cited strategic goals of a marketing automation strategy, per new research. Read the entire article here: Most Important Goals Of A Marketing Automation Strategy
- [The Marriage Between Conversion Optimization & SEO](https://phillysearchenginemarketing.com/the-marriage-between-conversion-optimization-seo/) - Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Read the entire article here: The Marriage Between Conversion Optimization & SEO
- [What Times of Day Are Key Social and Messaging Apps?](https://phillysearchenginemarketing.com/what-times-of-day-are-key-social-and-messaging-apps/) - 6PM is the peak hour for Facebook Messenger, while Twitter and Instagram usage are highest at 7PM and 8PM. Get all of the results here: What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
- [Amit Singhal, The Head Of Google Search, To Leave The Company](https://phillysearchenginemarketing.com/amit-singhal-the-head-of-google-search-to-leave-the-company/) - After fifteen years, Google's head of search, Amit Singhal, is leaving the company. Read the entire article here: Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
- [Facebook Expanding Live Video to More People | Facebook Newsroom](https://phillysearchenginemarketing.com/facebook-expanding-live-video-to-more-people-facebook-newsroom/) - Today, Facebook expands the ability to share live video to everyone in the U.S. via iPhone, and we plan to start rolling this out to the rest of the world over the coming weeks Read the entire article here: Expanding Live Video to More People | Facebook Newsroom
- [Cyrus' Single Best SEO Tip - His Last Article at MOZ](https://phillysearchenginemarketing.com/cyrus-single-best-seo-tip-his-last-article-at-moz/) - If content is king, then the user is queen, and she rules the universe. Read the entire article here: My Single Best SEO Tip for Improved Web Traffic - Moz
- [Blogging: Not As Flashy a Strategy But More Important Than Ever](https://phillysearchenginemarketing.com/blogging-not-as-flashy-a-strategy-but-more-important-than-ever/) - One area of digital marketing that is often overlooked, in part because it’s been around for so long, is the relatively “old-fashioned” and straightforwardly simple arena of blogging. Read the entire article here: 4 Undeniable Reasons Why Blogging is Your Superhero
- [Business Leaders Optimistic on Email, Social Media & Display](https://phillysearchenginemarketing.com/business-leaders-optimistic-on-email-social-media-display/) - Business leaders are projecting more in digital and less in traditional media for 2016. See the projections here: 2016 Marketing Budget Trends, by Channel
- [Facebook Expands Ad Network to Mobile Web](https://phillysearchenginemarketing.com/facebook-expands-ad-network-to-mobile-web/) - Facebook will now work with publishers to sell advertising on their mobile websites through its Audience Network product. Read the entire article here: Facebook Expands Ad Network to Mobile Web
- [Calling out sexism in advertising. #womennotobjects](https://phillysearchenginemarketing.com/calling-out-sexism-in-advertising-womennotobjects/) - Philly Search Engine Marketing supports our colleague Madonna Badger. #womennotobjects
- [How Google fought bad ads in 2015](https://phillysearchenginemarketing.com/how-google-fought-bad-ads-in-2015/) - Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015
- [Introducing the Facebook Sports Stadium](https://phillysearchenginemarketing.com/introducing-the-facebook-sports-stadium/) - Today Facebook is launching the Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends and the world. Read the entire article here: Introducing the Facebook Sports Stadium | Facebook Newsroom
- [Adults’ Weekly Media Use, by Race/Ethnicity](https://phillysearchenginemarketing.com/adults-weekly-media-use-by-raceethnicity/) - Hispanics are the heaviest smartphone internet consumers, outpacing the other races and ethnicities particularly in streaming audio and social networking time. Read the entire article here: Adults’ Weekly Media Use, by Race/Ethnicity
- [David Bowie Predicts in 2000, Talking About the Internet](https://phillysearchenginemarketing.com/david-bowie-predicts-in-2000-talking-about-the-internet/)
- [U. of Oregon Cancels Branding Contract, Will Spend Money on Academics](https://phillysearchenginemarketing.com/u-of-oregon-cancels-branding-contract-will-spend-money-on-academics/) - The University of Oregon announced on Wednesday that it had canceled a multimillion-dollar contract with a branding firm and planned to funnel the savings into academics Read the entire article here: U. of Oregon Cancels Branding Contract, Will Spend Money on Academics – The Ticker - Blogs - The Chronicle of Higher Education
- [Here's What Facebook Knows About You.](https://phillysearchenginemarketing.com/heres-what-facebook-knows-about-you/) - Did you ever wonder what data Facebook knows, and stores about you? View and download your private information here: Accessing Your Facebook Data | Facebook Help Center
- [Creating Viral Content: Research Shows Humor Wins](https://phillysearchenginemarketing.com/creating-viral-content-research-shows-humor-wins/) - The top motivation for sharing content is to make people laugh. Read the entire article here: Why Do Consumers Share Content Online?
- [Live Video on Facebook](https://phillysearchenginemarketing.com/live-video-on-facebook/) - Facebook is now testing the ability for people to share live video Read the entire article here: Introducing Live Video and Collages | Facebook Newsroom
- [Confidential: Google Search Quality Guidelines](https://phillysearchenginemarketing.com/confidential-google-search-quality-guidelines/) - The proprietary & confidential updated Google Search Quality Guidelines have been released. Download the PDF here.
- [The Most Shared Video Ads of 2015](https://phillysearchenginemarketing.com/the-most-shared-video-ads-of-2015/) - Animal themes and causes dominate the most shared video ads. Read the entire article here: The Most Shared Video Ads of 2015
- [YouTube Launches Music App](https://phillysearchenginemarketing.com/youtube-launches-music-app/) - YouTube today launched a brand new YouTube Music app. With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever. Read the entire article here: Official YouTube Blog: A YouTube built just for music
- [For ROI Proof, Paid Search Tops the Digital List Again](https://phillysearchenginemarketing.com/for-roi-proof-paid-search-tops-the-digital-list-again/) - New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
- [Please Don't Comment On This](https://phillysearchenginemarketing.com/please-dont-comment-on-this/) - In the face of attacks, bigotry and general nastiness -- news organizations are throwing in the towel on online comments. The Chicago Sun-Times, The Daily Beast, news website Re/code, the millennial-focused news site Mic and Popular Science have shut off comments. Read the entire article here: Nastiness threatens online reader comments
- [Fortune 500’s Social Media Platform Use in 2015](https://phillysearchenginemarketing.com/fortune-500s-social-media-platform-use-in-2015/) - LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account, per the latest annual analysis from the University of Massachusetts Read the entire article here: Fortune 500’s Social Media Platform Use in 2015
- [Inside AdWords: Happy 15th Birthday, AdWords!](https://phillysearchenginemarketing.com/inside-adwords-happy-15th-birthday-adwords/) - Only 15 years old and already a world powerhouse. Read the entire article here; Inside AdWords: Happy 15th Birthday, AdWords!
- [US Online Ad Revenues Up 19% in H1 2015; Mobiles Share Doubles to 30%](https://phillysearchenginemarketing.com/us-online-ad-revenues-up-19-in-h1-2015-mobiles-share-doubles-to-30/) - Read the entire article here: US Online Ad Revenues Up 19% in H1 2015; Mobiles Share Doubles to 30%
- [Google: Mobile Search Volume Pass Desktop Searches Worldwide](https://phillysearchenginemarketing.com/google-mobile-search-volume-pass-desktop-searches-worldwide/) - Last week, news broke that Google's search volume is now dominated by mobile searches. Over 50% of all of Google's queries worldwide is now done on mobile devices. Read the entire article here: Google: Mobile Search Volume Pass Desktop Searches Worldwide
- [Facebook Testing New Video "Section"](https://phillysearchenginemarketing.com/facebook-testing-new-video-section/) - Facebook is testing a "Video Section". Could this be the beginning of a new chapter in Facebook TV? Read the entire article here: Testing New Video Experiences | Facebook Newsroom
- [Trust in Advertising: Personal Recommendations Win.](https://phillysearchenginemarketing.com/trust-in-advertising-personal-recommendations-win/) - A vote for Earned Social Media. Nielsen's latest “Global Trust in Advertising” indicates that personal recommendations are the reason most people take action on ads. Read the entire article here: Trust in Advertising: Who’s Got It, and For What Formats?
- [Google Display Network goes 100% Viewable](https://phillysearchenginemarketing.com/google-display-network-goes-100-viewable/) - In today's announcement, Google makes the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. Read the entire article here: Inside AdWords: Enhancing the Google Display Network with new innovations
- [Breaking News: Google Integrates YouTube Video Ads into Adwords](https://phillysearchenginemarketing.com/breaking-news-google-integrates-youtube-video-ads-into-adwords/) - Adwords advertisers now have a single, unified interface for Video, Search, and Display Ads from Google. Watch the video here.
- [Native Gmail ads arrive in AdWords for all advertisers](https://phillysearchenginemarketing.com/native-gmail-ads-arrive-in-adwords-for-all-advertisers/) - Starting today, native Gmail ads are now available for all advertisers directly in AdWords accessed through Display. Read the announcement here: Inside AdWords: Native Gmail ads arrive in AdWords for all advertisers
- [Updated Google Web Designer App eases the transition to HTML5](https://phillysearchenginemarketing.com/updated-google-web-designer-app-eases-the-transition-to-html5/) - As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. Read the entire article here: DoubleClick Advertiser Blog: Updating Google Web Designer to help ease the transition to HTML5
- [Twitter Results Now On Google Desktop Search Results](https://phillysearchenginemarketing.com/twitter-results-now-on-google-desktop-search-results/) - On Friday, Google announced on Twitter that they have expanded from showing tweets on mobile to also showing them on desktop after about a month of testing them. Read the entire article here: Twitter Results Now On Google Desktop Search Results
- [Video: What is the Dark Web--Drugs, Weapons, and More is Sold Online](https://phillysearchenginemarketing.com/video-what-is-the-dark-web-drugs-weapons-and-more-is-sold-online/) - In this video learn about "The Dark Web", the understood space on the internet on which drugs, weapons, terrorism, and the Ashley Madison 'Cheating Data' was released .
- [YouTube Ads No Longer Available Through The Ad Exchanges](https://phillysearchenginemarketing.com/youtube-ads-no-longer-available-through-the-ad-exchanges/) - Google no longer supports the small amount of YouTube buying happening on the DoubleClick Ad Exchange. All video ads will be purchased on Adwords or the DoubleClick Bid Manager. Read the entire article here: DoubleClick Advertiser Blog: Focusing investments to improve buying on YouTube
- [Ha Ha? Or LOL? - Video Research](https://phillysearchenginemarketing.com/ha-ha-or-lol-video-research/)
- [Connect with Public Figures Through Live | Facebook Newsroom](https://phillysearchenginemarketing.com/connect-with-public-figures-through-live-facebook-newsroom/) - Starting today, public figures can share live video from Facebook Mentions. Read the entire article here: Connect with Public Figures Through Live | Facebook Newsroom
- [How to Build a Great Student LinkedIn Profile (PDF)](https://phillysearchenginemarketing.com/how-to-build-a-great-student-linkedin-profile-pdf/) - Higher Ed Marketing Professionals Best Practices
- [Are we witnessing the end of the "Digital Banner Ad"](https://phillysearchenginemarketing.com/are-we-witnessing-the-end-of-the-digital-banner-ad/) - As social media companies move toward native, local and video ads, Yelp and LinkedIn say goodbye to display ads. Read the entire article here: Yelp, LinkedIn pull support for old-fashioned display ads
- [To Skip or Not to Skip - What Keeps People Watching?](https://phillysearchenginemarketing.com/to-skip-or-not-to-skip-what-keeps-people-watching/) - The TrueView skippable ad format introduced a new question for advertisers: who chooses to watch an ad when they’re given the choice to skip? Read the entire article here: To Skip or Not to Skip - What Keeps People Watching? — Think with Google
- [Google 'retires' G+ as a requirement, starting with YouTube](https://phillysearchenginemarketing.com/google-retires-g-as-a-requirement-starting-with-youtube/) - After spending a few years plugging Google+ into all of its services -- even as users of those services complained -- Google is rolling that back. Read the entire article here: Google 'retires' G+ as a requirement, starting with YouTube (update)
- [360 Degree Video Ads Come To YouTube](https://phillysearchenginemarketing.com/360-degree-video-ads-come-to-youtube/) - 360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right. Read
- [CBS Radio Lays Off Hundreds](https://phillysearchenginemarketing.com/cbs-radio-lays-off-hundreds/) - CBS Radio laid off several hundred people at properties across the country on Monday. Although few details are available, informal tallies suggest the number of layoffs may be over 200, with the bulk of them falling on off-air positions, including sales, promotions, and producers, although some on-air positions were also affected. Read the entire article
- [Breaking News: Facebook Changes Cost Per Click Definition](https://phillysearchenginemarketing.com/breaking-news-facebook-changes-cost-per-click-definition/) - Facebook is updating CPC to only account for what they call “link clicks”. Read the entire article here: Updating how Cost per Click is Measured on Facebook | Facebook for Business
- [Guidelines for representing your business on Google](https://phillysearchenginemarketing.com/guidelines-for-representing-your-business-on-google/) - Google has come up with a list of guidelines for local businesses to maintain high quality information on business listings. In particular, the guidelines require transparency and quality communication between third party companies that handle business listings and the companies they represent. The guidelines are here: Guidelines for representing your business on Google - Google
- [Lloyd must strike quickly in ad world](https://phillysearchenginemarketing.com/lloyd-must-strike-quickly-in-ad-world/) - The U.S. women's soccer team won the World Cup, and now Delran's Carli Lloyd has the marketing world at her feet, advertising and public relations experts say. Read the entire article here: Lloyd must strike quickly in ad world
- [Facebook tests video ads in budding YouTube challenge](https://phillysearchenginemarketing.com/facebook-tests-video-ads-in-budding-youtube-challenge/) - Facebook confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube. Read the entire article here: Facebook tests video ads in budding YouTube challenge
- [Young People Watching Less TV? (Q1 2015 Data)](https://phillysearchenginemarketing.com/young-people-watching-less-tv-q1-2015-data/) - Youth as a whole are watching less TV – and the decline appears to be accelerating. Read the entire article here: Are Young People Watching Less TV? (Updated #8211; Q1 2015 Data)
- [Apple Says Toss your FM Radio. Bets big on Streaming.](https://phillysearchenginemarketing.com/apple-says-toss-your-fm-radio-bets-big-on-streaming/) - In its bid to become a power in music streaming, Apple is devoting its vast resources to create what it hopes will be a first truly global radio station. With its ubiquitous influence of the iphone, Apple is encouraging people to toss FM radios. Read the entire article here: Apple bets on radio splash in
- [Facebook Takes Steps Towards Streaming TV](https://phillysearchenginemarketing.com/facebook-takes-steps-towards-streaming-tv/) - News that Facebook Inc (NASDAQ: FB) will host on its platform the first episodes of HBO's new shows "Ballers" and "The Brink" signals that the social media giant expects streaming TV will become an important part of its business, an analyst said Wednesday. Read the entire article here: Facebook Takes Steps Towards Streaming TV
- [Breaking News: Google Play  - Free Ad Supported Music](https://phillysearchenginemarketing.com/breaking-news-google-play-free-ad-supported-music/) - Today, Google announced a a free, ad-supported version of Google Play. Read the entire article here: Inside AdWords: Reaching consumers through the music they love: Introducing ads on Google Play Music
- [Official Google Blog: Introducing the News Lab](https://phillysearchenginemarketing.com/official-google-blog-introducing-the-news-lab/) - Google creates the News Lab, a new effort to empower innovation at the intersection of technology and media. The mission is to collaborate with journalists and entrepreneurs to help build the future of media. Read the entire article here: Official Google Blog: Introducing the News Lab
- [Facebook gaining ground on YouTube in video ads.](https://phillysearchenginemarketing.com/facebook-gaining-ground-on-youtube-in-video-ads/) - London-based Ampere predicts a new advertising "arms race" between Facebook and YouTube, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively. Read the entire article here: Facebook gaining ground on YouTube in video ads, report says
- [Google acts on “Revenge porn”](https://phillysearchenginemarketing.com/google-acts-on-revenge-porn/) - Google will honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results. Read the entire article here: Google Public Policy Blog: “Revenge porn” and Search
- [Bing Moving to Encrypt Search Traffic by Default](https://phillysearchenginemarketing.com/bing-moving-to-encrypt-search-traffic-by-default/) - Bing follows Google and no longer provides keyword level data on search traffic. Read the entire article here: Bing Moving to Encrypt Search Traffic by Default | Webmaster Blog
- [Creating Unskippable Online Video](https://phillysearchenginemarketing.com/creating-unskippable-online-video/)
- [Twitter Adds Autoplay Videos](https://phillysearchenginemarketing.com/twitter-adds-autoplay-videos/) - Today, it’s become even easier to enjoy video on Twitter. Now native videos, Vines and GIFs will begin to play back automatically. Read the entire article here: https://blog.twitter.com/2015/introducing-a-more-seamless-video-experience-with-autoplay
- [How to Choose a PPC Agency](https://phillysearchenginemarketing.com/how-to-choose-a-ppc-agency/) - A good agency will be ready with a plan to help on-board or even help train a future replacement, and definitely won't hold your account or data hostage. Read the entire article here: How to Choose a PPC Agency - Moz
- [US Online Ad Revenues Up 16% in Q1](https://phillysearchenginemarketing.com/us-online-ad-revenues-up-16-in-q1/) - Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate, according to the latest figures from the IAB and PwC. At $13.3 billion, this represents a new Q1 standard, though that’s obviously going to be the case given growth from the prior “historic” peak in the year-earlier period. Online ad revenue growth
- [Q1 2016.  This is going to change everything.](https://phillysearchenginemarketing.com/q1-2016-this-is-going-to-change-everything/) - Get a glimpse into the future of gaming. Source: Introducing the Oculus Rift | Facebook Newsroom
- [New Google Research Shows How to Connect With U.S. Digital Hispanics Online](https://phillysearchenginemarketing.com/new-google-research-shows-how-to-connect-with-u-s-digital-hispanics-online/) - New research into the online behavior and preferences of Hispanics provides insight into how to connect with them. And it all starts with mobile and culture. Source: New Research Shows How to Connect With U.S. Digital Hispanics Online – Think with Google
- [Buh Bye Siri. Google's 'Now on Tap' is Android's next killer feature.](https://phillysearchenginemarketing.com/buh-bye-siri-googles-now-on-tap-is-androids-next-killer-feature/) - Already leagues ahead of Apple's Siri in natural-language recognition, Google Now's expanded role in Android M could make it the most valuable feature. Read the entire article here: Google's 'Now on Tap' is Android's next killer feature -- if it works - CNET
- [Pew Research: The declining value of U.S. newspapers](https://phillysearchenginemarketing.com/pew-research-the-declining-value-of-u-s-newspapers/) - Over the past two decades, major newspapers across the country have seen a recurring cycle of ownership changes and steep declines in value. Read the research here: The declining value of U.S. newspapers
- [Google New Head Of Web Spam Not Matt Cutts](https://phillysearchenginemarketing.com/google-new-head-of-web-spam-not-matt-cutts/) - Google's outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief. Read the entire article here: Google Has New Head Of Web Spam But Won't Be The "New Matt Cutts"
- [Top Industries by Share of Digital and Mobile Ad Spend in 2015](https://phillysearchenginemarketing.com/top-industries-by-share-of-digital-and-mobile-ad-spend-in-2015/) - Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to be even more
- [A new way to discover Tweets](https://phillysearchenginemarketing.com/a-new-way-to-discover-tweets/) - Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months. Read the entire article here: https://blog.twitter.com/2015/a-new-way-to-discover-tweets
- [There is a phablet revolution upon us | Yahoo Advertising](https://phillysearchenginemarketing.com/there-is-a-phablet-revolution-upon-us-yahoo-advertising/) - There is a revolution upon us - a phablet revolution. 20% of all active devices are now phablets and we see no sign of this trend stopping. Learn all about this movement - http://yhoo.it/1zkVBfY
- [Top Priority for Higher Education Execs Shifts to Career Outcomes](https://phillysearchenginemarketing.com/top-priority-for-higher-education-execs-shifts-to-career-outcomes/) - Understanding how their students fare in the workforce post-graduation allows program and marketing directors to tweak program content, improve messaging to prospective students, and make a stronger case to employers as higher education institutions compete for diminishing tuition reimbursement dollars. Read the entire article here Top Priority for Higher Education Execs Shifts to Career Outcomes
- [3 Reasons To Love The Google Display Network (Really!)](https://phillysearchenginemarketing.com/3-reasons-to-love-the-google-display-network-really/) - Search engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider. Read the entire article here: 3 Reasons To Love The Google Display Network (Really!)
- [Facebook (FB) Sees Video as 'the Next Frontier' -- Here's What It Plans to Do About It](https://phillysearchenginemarketing.com/facebook-fb-sees-video-as-the-next-frontier-heres-what-it-plans-to-do-about-it/) - As Facebook continues to push towards video views in its quest to take on YouTube, the company is increasingly looking at video as the next frontier. Read the entire article here: Facebook (FB) Sees Video as 'the Next Frontier' -- Here's What It Plans to Do About It
- [Google Testing "Buy" Buttons - WSJ Reports](https://phillysearchenginemarketing.com/google-testing-buy-buttons-wsj-reports/) - Google Inc. will launch buy buttons on its search-result pages in coming weeks, a controversial step by the company toward becoming an online marketplace rivaling those run by Amazon.com Inc. and eBay Inc. Read the entire article here: Can Google Outsell Amazon and eBay? - WSJ
- [Shipping Q1 2016 | Oculus Rift - Virtual Reality Headset owned by Facebook](https://phillysearchenginemarketing.com/shipping-q1-2016-oculus-rift-virtual-reality-headset-owned-by-facebook/) - Virtual Reality. Oculus (owned by Facebook) Read the entire article here: First Look at the Rift, Shipping Q1 2016 | Oculus Rift - Virtual Reality Headset for 3D Gaming
- [YouTube Makes A Huge Push To Capture Fall TV Dollars](https://phillysearchenginemarketing.com/youtube-makes-a-huge-push-to-capture-fall-tv-dollars/) - Online video is seeing explosive growth. According to eMarketer, U.S. online video ad spending is predicted to hit $7.77B this year, up from $5.96B in 2014. As advertisers devote more of their budgets to online video, the stakes become even higher for deciding where and how to invest in online video platforms. Read the entire
- [Google offers more precise data in the new Search Analytics report](https://phillysearchenginemarketing.com/google-offers-more-precise-data-in-the-new-search-analytics-report/) - Google updates Search Analytics, a new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis. Read the entire article here: Official Google Webmaster Central Blog: More precise data in the new Search Analytics report
- [MobileGeddon: Now it's Bing's Turn For Mobile Friendly Search Results](https://phillysearchenginemarketing.com/mobilegeddon-now-its-bings-turn-for-mobile-friendly-search-results/) - Bing jumps on the Mobilegeddon bandwagon. Read the entire article here: Our approach to mobile-friendly search | Webmaster Blog
- [Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone](https://phillysearchenginemarketing.com/half-of-us-mobile-subscribers-aged-65-now-own-a-smartphone/) - Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 (the 3-month average ending in March) Read the entire article here: Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
- [WSJ: YouTube not profitable yet; on the precipice.](https://phillysearchenginemarketing.com/wsj-youtube-not-profitable-yet-on-the-precipice/) - The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. Source: YouTube: 1 billion viewers, no profit - Yahoo Finance
- [LA Times: TV networks 'on the defensive' as online video outlets take market share](https://phillysearchenginemarketing.com/la-times-tv-networks-on-the-defensive-as-online-video-outlets-take-market-share/) - Ad buying agency Magna Global projects that the broadcast and cable will take a 7% decline from last year. Younger viewers going online for their video entertainment would have a lot to do with such a drop. Read the entire article here: TV networks 'on the defensive' as online video outlets take market share
- [Google To Improve Mobile Friendly Algorithm Including Mobile Page Speed](https://phillysearchenginemarketing.com/google-to-improve-mobile-friendly-algorithm-including-mobile-page-speed/) - Google's Gary Illyes responded to feedback on Twitter on the topic of the new mobile friendly algorithms, which is fully rolled out. Read the entire article here: Google To Improve Mobile Friendly Algorithm Including Mobile Page Speed
- [How Consumers Find Apps: Google May 2015 Research](https://phillysearchenginemarketing.com/how-consumers-find-apps-google-may-2015-research/) - How Consumers Really Find and Use Your Apps Download the whitepaper here: mobile-app-marketing-insights.pdf
- [The Path to Better Measurement: Analytics and Attribution – Think with Google](https://phillysearchenginemarketing.com/the-path-to-better-measurement-analytics-and-attribution-think-with-google/) - Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels it's about both working together. Read the entire article here: The Path to Better Measurement: Analytics and Attribution – Think with Google
- [New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | Official LinkedIn Blog](https://phillysearchenginemarketing.com/new-analytics-for-publishing-on-linkedin-see-whos-viewed-your-published-post-official-linkedin-blog/) - How do you know what is resonating and who is listening to what you have to say? How are you reaching them? LinkedIn introduces analytics for publishing as a new way to answer these questions. Read the entire article here: New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | Official LinkedIn
- [Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization](https://phillysearchenginemarketing.com/android-reportedly-passes-ios-in-q1-mobile-ad-revenues-still-lags-in-monetization/) - Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users. Read the
- [Google Announces New Products In a LiveStream](https://phillysearchenginemarketing.com/google-announces-new-products-in-a-livestream/) - Watch the video here:
- [Email Subject Lines: The Latest Data](https://phillysearchenginemarketing.com/email-subject-lines-the-latest-data/) - The terms associated with the highest and lowest read rates are here: Email Subject Lines: The Latest Data
- [It Happened in March '15: More Mobile-Only Than Desktop-Only Adult Internet Users](https://phillysearchenginemarketing.com/it-happened-in-march-15-more-mobile-only-than-desktop-only-adult-internet-users/) - There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Read the entire article here: US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
- [Google Analytics Integrates Search Queries & TV Spots](https://phillysearchenginemarketing.com/google-analytics-integrates-search-queries-tv-spots/) - Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings. Read the entire article here Introducing Search Response and Airings Data in TV Attribution - Analytics Blog
- [Consumers Rate Personalization Tactics as Cool or Creepy?](https://phillysearchenginemarketing.com/consumers-rate-personalization-tactics-as-cool-or-creepy/) - When it comes to personalization tactics, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered “creepy.” Source: Consumers Rate In-Store Personalization Tactics as Cool or Creepy
- [Radio Listeners: AM/FM Still Strong in Car.](https://phillysearchenginemarketing.com/radio-listeners-amfm-still-strong-in-car/) - According to a Jacobs study, 81% of weekly radio station listening is now taking place on an AM/FM radio in a car (51%) vs. at home, work, or school (30%), Read the entire article here: Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery
- [Video Advertising Online - Agencies Surveyed](https://phillysearchenginemarketing.com/video-advertising-online-agencies-surveyed/) - More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%). Read the entire article here: Weekend Reading, 2/20/15
- [Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.](https://phillysearchenginemarketing.com/number-of-mobile-only-internet-users-now-exceeds-desktop-only-in-the-u-s/) - This mobile-only milestone is meaningful because it signifies how smartphones and tablets (particularly the former) are becoming — or rather, have already become — our primary access point to the internet. Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last
- [Facebook Adds Video Calling](https://phillysearchenginemarketing.com/facebook-adds-video-calling/) - Now you can have face-to-face conversations with your friends and the people you care about via Messenger. Read the entire article here: Introducing Video Calling in Messenger | Facebook Newsroom
- [Google is Crushing the Competition in Mobile Search](https://phillysearchenginemarketing.com/google-is-crushing-the-competition-in-mobile-search/) - Google represented 88.2% of mobile search traffic in Q1 2015, versus about 8 in 10 organic search visits overall. Read the entire article here Estimated Mobile Share of US Organic Search Traffic, by Engine.
- [Multi-Tasking While Watching TV](https://phillysearchenginemarketing.com/multi-tasking-while-watching-tv/) - 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Read the entire article here US TV Multitasking Behavior, by Generation.
- [Facebook Deepens its Smartphone Offerings - Introducing Hello](https://phillysearchenginemarketing.com/facebook-deepens-its-smartphone-offerings-introducing-hello/) - Facebook is starting to test Hello, a new app built by the Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places. Read the entire article here Introducing Hello | Facebook Newsroom.
- [Ad Dollars Continue to Favor TV Over Digital Despite Shrinking Audience](https://phillysearchenginemarketing.com/ad-dollars-continue-to-favor-tv-over-digital-despite-shrinking-audience/) - While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending. Read the entire article here Video Consumption, Ad Dollars Continue to Favor TV Over Digital.
- [Google YouTube Service: Not The Only Web Video Star GOOGL NFLX - Investors.com](https://phillysearchenginemarketing.com/google-youtube-service-not-the-only-web-video-star-googl-nflx-investors-com/) - YouTube remains the online video leader, but it's far from the only star in an increasingly competitive field. Read the entire article here Google YouTube Service: Not The Only Web Video Star GOOGL NFLX - Investors.com.
- [US Adults’ Daily Major Media Consumption Estimates, 2011-2015](https://phillysearchenginemarketing.com/us-adults-daily-major-media-consumption-estimates-2011-2015/) - There's only so much time in a day. Here's a 5 year trend on media consumption usage. US Adults’ Daily Major Media Consumption Estimates, 2011-2015.
- [Norway Will Be the First Country to Turn Off FM Radio in 2017](https://phillysearchenginemarketing.com/norway-will-be-the-first-country-to-turn-off-fm-radio-in-2017/) - Norway’s Minister of Culture announced this week that a national FM-radio switch off will commence in 2017, allowing the country to complete its transition over to digital radio. It’s the end of an era. Read the entire article here Norway Will Be the First Country to Turn Off FM Radio in 2017.
- [Google Announcement: Presentation of URLs in Mobile search results](https://phillysearchenginemarketing.com/google-announcement-presentation-of-urls-in-mobile-search-results/) - Google is updating the algorithms that display URLs in the search results to better reflect the names of websites. As part of this launch, they’re also introducing support for schema.org structured data for websites to signal to our algorithms. Read the entire article here Official Google Webmaster Central Blog: Better presentation of URLs in search
- [Video Ad Completion Rates, by Device Type, in 2014](https://phillysearchenginemarketing.com/video-ad-completion-rates-by-device-type-in-2014/) - Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). Read the entire article here: Video Ad Completion Rates, by Device Type, in 2014.
- [Regular Radio Loses Market Share In-Car](https://phillysearchenginemarketing.com/regular-radio-loses-market-share-in-car/) - While regular AM/FM Radio is Still Consumers’ First Choice For In-Car Audio, when 18-34 Adults were asked what the first thing they turn on for music is, 42% chose Satellite, CD's, Streaming, and HD Radio.
- [Music Streaming Revenues Up 29% in 2014, Surpass CD Sales](https://phillysearchenginemarketing.com/music-streaming-revenues-up-29-in-2014-surpass-cd-sales/) - Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process Read the entire article here Music Streaming Revenues Up 29% in 2014, Surpass CD Sales.
- [Online Marketing Hot News: LinkedIn Opens Up Profiles to Higher Education](https://phillysearchenginemarketing.com/online-marketing-hot-news-linkedin-opens-up-profiles-to-higher-education/) - Starting this week, colleges and universities may invite their graduates to showcase their degrees and certificates on their LinkedIn profiles – all with the simple click of a button. Read the entire article here: LinkedIn Opens Up Profiles to Higher Education Partners with One-Click Program | Official LinkedIn Blog.
- [Lead Generation Hot News: Getting More Online Forms Filled Out](https://phillysearchenginemarketing.com/lead-generation-hot-news-getting-more-online-forms-filled-out/) - Google is making it much easier to get forms completed. Now, Chrome fully supports the "autocomplete" attribute for form fields according to the current WHATWG HTML Standard. A short snippet of code in your form will improve completes drastically. Read the entire article here: Official Google Webmaster Central Blog: Helping users fill out online forms.
- [Cable & Broadcast TV ratings plummet for fifth straight month](https://phillysearchenginemarketing.com/cable-broadcast-tv-ratings-plummet-for-fifth-straight-month/) - Commercial ratings cratered across broadcast and cable networks, marking the fifth straight month of double-digit declines for the industry. ...“we believe these terrible ratings trends are also indicative of changing viewership habits,” Read the entire article here TV ratings see double-digit declines for fifth straight month
- [Form Conversion Rates: What’s Working?](https://phillysearchenginemarketing.com/form-conversion-rates-whats-working/) - Form conversion rates continue to depend more on the type of form being used than the number of fields in the form Read the entire article here Form Conversion Rates: What’s Working?.
- [AM/FM Radio Continues To Lose It's Audience: Triton SurveySays](https://phillysearchenginemarketing.com/amfm-radio-continues-to-lose-its-audience-triton-surveysays/) - Among respondents aged 18 and up who had driven or ridden in a car in the month prior to the survey, AM/FM radio loses another 5% this year (81%, down from 86% last year), Among respondents who say it is “very important” or “somewhat important” to keep-up-to-date with music, YouTube is more important than AM/FM
- [Google Files Cancer Fighting Technology Patent](https://phillysearchenginemarketing.com/google-files-cancer-fighting-technology-patent/) - A Patent Application Published at WIPO today from Google, with the name Nanoparticle Phoresis by inventor Conrad Andrew Jason. Read the entire article here Google Files Patent for Wearable Nanotechnology Anti-Cancer Technology.
- [Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis](https://phillysearchenginemarketing.com/google-the-mobile-friendly-ranking-factor-runs-in-real-time-is-on-a-page-by-page-basis/) - Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and runs in real-time, which eases the concerns of many webmasters. Read the entire article here Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis.
- [Need an endorser for your product? YouTube Stars are Most Influential Than Big-Screen Stars.](https://phillysearchenginemarketing.com/need-an-endorser-for-your-product-youtube-stars-are-most-influential-than-big-screen-stars/) - Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”) Read the entire article here YouTube Stars More Influential Than Big-Screen Ones, Youth Say.
- [NewScientist.com Reporting a New Google Ranking Factor](https://phillysearchenginemarketing.com/newscientist-com-reporting-a-new-google-ranking-factor/) - A New Google Ranking Algorithm based on fact checking? Read the entire article here Rand Fishkin - Google+.
- [Online Marketing Hot News: Google says be mobile ready by 4/21](https://phillysearchenginemarketing.com/online-marketing-hot-news-google-says-be-mobile-ready-by-421/) - Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Read the entire announcement here: Official Google Webmaster Central Blog: Finding more mobile-friendly search results.
- [Online Marketing Hot News: Google Mobile Displaying "Slow" Label](https://phillysearchenginemarketing.com/online-marketing-hot-news-google-mobile-displaying-slow-label/) - We've known that "speed counts" for SEO, but this is the first time that Google is displaying "Slow" in the search results! Read the entire article here: Google Mobile Displaying "Slow" Label In Search Results For Slow Sites?.
- [Broadcasters fear falling revenues as viewers switch to on-demand TV](https://phillysearchenginemarketing.com/broadcasters-fear-falling-revenues-as-viewers-switch-to-on-demand-tv/) - Television executives are sounding the alarm. Todd Juenger, senior analyst with Bernstein Research, called the ratings declines “alarming” and “unprecedented”. Read the entire article here Broadcasters fear falling revenues as viewers switch to on-demand TV - FT.com.
- [Bing PPC News: Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals](https://phillysearchenginemarketing.com/bing-ppc-news-competitive-bid-opportunities-arrive-on-bing-to-help-advertisers-analyze-themselves-against-rivals/) - Advertisers will now be able to see exactly which keywords have opportunities with a direct comparison to other advertisers on a keyword level. Read the entire article here Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals.
- [Page Speed Counts For SEO with Google](https://phillysearchenginemarketing.com/page-speed-counts-for-seo-with-google/) - Slow and steady wins the race—except when it comes to slow loading pages. Get suggestions for speed improvements by putting your #mobilefriendly site through PageSpeed Insights. Read the entire post here Google Webmasters - Google+.
- [Staying on top of AdWords numerous new features - and learning how to best use them](https://phillysearchenginemarketing.com/staying-on-top-of-adwords-numerous-new-features-and-learning-how-to-best-use-them/) - Starting today, you will find two new resources in the Learn tab of the Adwords Help Center to keep you on top of all the new AdWords innovations and help you understand how they work. Read the entire article here Inside AdWords: Staying on top of AdWords numerous new features - and learning how to
- [How Mobile Video Can Drive the Future of Brand Marketing – Think with Google](https://phillysearchenginemarketing.com/how-mobile-video-can-drive-the-future-of-brand-marketing-think-with-google/) - Mobile is a small but mighty screen when it comes to grabbing millennials' attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact. Read the entire article here How Mobile Video Can Drive the Future of Brand Marketing – Think with Google.
- [White Hot News: Relevance Score for Facebook Ads](https://phillysearchenginemarketing.com/white-hot-news-relevance-score-for-facebook-ads/) - Just as Google has Quality Score, beginning this week, Facebook is going to start showing relevance scores as a visible metric in ads reporting tools. **This will affect cost and delivery of ads. Read the entire article here Relevance Score for Facebook Ads | Facebook for Business.
- [Video: Buying Ads to Improve SEO - Moz Video](https://phillysearchenginemarketing.com/video-buying-ads-to-improve-seo-moz-video/) - Investing in advertising might feel like we're simply buying people's time and attention, but there's far more to it than that. Done right, advertising can show returns in many organic channels, including SEO. See the Video Here Wait, Paid Media Investments Can Yield SEO Value?! - Whiteboard Friday - Moz.
- [Google Adwords Upgrades Tracking URLs](https://phillysearchenginemarketing.com/google-adwords-upgrades-tracking-urls/) - Upgraded URLs offer several benefits for advertisers, including: less time spent managing URL tracking updates reduced crawl and load times on your website new ValueTrack parameters that help you gain additional insights about your ads. Read the entire article here Inside AdWords: Get faster and easier URL tracking with new Upgraded URLs.
- [Best Practice: Combine AdWords with Google Analytics](https://phillysearchenginemarketing.com/best-practice-combine-adwords-with-google-analytics/) - Google says, "Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together." Read the entire article here Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results - Analytics Blog.
- [Online Marketing Hot News - Mobile Websites](https://phillysearchenginemarketing.com/online-marketing-hot-news-mobile-websites/) - 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly Read the entire article here: What Users Want Most from Mobile Sites Today – Think with Google.
- [Online Marketing Hot News - Conversion Tracking](https://phillysearchenginemarketing.com/online-marketing-hot-news-conversion-tracking/) - Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they drive. Read the entire article here Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals.
- [Comscore Weighs in on Digital Ad Fraud](https://phillysearchenginemarketing.com/comscore-weighs-in-on-digital-ad-fraud/) - If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). Read the entire article here Ad Fraud and Non-Human Traffic: How Rampant is the Problem? - comScore, Inc.
- [From YouTube: How the world watched the big game](https://phillysearchenginemarketing.com/from-youtube-how-the-world-watched-the-big-game/) - From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before. Read the entire article here Official YouTube Blog: Shooting stars and puppy ads: How the world watched the
- [Which Day of the Week Nets The Highest Share of Search Ad Clicks?](https://phillysearchenginemarketing.com/which-day-of-the-week-nets-the-highest-share-of-search-ad-clicks/) - Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Read the entire article here Which Day of the Week Nets The Highest Share of Search Ad Clicks?.
- [Hot News: Google Simplifies Retargeting](https://phillysearchenginemarketing.com/hot-news-google-simplifies-retargeting/) - To help make it easier for advertisers to reach their most qualified customers, Google has enabled retargeting with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with Google remarketing (retargeting) in four easy steps. Read the entire article here Start Remarketing with Google Analytics
- [UK SEO Says: Have Google Released A Mobile Algorithm, We Think So… Copy](https://phillysearchenginemarketing.com/uk-seo-says-have-google-released-a-mobile-algorithm-we-think-so/) - With the recent fluctuations we have witnessed a number of instances that would support the fact that Google has released an algorithm due to how they are treating mobile search users. Read the entire article here Have Google Released A Mobile Algorithm, We Think So….
- [Higher Education Is Not a Mixtape - The Atlantic](https://phillysearchenginemarketing.com/higher-education-is-not-a-mixtape-the-atlantic/) - Will higher education go the way of music albums and cable TV? Is it inevitable that the Internet will break apart degrees and colleges? Read the entire article here Higher Education Is Not a Mixtape - The Atlantic.
- [Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits](https://phillysearchenginemarketing.com/mobile-estimated-to-represent-more-than-4-in-10-us-organic-search-visits/) - More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period Read the entire article here Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits.
- [Solving the Multi-Platform Video Measurement Challenge - comScore, Inc](https://phillysearchenginemarketing.com/solving-the-multi-platform-video-measurement-challenge-comscore-inc/) - ComScore recently announced the beta launch of comScore Video Metrix® Multi-Platform the media industry’s first syndicated measurement solution that provides unduplicated video audience reach and engagement across multiple platforms – desktop, smartphone, tablet and over-the-top (OTT) devices such as Smart-TV’s, Roku’s, X-Box’s etc.Read the entire article here: Solving the Multi-Platform Video Measurement Challenge - comScore,
- [Google Chairman Eric Schmidt: "The Internet Will Disappear" - The Hollywood Reporter](https://phillysearchenginemarketing.com/google-chairman-eric-schmidt-the-internet-will-disappear-the-hollywood-reporter/) - Google executive chairman Eric Schmidt on Thursday predicted the end of the Internet as we know it. Read the entire article here Google Chairman Eric Schmidt: "The Internet Will Disappear" - The Hollywood Reporter.
- [Improve Your Profile: Tips from LinkedIn](https://phillysearchenginemarketing.com/improve-your-profile-tips-from-linkedin/) - LinkedIn just announced our annual list of the words that make you go ‘meh’ – the most overused, underwhelming buzzwords and phrases in LinkedIn profiles of 2014 across the world. Read the entire article here: Brand YOU Year: How to Brand Yourself Without Sounding Like Everyone Else | Official LinkedIn Blog.
- [Facebook Newsfeed Showing Fewer Hoaxes](https://phillysearchenginemarketing.com/facebook-newsfeed-showing-fewer-hoaxes/) - Today’s update to Facebook News Feed reduces the distribution of posts that people have reported as hoaxes and adds an annotation to posts that have received many of these types of reports to warn others on Facebook. Read the entire article here News Feed FYI: Showing Fewer Hoaxes | Facebook Newsroom.
- [College admissions app Ci scores $400K](https://phillysearchenginemarketing.com/college-admissions-app-ci-scores-400k/) - Ci, a new app that connects high school students directly to college admissions, has raised $400,000 in funding. Bob Khederian, chairman of Belmont Capital Partners, led the round. Read the entire article here: PE HUB » College admissions app Ci scores $400K.
- [Facebook at Work: social network launches 'pilot' for companies](https://phillysearchenginemarketing.com/facebook-at-work-social-network-launches-pilot-for-companies/) - Tests are underway for how employees can use news feed, groups and messaging for their work, but will be kept separate from personal profiles Read the entire article here Facebook at Work: social network launches 'pilot' for companies | Technology | The Guardian.
- [Catch the big ads from the Super Bowl all month long](https://phillysearchenginemarketing.com/catch-the-big-ads-from-the-superbowl-all-month-long/) - The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Here’s the full rundown of what you’ll find on this year’s AdBlitz channel: All of the commercials for 2015 are here: https://www.youtube.com/user/adblitz/adblitz
- [Technical SEO Checklist 2015 Edition](https://phillysearchenginemarketing.com/technical-seo-checklist-2015-edition/) - Some of the biggest changes were the addition of sections for mobile, international, and site speed. Read the entire article here Technical Site Audit Checklist: 2015 Edition - Moz.
- [Online Education market in India to grow at a rate of 17.50%](https://phillysearchenginemarketing.com/online-education-market-in-india-to-grow-at-a-rate-of-17-50/) - It's the right time to enter the Online Education Market in India. TechNavio's report forecasts the Online Education market in India to grow at a CAGR of 17.50 percent over the period 2014-2019. Read the entire article here: Online Education market in India to grow at a CAGR of 17.50% : News.
- [Opportunity for Higher Ed Marketing: EDM on YouTube.](https://phillysearchenginemarketing.com/opportunity-for-higher-ed-marketing-edm-on-youtube/) - Millennials under 25 view the most EDM content on YouTube, and this represents a huge (and largely untapped) opportunity for marketing to this demographic. Read the research here: https://www.thinkwithgoogle.com/infographics/have-you-heard-of-edm.html
- [Educational Entrepreneur Wants to Clean Up Online College-Search Business - Administration - The Chronicle of Higher Education](https://phillysearchenginemarketing.com/educational-entrepreneur-wants-to-clean-up-online-college-search-business-administration-the-chronicle-of-higher-education/) - The Internet has hundreds of college-search sites, most of them guided not by sophisticated algorithms but by money. John Katzman, founder of Noodle, says it’s time "to clean up the education marketplace" involving online search. Read the entire article here Educational Entrepreneur Wants to Clean Up Online College-Search Business - Administration - The Chronicle of
- [Assessing the State of Digital Marketing](https://phillysearchenginemarketing.com/assessing-the-state-of-digital-marketing/) - New business development ranks as this year’s biggest challenge, cited by 27% of respondents, echoing the focus on revenue growth. Read the entire article here: Assessing the State of Digital Marketing.
- [Google Advises on Mobile SEO Best Practices](https://phillysearchenginemarketing.com/google-advises-on-mobile-seo-best-practices/) - If you have separate URLs for mobile and desktop pages, use the specific annotations. Read the entire article here: If you have separate URLs for mobile and desktop pages, use the following….
- [President Obama Proposes to Make Community College Free for Responsible Students for 2 Years | The White House](https://phillysearchenginemarketing.com/president-obama-proposes-to-make-community-college-free-for-responsible-students-for-2-years-the-white-house/) - Today, the President unveiled a new proposal: Make two years of community college free for responsible students across America. Read the entire article here: The President Proposes to Make Community College Free for Responsible Students for 2 Years | The White House.
- [The Reimagination of Daily Life in 2015 from Google](https://phillysearchenginemarketing.com/the-reimagination-of-daily-life-in-2015-from-google/) - In 2015, the onslaught of connected devices will accelerate. By the end of the year, more than 4.9B connected devices will be in use globally, a 30% increase over 2014, according to Gartner. Read the entire article here The Reimagination of Daily Life in 2015 – Think with Google.
- [It's Official: Responsive web design is Google’s recommended configuration](https://phillysearchenginemarketing.com/its-official-responsive-web-design-is-googles-recommended-configuration/) - Responsive web design is Google’s recommended configuration when creating a #mobilefriendly site. With responsive web design, all devices get the same code and the same URLs, but the layout of the page changes based on the device. Read the entire article here Responsive web design is Google’s recommended configuration when creating a….
- [College Presidents Get Their Own Guide to Social Media - Administration - The Chronicle of Higher Education](https://phillysearchenginemarketing.com/college-presidents-get-their-own-guide-to-social-media-administration-the-chronicle-of-higher-education/) - Read the entire article here: College Presidents Get Their Own Guide to Social Media - Administration - The Chronicle of Higher Education.
- [Google Shares Search Optimization For Mobile](https://phillysearchenginemarketing.com/google-shares-search-optimization-for-mobile/) - There are three common configurations of #mobilefriendly sites: Responsive web design, dynamic serving, and separate mobile URLs. Whichever configuration you choose is up to you—Google supports all three. We’ll go into more detail on each of these three methods this week. Here’s a chart of the key differences. Follow the Google Post Here: There are
- [Google Infographic: Top 3 Tech Trends For Marketers in 2015](https://phillysearchenginemarketing.com/google-infographic-top-3-tech-trends-for-marketers-in-2015/) - Click to get the infographic:
- [Urgency to Innovate In Higher Ed Marketing](https://phillysearchenginemarketing.com/urgency-to-innovate-in-higher-ed-marketing/) - There is a renewed sense of urgency to innovate! The University of Southern California is joining forces with Wired; Northeastern University with Esquire; the Financial Times with a group of business schools; and Oklahoma State University with the History Channel. Read the entire article here: In Time of Disruption, Media Companies and Colleges Look to
- [Official Google Webmaster Central Blog: Google Public DNS and Location-Sensitive DNS Responses](https://phillysearchenginemarketing.com/official-google-webmaster-central-blog-google-public-dns-and-location-sensitive-dns-responses/) - A very cool use of the Google backbone. Increased speed means a better user experience. Of course, the tradeoff means that Google is also a traffic cop for internet traffic. Google Public DNS now propagates client location information to Akamai nameservers. Read the entire article here: Official Google Webmaster Central Blog: Google Public DNS and
- [More Metrics, More Problems: Breaking Down Obama’s College-Ratings Plan - Government - The Chronicle of Higher Education](https://phillysearchenginemarketing.com/more-metrics-more-problems-breaking-down-obamas-college-ratings-plan-government-the-chronicle-of-higher-education/) - President Obama’s controversial college-ratings plan has spawned 16 months of intense debate, much of it centering on one key question: What measures would factor into the ratings? Read the entire article here More Metrics, More Problems: Breaking Down Obama’s College-Ratings Plan - Government - The Chronicle of Higher Education.
- [Blurred Lines Between Branded Video Content and Ads – Think with Google](https://phillysearchenginemarketing.com/blurred-lines-between-branded-video-content-and-ads-think-with-google/) - As consumers watch more and more videos created by brands, marketers are thinking more critically about their video strategies. And key questions arise about when and how often to use "branded video content" and "video ads." Read the entire article here Blurred Lines Between Branded Video Content and Ads – Think with Google.
- [Who’s Using Which Social Networks?](https://phillysearchenginemarketing.com/whos-using-which-social-networks/) - The results o f a YouGov Survey show that, as expected, Facebook is still by far the largest social network, with three-quarters of adults (80% of women, 70% of men) reporting being members. The second-tier, by penetration, consists of Twitter (31%), Google+ (29%) and LinkedIn (28%). via Who’s Using Which Social Networks?.
- [Domain Laundering: Another Dirty Little Secret of Programmatic Display](https://phillysearchenginemarketing.com/domain-laundering-another-dirty-little-secret-of-programmatic-display/) - Your display publisher report says your ads appeared in NYTimes.com. But has it really? Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. Read the entire article here: Domain Laundering Emerges
- [Weekend Google Reading: Planners and Strategists Key To Digital Advertising Success](https://phillysearchenginemarketing.com/weekend-google-reading-planners-and-strategists-key-to-digital-advertising-success/) - Google event "Firestarters" declares that planners and strategists in creative, media and digital agencies are pivotal to accelerating change within those companies. Read the entire article here: Firestarters in NYC: The New Agency Operating System – Think with Google.
- [Why Comparing Lots of Colleges Might Not Help as Many Students as You’d Think](https://phillysearchenginemarketing.com/why-comparing-lots-of-colleges-might-not-help-as-many-students-as-youd-think/) - Fifty-four percent of freshmen attending four-year institutions in 2013 went to one no more than 100 miles from home, according to the most-recent Freshman Survey from the Cooperative Institutional Research Program, part of the Higher Education Research Institute at the University of California at Los Angeles. Read the entire article here: Why Comparing Lots of
- [What You Need to Know About Companies That Run Online Programs for Colleges - Technology - The Chronicle of Higher Education](https://phillysearchenginemarketing.com/what-you-need-to-know-about-companies-that-run-online-programs-for-colleges-technology-the-chronicle-of-higher-education/) - Read the entire article here: What You Need to Know About Companies That Run Online Programs for Colleges - Technology - The Chronicle of Higher Education.
- [An Aging America: Higher Education's New Frontier](https://phillysearchenginemarketing.com/an-aging-america-higher-educations-new-frontier/) - Study: "The College of 2020: Students" found that "the adult-­education market will be the fastest-growing one in higher education for the foreseeable future." Read the entire article here An Aging America: Higher Education's New Frontier - Commentary - The Chronicle of Higher Education.
- [Report: Universities Maximize Digital Marketing Dollars in Competitive Landscape](https://phillysearchenginemarketing.com/report-universities-maximize-digital-marketing-dollars-in-competitive-landscape/) - LeadsCouncil, an independent association dedicated to advancing the online lead generation industry, today announced that the largest U.S. universities see digital channels as the competitive edge in attracting top talent in the crowded admissions space. Read the entire article here Report: Universities Maximize Digital Marketing Dollars in Competitive Landscape - MarketWatch.
- [Durham College wins six Educational Digital Marketing Awards](https://phillysearchenginemarketing.com/durham-college-wins-six-educational-digital-marketing-awards/) - Durham College (DC) is pleased to congratulate its Communications and Marketing department on winning six Education Digital Marketing Awards (EDMA), presented by the Higher Education Marketing Report, the most widely read publication for educational marketers. via Durham College wins six Educational Digital Marketing Awards NorthumberlandView.ca.
- [Inside A Botnet: Athena and Ad Fraud](https://phillysearchenginemarketing.com/inside-a-botnet-athena-and-ad-fraud/) - One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Read the entire article here Inside A Botnet: Athena
- [How Do US Consumers Discover Online Information and Websites?](https://phillysearchenginemarketing.com/how-do-us-consumers-discover-online-information-and-websites/) - Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Read the entire article here How Do US Consumers Discover Online Information and Websites?.
- [Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?](https://phillysearchenginemarketing.com/almost-1-in-5-adults-to-buy-a-wearable-device-in-the-next-year-where-does-that-fit-in-the-ce-spectrum/) - 8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. Read the entire article here Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?.
- [US Online Ad Revenue Growth Continues Unabated in Q3](https://phillysearchenginemarketing.com/us-online-ad-revenue-growth-continues-unabated-in-q3/) - Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. Read the entire article here US Online Ad Revenue Growth Continues Unabated in Q3.
- [Mark Zuckerberg Speaks on the "Dislike Button"](https://phillysearchenginemarketing.com/mark-zuckerberg-speaks-on-the-dislike-button/) - Q: Will Facebook add a dislike button? See the video here: Highlights from Q&A with Mark | Facebook Newsroom.
- [Nest + Google Now = Google’s Now Predicting How Your Home Should Run](https://phillysearchenginemarketing.com/nest-google-now-googles-now-predicting-how-your-home-should-run/) - Google announced that you can now control your Nest thermostat directing in Google search by voice command on your Android phone or by letting Google Now interface with Nest. Read the entire article here Nest + Google Now = Google’s Now Predicting How Your Home Should Run.
- [Google AdWords Ad Creation Countdown Widget](https://phillysearchenginemarketing.com/google-adwords-ad-creation-countdown-widget/) - Google announced yesterday a new countdown widget that easily enables advertisers to place countdown times within their ad copy dynamically. Read the entire article here Google AdWords Ad Creation Countdown Widget.
- [Facebook Drops Bing For Web Search Results](https://phillysearchenginemarketing.com/facebook-drops-bing-for-web-search-results/) - Facebook has stopped including results from Microsoft Bing search engine on its social networking site. Read the entire article here Facebook Drops Bing For Web Search Results.
- [Google Analytics Abandons Internet Explorer](https://phillysearchenginemarketing.com/google-analytics-abandons-internet-explorer/) - Starting January 31, 2015 Google will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). Read the entire article here Keeping the GA Web Experience Modern - Analytics Blog.
- [Streaming Services Grow in Popularity With Smartphone Users](https://phillysearchenginemarketing.com/streaming-services-grow-in-popularity-with-smartphone-users/) - Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte’s survey, with this figure up from 26% in the prior year’s survey Read the entire article here Streaming Services Grow in Popularity With Smartphone Users.
- [Google Revamps Adwords For Video Analytics](https://phillysearchenginemarketing.com/google-revamps-adwords-for-video-analytics/) - Google adds YouTube Analytics-style performance metrics right in AWV, bringing a greater focus on video creative to campaign management and optimization. via Inside AdWords: Video Analytics Page in AdWords for Video launches today, helping marketers make ads people choose to watch.
- [This year’s top ads on YouTube are...](https://phillysearchenginemarketing.com/this-years-top-ads-on-youtube-are/) - Here are the ads that grabbed our attention in 2014: See the ads here: Official Blog: And this year’s top ads on YouTube are....
- [Desktops Still Rule the American Workplace](https://phillysearchenginemarketing.com/desktops-still-rule-the-american-workplace/) - While desktop usage in the workplace has fallen over the past 3 years, 71% of American workers surveyed indicate that they use them to get work done in the office, compared to just 26% who use laptops, 15% smartphones and 7% tablets. Read the entire article here Desktops Still Rule the American Workplace.
- [Facebook's 2014 Year in Review](https://phillysearchenginemarketing.com/facebooks-2014-year-in-review/) - Facebook analyzed the past year’s conversation to reveal the most talked-about global topics: Top Global Topics of 2014 World Cup Ebola virus outbreak Elections in Brazil Robin Williams Ice Bucket Challenge Conflict in Gaza Malaysia Airlines Super Bowl Michael Brown/Ferguson Sochi Winter Olympics Read the entire article here 2014 Year in Review | Facebook Newsroom.
- [Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation](https://phillysearchenginemarketing.com/bing-content-quality-is-a-primary-ranking-factor-made-up-of-authority-utility-presentation/) - Bing documents their factors for determining content quality; Bing's version of Google Panda? Read the entire article here Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation.
- [Google Says Most Ad Impressions Go Unseen](https://phillysearchenginemarketing.com/google-says-most-ad-impressions-go-unseen/) - Google released a study claiming that the majority of ad impressions are unseen by users. Read the entire article here Google Says Most Ad Impressions Go Unseen.
- [Facebook Announces Search Upgrades](https://phillysearchenginemarketing.com/facebook-announces-search-upgrades/) - Facebook is playing in search. If you want to search using phrases like “My friends who live in New York,” you still can. Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you. Read the entire article here: Updates to Facebook Search
- [Tracking E Commerce Around the New Year: Analytics Blog](https://phillysearchenginemarketing.com/tracking-e-commerce-around-the-new-year-analytics-blog/) - The Google Analytics blog published ecommerce trends around the world right around the new year. In the United States: the transactions trend clearly shows that users purchase mostly up to a week before Christmas Day and no improvement is seen in early January, although sessions do return to normal quickly after New Year’s Eve. Read
- [5 Factors of Display Ad Viewability Revealed By Google: Infographic](https://phillysearchenginemarketing.com/5-factors-of-display-ad-viewability-revealed-by-google-infographic/) - Google reveals five factors that affect the extent to which ads are seen, from page position to ad dimensions and more. One surprising finding: Above the fold does not always mean viewable. Get the infographic here: 5 Factors of Viewability – Think with Google.
- [Official Google Blog: Through the Google lens: search trends November 28-December 5](https://phillysearchenginemarketing.com/official-google-blog-through-the-google-lens-search-trends-november-28-december-5/) - The end of the year is almost upon us, but just like the rest of your life, search isn’t slowing down. Here’s a look at what was trending this week on Google: Read the article here: Official Google Blog: Through the Google lens: search trends November 28-December 5.
- [Could Mobile Overtake Desktops in US Search Ad Spend Next Year?](https://phillysearchenginemarketing.com/could-mobile-overtake-desktops-in-us-search-ad-spend-next-year/) - Mobile will grow to represent 50.1% of digital search ad spending next year, predicts eMarketer, up from 38.1% share this year. Read the entire article here Could Mobile Overtake Desktops in US Search Ad Spend Next Year?.
- [Google Display Network Targeting Options Rejiggered](https://phillysearchenginemarketing.com/google-display-network-targeting-options-rejiggered/) - Google changes Display Targeting Options: “Other interests” will no longer be a targeting option for new and existing audience campaigns starting on January 15, 2015. Read the entire article here: Inside AdWords: A better way to reach customers on the Google Display Network.
- [The Best News of the Year. Google Solves The Ugly Captcha Problem](https://phillysearchenginemarketing.com/the-best-news-of-the-year-google-solves-the-ugly-captcha-problem/) - At Last! Google is rolling out a new API that radically simplifies the reCAPTCHA experience. They're calling it the “No CAPTCHA reCAPTCHA”. No more ugly words that we can't figure out. Fantastic! Read the entire article here: Official Google Webmaster Central Blog: Are you a robot? Introducing “No CAPTCHA reCAPTCHA”.
- [And your most searched on Bing in 2014 were…](https://phillysearchenginemarketing.com/and-your-most-searched-on-bing-in-2014-were/) - As 2014 comes to a close, we’re taking a look back at the people, moments, and events that shaped 2014. Get the Bing Data Here: And your most searched on Bing in 2014 were… | Search Blog.
- [Travel Content Sharing Skews Young](https://phillysearchenginemarketing.com/travel-content-sharing-skews-young/) - Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35 Read the entire article here Travel Content Sharing Skews Young.
- [Most Influential Advertising Media Among Young Hispanic Online Shoppers](https://phillysearchenginemarketing.com/most-influential-advertising-media-among-young-hispanic-online-shoppers/) - TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, according to an Adroit Digital survey of 607 Hispanics Read the entire article here Most Influential Advertising Media Among Young Hispanic Online Shoppers.
- [Bricks-and-mortar sales edge lower at start of holiday season; online surges: data - Yahoo News Canada](https://phillysearchenginemarketing.com/bricks-and-mortar-sales-edge-lower-at-start-of-holiday-season-online-surges-data-yahoo-news-canada/) - U.S. shoppers spent slightly less money at brick-and-mortar stores on Thanksgiving Day and Black Friday than across the same two days in 2013, while online sales surged to record highs, data showed on Saturday. Read the entire article here: Bricks-and-mortar sales edge lower at start of holiday season; online surges: data - Yahoo News Canada.
- [6 Reasons LinkedIn Is the New Online Dating Site](https://phillysearchenginemarketing.com/6-reasons-linkedin-is-the-new-online-dating-site/) - Is Linked in the new Match.com? Read the entire article here: 6 Reasons LinkedIn Is the New Online Dating Site | Inc.com.
- [What New SEOs Don't Know Unless You Tell Them From MOZ](https://phillysearchenginemarketing.com/what-new-seos-dont-know-unless-you-tell-them-from-moz/) - There are still a ton of markets where just the basics of SEO go a long way. Don't get distracted by the latest developments in search if the basics aren't in place. Brands that are getting by on their brand strength alone can be beaten by brand strength + SEO. Old/bad SEO information on the
- [Integrating Big Data In Digital Marketing - A Google Report](https://phillysearchenginemarketing.com/integrating-big-data-in-digital-marketing-a-google-report/) - The findings of a Boston Consulting Group report commissioned by Google are summarized in a Think With Google article, "The Value of an Integrated Platform for Programmatic Buying." The report outlines 5 key steps to improving digital marketing campaigns in a Big Data / Programmatic Buying world. Based on the research, "On average, the results
- [Adwords Livestream Lesson on 12/10](https://phillysearchenginemarketing.com/adwords-livestream-lesson-on-1210/) - On December 10, 2014 at 12:30pm PT / 3:30pm ET, AdWords product managers and I will be hosting a half-hour livestream to look back at this year's new features, offer best practices, and share customer success stories. Register for the event Inside AdWords: Join us as we click through AdWords in 2014.
- [Google Analytics Demos & Tools Website](https://phillysearchenginemarketing.com/google-analytics-demos-tools-website/) - Google Analytics announces the launch Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often. Read the entire news release here: Google Analytics Demos & Tools - Analytics Blog.
- [1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization](https://phillysearchenginemarketing.com/1-in-3-marketers-report-major-uplift-in-sem-conversion-rates-from-personalization/) - 32% of global company marketers primarily based in the UK say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization. Read the entire article here 1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization.
- [What Tech Marketers Want From Their Media Partners – And Why](https://phillysearchenginemarketing.com/what-tech-marketers-want-from-their-media-partners-and-why/) - More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%) Read the entire article here What Tech Marketers Want From Their Media Partners – And Why.
- [The 10 Most Shared Video Ads of 2014](https://phillysearchenginemarketing.com/the-10-most-shared-video-ads-of-2014/) - Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” Activia’s collaboration with Shakira. Read all the stats here The 10 Most Shared Video Ads of 2014.
- [LinkedIn Quick Tip: Control Your Newsfeed With 'Hide'](https://phillysearchenginemarketing.com/linkedin-quick-tip-control-your-newsfeed-with-hide/) - If you're seeing too many IQ Tests, Dating Requests, Math Problems and other similar messages in your LinkedIn feed, just 'Hide'. Read the entire tip here: LinkedIn Quick Tip: Control Your Newsfeed With 'Hide' | LinkedIn.
- [Google Mobile Friendly Labels Are Now Official; Here Is How To Get Them](https://phillysearchenginemarketing.com/google-mobile-friendly-labels-are-now-official-here-is-how-to-get-them/) - Last night, Google started rolling out the mobile-friendly text labels in the mobile search results. Read the entire article here Google Mobile Friendly Labels Are Now Official; Here Is How To Get Them.
- [Breaking News: Google Admits Testing Mobile-Friendly Signals](https://phillysearchenginemarketing.com/breaking-news-google-admits-testing-mobile-friendly-signals/) - A single line added to Google's announcement about their mobile-friendly labels rolling out to mobile searchers said that Google is experimenting with using mobile-friendly criteria in their ranking algorithms. Read the entire article here: Google Is Testing Mobile-Friendly Signals In Their Ranking Algorithm.
- [Google's Knowledge Graph Finally Shows More Social Networks](https://phillysearchenginemarketing.com/googles-knowledge-graph-finally-shows-more-social-networks/) - Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. Read the entire article here: Google's Knowledge Graph Finally Shows Social Networks Not Named Google+.
- [Business Lessons Diving With The Real Sharks](https://phillysearchenginemarketing.com/business-lessons-diving-with-the-real-sharks/) - A Philly Search Engine Marketing Blog Post featured on LinkedIn Entrepreneurship & Small Business. Read the entire blog post on LinkedIn Pulse: Business Lessons Diving With The Real Sharks | LinkedIn.
- [4 Easy & Honest SEO Mistakes That Could Penalize Your Site](https://phillysearchenginemarketing.com/4-easy-honest-seo-mistakes-that-could-penalize-your-site/) - No one gets a site penalty on purpose. Sometimes it happens through carelessness, sometimes through black-hat techniques and, sometimes, through honest SEO mistakes. Read the entire article here 4 Easy & Honest SEO Mistakes That Could Penalize Your Site.
- [Top Stated Reasons for Cart Abandonment](https://phillysearchenginemarketing.com/top-stated-reasons-for-cart-abandonment/) - Online shoppers aged 18-55 are most likely to abandon their shopping carts due to unexpected shipping costs Read the entire article here Top Stated Reasons for Cart Abandonment.
- [Word-of-Mouth Again Said Leading Purchase Influencer](https://phillysearchenginemarketing.com/word-of-mouth-again-said-leading-purchase-influencer/) - The rising importance of Social Media: Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey [download page] of online consumers across 4 key markets. Read the entire article here Word-of-Mouth Again Said Leading Purchase Influencer.
- [Full Frontal? The End of KK. For My Daughter:](https://phillysearchenginemarketing.com/full-frontal-the-end-of-kk-for-my-daughter/) - For my Daughter, Love, Dad. Read the entire article here: Full Frontal? The End of KK. For My Daughter: | LinkedIn.
- [Breaking News: YouTube Launches Music Platform](https://phillysearchenginemarketing.com/breaking-news-youtube-launches-music-platform/) - Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. Read the entire article here Official Blog: Music on YouTube that hits the right
- [You Want Content To Go Viral? Do This First. | LinkedIn](https://phillysearchenginemarketing.com/you-want-content-to-go-viral-do-this-first-linkedin/) - Set measurable, achievable goals, and agree on the expectations. Read the entire post here: You Want Content To Go Viral? Do This First. | LinkedIn.
- [Free Download from Google: A Guide to Measurement ](https://phillysearchenginemarketing.com/free-download-from-google-a-guide-to-measurement/) - In the free download, Google looks at the four tenets of measurement-focused marketing: choosing the right metrics, focusing on your best customers, valuing the customer's whole journey to purchase and proving impact. Used collectively, these tenets can improve campaign success. Get the download here: Measure What Matters Most: A Marketer's Guide – Think with Google.
- [The Karma Of Online Marketing and Advertising](https://phillysearchenginemarketing.com/the-karma-of-online-marketing-and-advertising/) - Some time ago I planned a trip online. Today, hotels are following me around the web like a bad dream. Now that's some bad Karma. Read the entire article here The Karma Of Online Marketing and Advertising | LinkedIn.
- [Weekend Reading: Google Helping To Cure Cancer By Storing The Human Genome](https://phillysearchenginemarketing.com/weekend-reading-google-helping-to-cure-cancer-by-storing-the-human-genome/) - It's true. The National Cancer Institute said last month that it would pay $19 million to move copies of the 2.6 petabyte Cancer Genome Atlas into the cloud. Copies of the data, from several thousand cancer patients, will reside both at Google Genomics and in Amazon’s data centers. Read the science facts here: Now Google
- [Opportunity Alert: A Mobile To-Do List](https://phillysearchenginemarketing.com/opportunity-alert-a-mobile-to-do-list/) - There's still time to be an early adopter! Only 19% of marketers surveyed have a mobile-first mindset, per a report from the CMO Council, with respondents as likely (18%) to view mobile as the “latest shiny toy.” Read the entire article here Marketers Weigh In On The Mobile To-Do List.
- [Apple operating a mysterious Web crawling bot](https://phillysearchenginemarketing.com/apple-operating-a-mysterious-web-crawling-bot/) - Does Apple have search aspirations? A developer has discovered that Apple appears to be crawling HTML websites with its own automated bot, but the exact purpose of the mysterious homegrown software remains unknown. Read the evidence here: Evidence shows Apple operating a mysterious Web crawling bot.
- [Top 10 Multi-Platform Radio Websites – October 2014](https://phillysearchenginemarketing.com/top-10-multi-platform-radio-websites-october-2014/) - Top 10 Multi-Platform Radio Websites – October 2014.
- [Office Romance Advice Part 2: The Perils | LinkedIn](https://phillysearchenginemarketing.com/office-romance-advice-part-2-the-perils-linkedin/) - If there is someone that you are attracted to at the office I implore you to read my previous article on the subject and check off the list there first. Then consider some more things that The Traffic Manager and I also thought about. Read the entire article here Office Romance Advice Part 2: The
- [Google Changes Blog Logo-Reading The Tea Leaves](https://phillysearchenginemarketing.com/google-changes-blog-logo-reading-the-tea-leaves/) - If you are into reading Google tea leaves, here's one that you might have missed. The Official Google Blog changed its logo on July 8 to an animated microphone. This is a nod to their emphasis on voice search and use of "OK Google" from any screen.
- [SEO ALERT: Google Checking For "Mobile Usability Errors"](https://phillysearchenginemarketing.com/seo-alert-google-checking-for-mobile-usability-errors/) - Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, Google has added the Mobile Usability feature to Webmaster Tools. Read about the usability tool here: Official Google Webmaster Central Blog: Tracking mobile usability in Webmaster
- [Google's Matt Cutts, Head of Web Spam, Extends Leave of Absense](https://phillysearchenginemarketing.com/googles-matt-cutts-head-of-web-spam-extends-leave-of-absense/) - "I’m planning on extending my leave into 2015." Read his post here On Leave.
- [Google Rolling out Adwords Extensions Reporting](https://phillysearchenginemarketing.com/google-rolling-out-adwords-extensions-reporting/) - Over the coming weeks, Google will be rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions. Read the entire post on Google+ Monitor the performance of your automated extensions Some ad extensions, like….
- [Time to freshen up your ads. Are your search ads "fatigued?"](https://phillysearchenginemarketing.com/time-to-freshen-up-your-ads-are-your-search-ads-fatigued/) - The online advertising space continues to aggressively grow by the billions, yet consumers are oftentimes overwhelmed by the abundance and repetition of ads they see. And when the same old ad runs too often, consumers stop responding. We call this ad fatigue. Read the entire article here 4 Reasons Your Search And Display Ads Are
- [18-34 Year Olds Spending More Time At Home Online Than Watching TV](https://phillysearchenginemarketing.com/18-34-year-olds-spending-more-time-at-home-online-than-watching-tv/) - Millennials (18-34), for the first time, are spending more time online at home than watching TV. The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. Read the entire article here: Online Adults Report Spending Close to 3 Hours
- [Email Open and Click Rates, by Subject Line Length](https://phillysearchenginemarketing.com/email-open-and-click-rates-by-subject-line-length/) - Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. Read the entire article here Email Open and Click Rates, by Subject Line Length.
- [Google Analytics and Adwords Getting Even Closer](https://phillysearchenginemarketing.com/google-analytics-and-adwords-getting-even-closer/) - Starting the week of November 10, 2014, three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics. Read the entire post on Google + Updates to how AdWords reports Google Analytics metrics Starting the week of….
- [For Fun: Create a Slideshare Presentation of Your Career](https://phillysearchenginemarketing.com/for-fun-create-a-slideshare-presentation-of-your-career/) - Linkedin and Slideshare combine to create your professional journey in a fun presentation. Give it a try here: Create your Professional Journey.
- [Apple iTunes sees big drop in music sales--WSJ](https://phillysearchenginemarketing.com/apple-itunes-sees-big-drop-in-music-sales-wsj/) - Digital music sales at Apple Inc.’s iTunes store have fallen 13% to 14% world-wide since the start of the year, according to people familiar with the matter, underscoring the fragility of the music industry’s nascent recovery. Read the entire article here Apple iTunes sees big drop in music sales - MarketWatch.
- [30 Seconds To Improve Your Website | LinkedIn](https://phillysearchenginemarketing.com/30-seconds-to-improve-your-website-linkedin/) - This article will take you less than 30 seconds to read, and for many of you will be the defining moment in determining why your website is not 'converting' more leads, customers, sales or other objective that you have set for your business. Read the entire article here: 30 Seconds To Improve Your Website |
- [Edison Research: Big Changes In Teen Music Consumption](https://phillysearchenginemarketing.com/edison-research-big-changes-in-teen-music-consumption/) - Years ago "owned music" and "broadcast radio" would once have made up 100% of teens'music listening time. Now it only accounts for just 56%. Encroachment from online radio/music pureplays (think Pandora or Spotify) and YouTube for music now account for significant portions of teen’s music-consumption time. It's a peek into the future of media as
- [TV Multitasking Continues to Grow](https://phillysearchenginemarketing.com/tv-multitasking-continues-to-grow/) - Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, Read the entire article here TV Multitasking Continues to Grow.
- [Retailer Bulletin: Research Debunking Myths of Smartphone Use In-Store](https://phillysearchenginemarketing.com/retailer-bulletin-research-debunking-myths-of-smartphone-use-in-store/) - Are consumers comparison shopping on their smartphone in your store? In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer's in-store shopping journey. Read the entire article here New Research Shows How Digital Connects Shoppers to Local Stores – Think with Google.
- [My "99% Rule" Of Life And Business](https://phillysearchenginemarketing.com/my-99-rule-of-life-and-business/) - Here's a short post to add some value to your day. It's something I call my "99% Rule." I use it all the time as I am assessing situations in life and business. It's an especially useful rule for sales and dealing with people. Read the entire article on LinkedIn Pulse My "99% Rule" Of
- [Google Results Page Eye Tracking Study](https://phillysearchenginemarketing.com/google-results-page-eye-tracking-study/) - A new study suggests that since the top organic results are no longer always in the top-left corner where searchers expect them to be, they scan other areas of the SERP, trying to seek out the top organic listing, but being distracted by other elements along the way. Read the entire article here Eye Tracking
- [Google 'Inbox' a Gmail feature.](https://phillysearchenginemarketing.com/google-inbox-a-gmail-feature/) - Today, Google introduces 'Inbox'. Years in the making, Inbox is by the same people who brought you Gmail, but it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters. Read the entire article here Official Google Blog: An inbox that works for you.
- [Inside AdWords: 2014 Holiday Shopper Research: Shopping Never Sleeps](https://phillysearchenginemarketing.com/inside-adwords-2014-holiday-shopper-research-shopping-never-sleeps/) - One third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping. Read the entire article
- [Facebook Introduces Safety Check](https://phillysearchenginemarketing.com/facebook-introduces-safety-check/) - Facebook creates a tool that people can use when major disasters strike, "Safety Check" – a simple and easy way to say you’re safe and check on others. Read the entire article here: Introducing Safety Check | Facebook Newsroom.
- [LinkedIn Correlates Skills to Cities](https://phillysearchenginemarketing.com/linkedin-correlates-skills-to-cities/) - "Some professionals considering their next career move may be interested in an area that has a rich ecosystem of talent in their specialty. Others might want to find places where they’d stand out and offer a unique capability and point of view. Businesses evaluating a new location, or a new talent pool to tap, also
- [One Thing We Can All Agree On](https://phillysearchenginemarketing.com/one-thing-we-can-all-agree-on/) - With so much disagreement, I just have one question: Is it possible for all of us office drones to agree on one thing? Read the entire article here: One Thing We Can All Agree On | LinkedIn.
- [Breaking News: Google Tells Agencies To Be More Transparent](https://phillysearchenginemarketing.com/breaking-news-google-tells-agencies-to-be-more-transparent/) - New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google's advertising campaigns, to become more transparent. Read the entire article here: Google Tells Agencies To Be More Transparent 10/20/2014.
- [Companies Report Increasing Costs-Per-Lead](https://phillysearchenginemarketing.com/companies-report-increasing-costs-per-lead/) - A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening Read the entire article here: 4 in 5 Companies Report Steady or Increasing Costs-Per-Lead.
- [US College Student Demographics in 2013](https://phillysearchenginemarketing.com/us-college-student-demographics-in-2013/) - The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data release. Read the entire article here US College Student Demographics in 2013.
- [Google Rolls Out Free Dynamic Retargeting](https://phillysearchenginemarketing.com/google-rolls-out-free-dynamic-retargeting/) - Build one ad that will dynamically show tailored messaging to your site visitors, like the degree programs they engaged with on your site, and similar programs within your school. Learn how you can get started with Dynamic Remarketing. Join Google for a live Hangout on Air with Google product managers and experts on Thursday, October
- [Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?](https://phillysearchenginemarketing.com/newspapers-digital-audience-hits-a-new-peak-whos-reading/) - Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014 Read the entire article here Newspapers’ Digital Audience Hits A New Peak. Who’s Reading?.
- [Top 10 Multi-Platform Social Networking Websites & Forums September 2014](https://phillysearchenginemarketing.com/top-10-multi-platform-social-networking-websites-forums-september-2014/) - Read the entire article here: Top 10 Multi-Platform Social Networking Websites & Forums – September 2014.
- [Are US Advertisers Ignoring African-American Media?](https://phillysearchenginemarketing.com/are-us-advertisers-ignoring-african-american-media/) - African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media Read the entire article here Are Advertisers Ignoring African-American Media?.
- [CTO At Facebook Apologizes. Admits Failure.](https://phillysearchenginemarketing.com/cto-at-facebook-apologizes-admits-failure/) - "It is clear now that there are things we should have done differently." "we failed to communicate clearly" Read the entire article here Research at Facebook
- [Instagram Grows As Teens’ Social Network of Choice](https://phillysearchenginemarketing.com/instagram-grows-as-teens-social-network-of-choice/) - Teens continue to gravitate to Instagram and away from Facebook Read the entire article here: Instagram Grows As Teens’ Social Network of Choice.
- [Weekend Reading: Facebook Passes YouTube For Desktop Video](https://phillysearchenginemarketing.com/weekend-reading-facebook-passes-youtube-for-desktop-video/) - Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google.“In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview.
- [Optimizing Your LinkedIn Profile - Skills Section](https://phillysearchenginemarketing.com/optimizing-your-linkedin-profile-skills-section/) - Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. Eight of the 10 skills that have grown the most in popularity ranking over the past year are non-technical and nearly half of these are healthcare related. Read the entire article here Your Skills
- [Op Ed: Fixing How We Pay For College](https://phillysearchenginemarketing.com/op-ed-fixing-how-we-pay-for-college/) - Unlike other major purchases in life — a home, a car — many families know little about what they will actually pay for college, and more important, exactly how they will finance it until a few weeks before a final decision needs to be made in the spring of the senior year of high school.
- [Google Launches Algorithm To Penalize Spam Spammy Industries](https://phillysearchenginemarketing.com/google-launches-algorithm-to-penalize-spam-spammy-industries/) - Continuing the crackdown on Spam Google Launches Algorithm To Penalize Spam Spammy Industries.
- [Google Webmaster Tools Notification To Now Include Example URLs](https://phillysearchenginemarketing.com/google-webmaster-tools-notification-to-now-include-example-urls/) - Have an unnatural link manual penalty Google Webmaster Tools Notification To Now Include Example URLs.
- [Linkedin Launches Expanded Profile Analytics](https://phillysearchenginemarketing.com/linkedin-launches-expanded-profile-analytics/) - In addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement, including making various updates to your profile, endorsing a connection, joining a group or expanding your network. Read the entire article here: New Ways to Engage with Who’s Viewed Your
- [Google Now Offers Custom Affinity Audiences across the Google Display Network](https://phillysearchenginemarketing.com/google-now-offers-custom-affinity-audiences-across-the-google-display-network/) - In the coming weeks, Google is rolling out custom affinity audiences. It gives you the flexibility to reach exactly the audience you're looking for, because you decide who to reach. Read the entire article here Inside AdWords: Introducing Custom Affinity Audiences across the Google Display Network.
- [Google Announces Improvements To Tag Manager](https://phillysearchenginemarketing.com/google-announces-improvements-to-tag-manager/) - New APIs that tailor the power of Google Tag Manager to your unique needs A new intuitive interface to help you launch and edit tags even faster More 3rd-party templates to make tagging easier Read the entire article here: Making tag management more accessible and powerful - Analytics Blog.
- [LinkedIn Offering a $10,000 Scholarship](https://phillysearchenginemarketing.com/linkedin-offering-a-10000-scholarship/) - LinkedIn is promoting its new college search section with a $10,000 scholarship prize. Helping students find the right school. Read the entire article here: Introducing the LinkedIn Scholarship.
- [Your Next Big Opportunity: The U.S. Hispanic Market](https://phillysearchenginemarketing.com/your-next-big-opportunity-the-u-s-hispanic-market/) - U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices, are power users of mobile and over-index in video consumption. Yet, despite the facts, U.S. Hispanics are a vastly underserved market, and the opportunities to reach them through digital remain largely untapped. Read the entire article
- [LinkedIn Announces $25,000 Research Grant Challenge](https://phillysearchenginemarketing.com/linkedin-announces-25000-research-grant-challenge/) - The LinkedIn Economic Graph Challenge encourages researchers, academics, and data-driven thinkers to solve some of the most challenging economic problems of our times. Read the entire article here: Big Thinkers. Big Data. Big Opportunity: Announcing The LinkedIn Economic Graph Challenge | Official LinkedIn Blog.
- [Tech Giants Announce Mentor Support For Women In Technology Careers](https://phillysearchenginemarketing.com/tech-giants-announce-mentor-support-for-women-in-technology-careers/) - WEST--Women Entering and Staying in Tech is designed to enable 1:1 mentorship for women in the early- to middle-stages of their technology careers. We believe that by providing more direct support, advocacy, and community development, we can help more women build rewarding careers in technology. Check out the website at WEST: Women Entering and Staying
- [Mobile Video - A High Impact, Underutilized, Affordable Ad Opportunity](https://phillysearchenginemarketing.com/mobile-video-a-high-impact-underutilized-affordable-ad-opportunity/) - Mobile is a small but mighty screen when it comes to grabbing millennials' attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, the smartphone reaches them more than any other device. Read
- [SEO Best practices for XML sitemaps & RSS/Atom feeds](https://phillysearchenginemarketing.com/seo-best-practices-for-xml-sitemaps-rssatom-feeds/) - Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google. Read
- [Bing Adds Movie Carousel For A Night Out](https://phillysearchenginemarketing.com/bing-adds-movie-carousel-for-a-night-out/) - The Bing Carousel* experience dynamically displays all of the movies playing in your area. If one looks interesting, simply click on the thumbnail and Bing will refresh the results while maintaining the carousel at the top of the screen. You can use the arrows to browse all the movies in your area. Read the entire
- [Higher Education and the Sales Funnel](https://phillysearchenginemarketing.com/higher-education-and-the-sales-funnel/) - From the CEO of Cascade CMS: When you think about it, marketing in the higher education space is really a hybrid of Business to Business B2B Business to Business and Business to Consumer/Community B2C marketing. Read the entire blog post here: Higher Education and the Sales Funnel | .eduGuru.
- [Forbes: What Higher Ed Marketers Can Learn From Luxury Brands](https://phillysearchenginemarketing.com/forbes-what-higher-ed-marketers-can-learn-from-luxury-brands/) - Not all that many years ago, college and university marketing consisted mostly of publishing glossy view books, buying space in various print guides, and sending direct mail to prospects. The digital revolution changed everything. Read the entire article here: What Higher Ed Marketers Can Learn From Luxury Brands.
- [My 3 Principles Of Sales | LinkedIn](https://phillysearchenginemarketing.com/my-3-principles-of-sales-linkedin-2/) - My 3 Principles Of Sales | LinkedIn.
- [My 3 Principles Of Sales | LinkedIn](https://phillysearchenginemarketing.com/my-3-principles-of-sales-linkedin/) - My 3 Principles Of Sales | LinkedIn.
- [Top Retargeting Channels](https://phillysearchenginemarketing.com/top-retargeting-channels/) - Among the 88% of respondents using retargeting, roughly 9 in 10 retarget on Google. Read the entire article here Top Retargeting Channels and Challenges For Enterprise Marketers.
- [Top Search Ad Position More Important on Mobiles Than Desktops](https://phillysearchenginemarketing.com/top-search-ad-position-more-important-on-mobiles-than-desktops/) - New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. Read the entire article Top Search Ad Position More Important on Mobiles Than Desktops.
- [Inside AdWords: Customized Creatives at Scale](https://phillysearchenginemarketing.com/inside-adwords-customized-creatives-at-scale/) - Adwords Ad customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands and sometimes millions of products, services, and promotions—all changing by the day. Read the entire article: Inside AdWords: Customized Creatives at Scale.
- [What and When Millennials Share on Social Media](https://phillysearchenginemarketing.com/what-and-when-millennials-share-on-social-media/) - Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content Read the entire article here What and When Millennials Share on Social Media.
- [How to win with content – Think with Google](https://phillysearchenginemarketing.com/how-to-win-with-content-think-with-google/) - The foundation for a successful content strategy lies in putting together the right team to meet your objectives. Read the entire article here Fielding a Winning Content Team – Think with Google.
- [Google Analytics Configuration Issues ](https://phillysearchenginemarketing.com/google-analytics-configuration-issues/) - Read the entire article here: The Top 3 Google Analytics Configuration Issues Impacting your Data and How to Fix Them - Analytics Blog.
- [Google Analytics Enhances Adwords Display Reporting](https://phillysearchenginemarketing.com/google-analytics-enhances-adwords-display-reporting/) - Retargeting performance and more is now available with the new Display Targeting report from Google Analytics. Read the entire article here Enhanced Google Analytics Audience Capabilities Come to Apps - Analytics Blog.
- [Global Ad Spend Share Forecast, by Medium](https://phillysearchenginemarketing.com/global-ad-spend-share-forecast-by-medium/) - Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in 2016. Read the entire article here Global Ad Spend Share Forecast, by Medium.
- [5 Tips To Create Viral LinkedIn & Social Media Content | LinkedIn](https://phillysearchenginemarketing.com/5-tips-to-create-viral-linkedin-social-media-content-linkedin/) - The most amazing thing happened to me this month. Read the entire article here 5 Tips To Create Viral LinkedIn & Social Media Content | LinkedIn.
- [Mobile Share of Online Video Views, Q1 2012-Q2 2014](https://phillysearchenginemarketing.com/mobile-share-of-online-video-views-q1-2012-q2-2014/) - Mobile now accounts for more than one-quarter of online video views Read the entire article here Mobile Share of Online Video Views, Q1 2012-Q2 2014.
- [2 Secrets To Staying Current In Online Marketing](https://phillysearchenginemarketing.com/2-secrets-to-staying-current-in-online-marketing/) - A Doctor and an Online Marketing Manager met each other in a bar. Read the entire article here 2 Secrets To Staying Current In Online Marketing | LinkedIn.
- [Science fiction a step closer as Oculus virtual reality headsets near release - FT.com](https://phillysearchenginemarketing.com/science-fiction-a-step-closer-as-oculus-virtual-reality-headsets-near-release-ft-com/) - Oculus is closing in on the consumer release of its Rift virtual reality headset, accelerated by an aggressive hiring spree since the company was acquired by Facebook for $2bn in March. via Science fiction a step closer as Oculus virtual reality headsets near release - FT.com.
- [YouTube Blog: Investing in creativity](https://phillysearchenginemarketing.com/youtube-blog-investing-in-creativity/) - YouTube is funding new content from top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube. Read the entire article here Official Blog: Investing in creativity.
- [The Future is Here: Oculus Rift - Virtual Reality Headset](https://phillysearchenginemarketing.com/the-future-is-here-oculus-rift-virtual-reality-headset/) - Oculus Crescent Bay is the latest prototype headset on the path to the consumer version of the Rift. 360° head tracking, expanded positional tracking volume, dramatically improved weight and ergonomics, and high-quality integrated audio. Read the entire article here Oculus Connect 2014 | Oculus Rift - Virtual Reality Headset for 3D Gaming.
- [Why Start-Ups Replace Early Employees - Harvard Business Review](https://phillysearchenginemarketing.com/why-start-ups-replace-early-employees-harvard-business-review/) - "Succeeding as a startup founder increases the chance that you’ll be fired, because ... the skills required to scale a company are so different from those to needed launch one." Read the entire article here Why Start-Ups Replace Early Employees (and How to Keep Your Job) - N. Taylor Thompson - Harvard Business Review.
- [CMOs Say Fundamental Changes for Marketing in the Next 5 Years](https://phillysearchenginemarketing.com/cmos-say-fundamental-changes-for-marketing-in-the-next-5-years/) - Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years Read the entire article here CMOs on the Fundamental Changes for Marketing in the Next 5 Years.
- [Right now: Over 1 Billion Websites in the World.](https://phillysearchenginemarketing.com/right-now-over-1-billion-websites-in-the-world/) - The number of websites has burst above one billion and is growing apace, according to figures updated in real time by online tracker Internet Live Stats. Read the entire article here Number of websites explodes past a billion and counting - Yahoo News.
- [Ways to Proactively Welcome Women Into Online Marketing](https://phillysearchenginemarketing.com/ways-to-proactively-welcome-women-into-online-marketing/) - Tips and tricks to make "Online Marketing" welcoming to women as viewed by MOZ Blog Read the entire article here Ways to Proactively Welcome Women Into Online Marketing - Moz.
- [How Are Billion Dollar Enterprises Using Social Marketing?](https://phillysearchenginemarketing.com/how-are-billion-dollar-enterprises-using-social-marketing/) - "7 in 10 senior leaders managing or overseeing digital or social marketing... say that senior management believes in the value of social marketing" Read the entire article here How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?.
- [Social Media's Value Through SEO Eyes | LinkedIn](https://phillysearchenginemarketing.com/social-medias-value-through-seo-eyes-linkedin/) - Social Media Managers unite! Your job is one of the most important in the online marketing department. Read the entire article here Social Media's Value Through SEO Eyes | LinkedIn.
- [Contrarian View: Trends in Advertising-Display Ads are Dead?](https://phillysearchenginemarketing.com/contrarian-view-trends-in-advertising-display-ads-are-dead/) - Is Display Advertising Dying?. Is the model that has successfully generated billions of dollars in revenue for nearly 20 years is crumbling? Here are three reasons why presented by the Digital Marketing Manager at Roche Diagnostics. Read the entire article here: Trends in Advertising: Display Ads are Dead | LinkedIn.
- [Services Most In Demand From Local SEOs](https://phillysearchenginemarketing.com/services-most-in-demand-from-local-seos/) - For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Read the entire article here Services Most In Demand From Local SEOs.
- [One Minute Training: SEO For Higher Education](https://phillysearchenginemarketing.com/one-minute-training-seo-for-higher-education/) - Here is a one minute lesson on improving search engine optimization for your .edu website. Read the entire article here: One Minute Training: SEO For Higher Education | LinkedIn.
- [Google Study: Content is the Main Focus Of SEO](https://phillysearchenginemarketing.com/google-study-content-is-the-main-focus-of-seo/) - A new Google search rankings study from SearchMetrics gives further weight to the importance of quality, relevant content. The study notes that “content is no longer an addition to, but is the main focus of, SEO.” Read the entire article here Search Ranking Factors Data Points to Importance of Quality Content.
- [From Big Data to Insights: The Blueprint for Your Business](https://phillysearchenginemarketing.com/from-big-data-to-insights-the-blueprint-for-your-business/) - Data is really only valuable if you can translate it into actionable insights. Here are questions you need to ask in order to get actionable information from your data. Read the entire article here From Data to Insights: The Blueprint for Your Business – Think with Google.
- [5 Tips From A Higher Ed PPC Guy](https://phillysearchenginemarketing.com/5-tips-from-a-higher-ed-ppc-guy/) - What are the biggest challenges with Higher Education Pay Per Click advertising today? Read the entire article here 5 Tips From A Higher Ed PPC Guy | LinkedIn.
- [The Next Big Thing In Higher Ed Marketing](https://phillysearchenginemarketing.com/the-next-big-thing-in-higher-ed-marketing/) - Everyday admissions people scratch their heads and wonder what is the 'silver bullet' that will bring more prospective students to their school. Recently I had my epiphany. Read the entire article here The Next Big Thing In Higher Ed Marketing | LinkedIn.
- [More Free Keyword Research Tools](https://phillysearchenginemarketing.com/more-free-keyword-research-tools/) - Keyword research is a basic skill for any SEO. The actual process of finding those keywords, however, does not require expensive tools, formula-driven methods, or an extremely limited pool of options. Read the entire article here: 6 Untapped Keyword Sources to Improve Your Keyword Research - Moz - Moz.
- [Simplified Online Display Advertising](https://phillysearchenginemarketing.com/simplified-online-display-advertising/) - Here's an idea to constructing 2 precisely targeted online display campaigns with powerful behavioral audience targets: Simplified Online Display Advertising | LinkedIn.
- [Android Wear, moving forward like clockwork](https://phillysearchenginemarketing.com/android-wear-moving-forward-like-clockwork/) - The first watches powered by Android Wear, the LG G Watch and Samsung Gear Live, have gone on sale, developers have already built thousands of apps enhanced for Wear, and great new watches are becoming available from more partners. Read the entire article here Official Google Blog: Android Wear, moving forward like clockwork.
- [Personalization Wins Over Big Data](https://phillysearchenginemarketing.com/personalization-wins-over-big-data/) - When marketers were asked to choose which of 5 areas they felt will be most important to their company’s marketing moving forward, a plurality 33% of respondents chose personalization, significantly outpacing big data 22%, social 21%, real-time 14% and, surprisingly, mobile 11%. Read the entire article here Personalization Tops Big Data, Social As US Marketers’
- [Google Releases 'Optimizing for Bandwidth' for Apache and Nginx](https://phillysearchenginemarketing.com/google-releases-optimizing-for-bandwidth-for-apache-and-nginx/) - Page speed counts for SEO. Google engineers unveil "Optimize for Bandwidth". Install the PageSpeed module on your Apache or Nginx server, turn on 'Optimize for Bandwidth' in your configuration, and PageSpeed will do the rest. Read the entire article here: Official Google Webmaster Central Blog: Optimizing for Bandwidth on Apache and Nginx.
- ["Callouts": A New Adwords Extension](https://phillysearchenginemarketing.com/callouts-a-new-adwords-extension/) - Today Google introduced callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Read the entire article here: Inside AdWords: Call out what matters most to your customers.
- [Top 5 Metrics You're Measuring Incorrectly](https://phillysearchenginemarketing.com/top-5-metrics-youre-measuring-incorrectly/) - Traditional analytics are not only misleading, but often flat out wrong. With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers we need to take another look at: Unique Visitors (Unique Browsers) Conversion Rates Engagement Metrics (Time Spent, Page Views, Video Completion Rate) Total De-duplicated (Global) Audience
- [Google Announces Consolidated Billing for Agencies](https://phillysearchenginemarketing.com/google-announces-consolidated-billing-for-agencies/) - What is Consolidated Billing? A new billing system in AdWords that allows you to combine multiple account invoices into one single invoice. It will eventually replace MDOs. Read the entire article here AdWords Consolidated Billing for Agencies - AdWords Community.
- [College Students’ Purchase Influencers-What Drives the Decision to Buy](https://phillysearchenginemarketing.com/college-students-purchase-influencers-what-drives-the-decision-to-buy/) - Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions. Asked how much a variety of factors influence their purchasing decisions when shopping for back-to-school, respondents were most likely to cite: Friends’ recommendations, one-to-one very or somewhat influential for roughly 94% of respondents; Online coupons /
- [Google Authorship Is Axed](https://phillysearchenginemarketing.com/google-authorship-is-axed/) - After three years the great Google Authorship experiment has come to an end … at least for now. Read the entire article here: It's Over: The Rise & Fall Of Google Authorship For Search Results. And John Mueller's announcement here: https://plus.google.com/u/0/+JohnMueller/posts/HZf3KDP1Dm8
- [2015 US Ad Spending Forecast By Media](https://phillysearchenginemarketing.com/2015-us-ad-spending-forecast-by-media/) - Digital media ad sales are predicted to grow by 15.7%, fueled by social media +32% and video +31%. Read the entire article here US Ad Spending Forecast to Reach New Peak Next Year.
- [A Must Read For All - 2014 Internet Trends](https://phillysearchenginemarketing.com/a-must-read-for-all-2014-internet-trends/) - This is the single most important and definitive 164 page read of our time. Mary Meeker is a rock star. The entire presentation is here: 2014 Internet Trends — Kleiner Perkins Caufield Byers.
- [Video SEO - YouTube is a 'Must Use Platform'](https://phillysearchenginemarketing.com/video-seo-youtube-is-a-must-use-platform/) - YouTube's importance and value as a marketing channel, particularly where SEO is concerned, has expanded considerably. Google's favouritism towards their own platform, alongside the continued focus on domain diversity within SERPs means YouTube can now be considered a scalable and easy way to get content ranking for some competitive terms, securing an eye-catching snippet in
- [Google Adds Website Call Conversions](https://phillysearchenginemarketing.com/google-adds-website-call-conversions/) - Google launches website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click. Read the entire article here Inside AdWords: Introducing Website Call Conversions.
- [YouTube Gives It's Smart TV App a Facelift](https://phillysearchenginemarketing.com/youtube-gives-its-smart-tv-app-a-facelift/) - You’ll soon be able to find videos you want more easily with the updated YouTube app for TV designed for the big screen, which will also bring you all the videos and playlists from channels. Read the entire article here: Official Blog: Coming soon: an easier-to-use YouTube app on your TV.
- ["Back To School" is "Back To YouTube" in 2014](https://phillysearchenginemarketing.com/back-to-school-is-back-to-youtube-in-2014/) - To decide what to bring, college students are turning to haul videos on YouTube. These videos, featuring shoppers with their latest finds, started trending a few years back and are gaining in popularity. According to Google/YouTube data: Searches for “back to school haul” on YouTube are up 70% this year. Searches for “dorm hauls” on
- [You Talkin' About Me?](https://phillysearchenginemarketing.com/you-talkin-about-me/) - Older Americans Feel They’re Stereotyped in Advertising Read the entire article here Older Americans Feel They’re Stereotyped in Advertising.
- [Radio Revs Fall in Q2](https://phillysearchenginemarketing.com/radio-revs-fall-in-q2/) - Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues. via Radio Revs Fall in Q2.
- [Google Analytics New Target Display Reports](https://phillysearchenginemarketing.com/google-analytics-new-target-display-reports/) - Google announces the new Display Targeting report in Google Analytics. This new report allows advertisers to see how their advertising on the Google Display Network (GDN) is performing. Read the entire article here Announcing Display Targeting Reports in GA We're excited to announce the….
- [Google Analytics Simple Bot and Spider Filtering](https://phillysearchenginemarketing.com/google-analytics-simple-bot-and-spider-filtering/) - You can simply select a new checkbox option which would be included in the view level of the management user interface. Read more about it here: Introducing Bot and Spider Filtering Many of you have shared with us that it’s….
- [Rare recommendation from Google: HTTPS as a ranking signal](https://phillysearchenginemarketing.com/rare-recommendation-from-google-https-as-a-ranking-signal/) - "We've seen positive results, so we're starting to use HTTPS as a ranking signal." Read the entire article here: Official Google Webmaster Central Blog: HTTPS as a ranking signal.
- [Social Media’s Impact on TV on the Rise](https://phillysearchenginemarketing.com/social-medias-impact-on-tv-on-the-rise/) - Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier
- [What Types of Brand Videos Do Consumers Want to Watch?](https://phillysearchenginemarketing.com/what-types-of-brand-videos-do-consumers-want-to-watch/) - Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information Read the entire article here: What Types of Brand Videos Do Consumers Want to Watch?.
- [Mobile online use incremental to PC says Comscore.](https://phillysearchenginemarketing.com/mobile-online-use-incremental-to-pc-says-comscore/) - Comscore says mobile ad dollars will be incremental to existing display ad revenue and will pull from other media – most likely print and radio. Read the entire article here Is Mobile Bringing About the Death of the PC? Not Exactly… - comScore, Inc.
- [Google blurs the lines between organic/paid](https://phillysearchenginemarketing.com/google-blurs-the-lines-between-organicpaid/) - Google adds dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. A click on a dynamic sitelink is free. Read more about it here Inside AdWords: Introducing Dynamic Sitelinks.
- [The new "Drive Time" for App Usage is Noon-5PM](https://phillysearchenginemarketing.com/the-new-drive-time-for-app-usage-is-noon-5pm/) - Strategies for placing ads online: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. Read the entire article here US Android Smartphone Users’ App Activity, by Time of Day.
- [Official Google Webmaster: Go Responsive](https://phillysearchenginemarketing.com/official-google-webmaster-go-responsive/) - By following the best practices described in Web Fundamentals you can build a responsive web design, which has long been Google's recommendation for search-friendly sites. Read the entire article here Official Google Webmaster Central Blog: Promoting modern websites for modern devices in Google search results.
- [Facebook conducted secret psychology experiment on users' emotions - Telegraph](https://phillysearchenginemarketing.com/facebook-conducted-secret-psychology-experiment-on-users-emotions-telegraph/) - Facebook has conducted a secret massive psychology experiment on its users to find out how they respond to positive and negative messages - without telling participants Read the entire article here Facebook conducted secret psychology experiment on users' emotions - Telegraph.
- [Voice Search “Ok Google” For Android Squaring off with Siri](https://phillysearchenginemarketing.com/voice-search-ok-google-for-android-squaring-off-with-siri/) - Starting today, you can say “Ok Google” on your Android device whenever the screen is on or your device is charging. Read the entire article here: “Ok Google” From Any Screen - Inside Search.
- [The surprising state of digital ad spending in 5 charts](https://phillysearchenginemarketing.com/the-surprising-state-of-digital-ad-spending-in-5-charts/) - Desktop spending is slowing down (and the desktop banner is in trouble) Magna Global expects non-mobile advertising to grow just 9 percent this year, with non-mobile desktop display spending actually shrinking by 1 percent. This is in line with what we’ve been hearing for a while now. Buyers are increasingly uncertain of the efficacy of
- [Google Research - PPC Drives Branding ](https://phillysearchenginemarketing.com/google-research-ppc-drives-branding/) - A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive Read more about it here New Research Shows Search Ads Drive Brand Awareness – Google.
- [Google Research-Evoking Emotion in Online Advertising](https://phillysearchenginemarketing.com/google-research-evoking-emotion-in-online-advertising/) - Consumers of today use multi-screen media to make life easier, simpler and more meaningful. What can brand advertisers do to connect with these new consumers? Google partnered with TNS and Ogilvy to answer this question. Read more about it here: When the Path to Purchase Becomes the Path to Purpose – Google.
- [Goodnight Pandora, Hello iTunes Radio With iOS 8, Apple entices 'Android switchers' - USA Today](https://phillysearchenginemarketing.com/goodnight-pandora-hello-itunes-radio-with-ios-8-apple-entices-android-switchers-usa-today/) - Longtime Apple analyst Tim Bajarin predicted new features such as family sharing will not only appeal to Apple diehards but could persuade some consumers to ditch their Android and Windows phones and make Apple the digital hub of their lives. Siri: The digital personal assistant gets upgraded — it can now be used to access
- [Opportunity Alert: Ad Spend vs. Time Spent with Media](https://phillysearchenginemarketing.com/opportunity-alert-ad-spend-vs-time-spent-with-media/) - According to Meeker, the opportunity is with Internet and Mobile. Reduced opportunity with Print, Radio and TV. Read the entire article here
- [YouTube Is Where The Money Is Going](https://phillysearchenginemarketing.com/youtube-is-where-the-money-is-going/) - 41% of individuals involved with YouTube media buys are planning to increase their spending on the platform this year. Read more about it here: YouTube Draws Agencies’ Interest for Client Campaigns.
- [5 in 6 Online Video Viewers Watched Content on YouTube in April](https://phillysearchenginemarketing.com/5-in-6-online-video-viewers-watched-content-on-youtube-in-april/) - Some 186.1 million Americans watched online content videos last month, according to comScore, and almost 84% of them 155.7 million viewed content on Google Sites, driven primarily by YouTube Read the entire article here 5 in 6 Online Video Viewers Watched Content on YouTube in April.
- [Radio Revenues Flat Again in Q1](https://phillysearchenginemarketing.com/radio-revenues-flat-again-in-q1/) - Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance. Digital and off-air revenues each grew by 16% via Radio Revenues Flat Again in Q1.
- [Matt Cutts Weighs In On Backlinks' Importance - YouTube](https://phillysearchenginemarketing.com/matt-cutts-weighs-in-on-backlinks-importance-youtube/) - Will backlinks lose their importance in ranking? - YouTube.
- [Almost All Digital Media Buyers With Larger Budgets Using Mobile, Video](https://phillysearchenginemarketing.com/almost-all-digital-media-buyers-with-larger-budgets-using-mobile-video/) - More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and outpacing adoption of social (85%). Read the entire article here Almost All Digital Media Buyers With Larger Budgets Using Mobile, Video.
- [YouTube Brand Activity and Media Buying Stats](https://phillysearchenginemarketing.com/youtube-brand-activity-and-media-buying-stats/) - A survey of individuals (almost all employed by agencies) involved in planning or buying of YouTube media over the past year finds that 41% plan to increase their spending. via YouTube Brand Activity and Media Buying Stats.
- [Understanding New Jersey Through Baseball](https://phillysearchenginemarketing.com/understanding-new-jersey-through-baseball/) - To understand New Jersey you have to understand the breakout between North Jersey and South Jersey. This map is the best illustration of of how New Jerseyans think when it comes to baseball. We don't have a team, but we sure love to split when it comes to a fan base. See More Here: A
- [Traditional Radio listening slips in car, at home, at work, at school](https://phillysearchenginemarketing.com/traditional-radio-listening-slips-in-car-at-home-at-work-at-school/) - Traditional Radio listening slips in car, at home, at work, at school. Read the entire article at Radio Listening Gradually Transitions to Digital Platforms.
- [US Online ad revenue surpasses TV In 2013](https://phillysearchenginemarketing.com/us-online-ad-revenue-surpasses-tv-in-2013/) - 2013 - The year it happened. Read the entire article here: US Internet ad revenue surpasses broadcast - Yahoo News.
- [Media Rating Council Lifts the advisery on Viewable Display](https://phillysearchenginemarketing.com/media-rating-council-lifts-the-advisery-on-viewable-display/) - Read more here: Inside AdWords: An important step by the Media Rating Council toward a viewable impression currency.
- [Google Universal Analytics: Out of beta, into primetime](https://phillysearchenginemarketing.com/google-universal-analytics-out-of-beta-into-primetime/) - Read the entire article here: Universal Analytics: Out of beta, into primetime - Analytics Blog.
- [Which Social Sites Refer the Most Engaged Visitors? YouTube Wins.](https://phillysearchenginemarketing.com/which-social-sites-refer-the-most-engaged-visitors-youtube/) - Of Social Sites, YouTube refers easily the most engaged visitors. Google+ is #2 , LinkedIn #3. Facebook #4 read the entire article here Which Social Sites Refer the Most Engaged Visitors?.
- [Bing's 5 Keys to Improving Search Rankings](https://phillysearchenginemarketing.com/bings-5-keys-to-improving-search-rankings/) - Duane Forrester of Bing reviews his 5 Keys to Improving Search Rankings.
- [Google Panda Patent - Algorithm Revealed?](https://phillysearchenginemarketing.com/google-panda-patent-algorithm-revealed/) - Read the entire article here: Google's Panda Granted a Patent on Ranking Search Results.
- [New SEO Title Tag Guidelines ](https://phillysearchenginemarketing.com/new-seo-title-tag-guidelines/) - 55 characters is a reasonable title-length limit under the new design, but keep in mind that your title lengths may vary quite a bit. via New Title Tag Guidelines & Preview Tool - Moz.
- [Multi-Screening in the US: The How and Why](https://phillysearchenginemarketing.com/multi-screening-in-the-us-the-how-and-why/) - 45% of daily smartphone time is spent simultaneously with TV; 37% of daily laptop time is spent with TV; and 55% of daily tablet time is spent simultaneously with TV. The main reasons for stacking, which accounts for 70% of simultaneous screen time, are: To fill time during the ad breaks (43%); To keep up
- [SEO Best Practices: Faceted navigation best (and 5 of the worst) practices](https://phillysearchenginemarketing.com/seo-best-practices-faceted-navigation-best-and-5-of-the-worst-practices/) - Read the entire article here: Official Google Webmaster Central Blog: Faceted navigation best (and 5 of the worst) practices.
- [Comparison of TV, Online Video and Smartphone Video Viewer Profiles](https://phillysearchenginemarketing.com/comparison-of-tv-online-video-and-smartphone-video-viewer-profiles/) - TV viewers skew older than online video viewers, who in turn skew older than smartphone video users. Read the entire article here Comparison of TV, Online Video and Smartphone Video Viewer Profiles.
- [Multi-Device Users Typically Complete Tasks on Larger Screens](https://phillysearchenginemarketing.com/multi-device-users-typically-complete-tasks-on-larger-screens/) - Multi-device users sometimes start one activity on one device but transition to another to finish it; in fact this behavior extends to 40% of the online adults surveyed. Most commonly, the study found, users switch devices in order to finish a task on a larger screen. Read the entire article here Multi-Device Users Typically Complete
- [Dr. Saul Modlin Video Review Website](https://phillysearchenginemarketing.com/saul-modlin-video/) - AVOID SAUL MODLIN AT ALL COSTS IF YOU NEED AN EAR NOSE THROAT DOCTOR! My 75 year old mother was under Dr. Modlin's care for sharp ear pain for months. He treated her for an inner ear infection/fluid in her inner ear. When she could no longer stand the pain, and sharp headaches she checked
- [Saul Modlin Dr Ear Nose Throat Otolaryngologists Garden City NY](https://phillysearchenginemarketing.com/saul-modlin-dr-ear-nose-throat-otolaryngologists-garden-city-ny/) - I am so worried right now about my mother who was treated by Dr. Saul Modlin.
- [87% of American Adults Now Access the Internet](https://phillysearchenginemarketing.com/87-of-american-adults-now-access-the-internet/) - Internet use is practically ubiquitous at this point among 18-29-year-olds 97%, with the vast majority of respondents in the 30-49 93% and 50-64 88% brackets also online. There’s a big drop after that, though: only 57% of Americans aged 65 and up report going online. That hasn’t changed from last year’s study, when 56% were
- [Dr. Saul M. Modlin - Garden City, NY - Ear Nose and Throat ENT - 7 doctor reviews | RateMDs.com](https://phillysearchenginemarketing.com/dr-saul-m-modlin-garden-city-ny-ear-nose-and-throat-ent-7-doctor-reviews-ratemds-com/) - Here's a review of the worst ENT in NY. Ear nose and throat doctor that my mother went to. Dr. Saul M. Modlin - Garden City, NY - Ear Nose and Throat ENT - 7 doctor reviews | RateMDs.com.
- [When America Listens to the Radio](https://phillysearchenginemarketing.com/when-america-listens-to-the-radio/) - During each day-part examined, a majority of listening takes place away from the home. Read the entire article at When America Listens to the Radio.
- [First Wave Of iTunes Radio Advertisers Weigh In - hypebot](https://phillysearchenginemarketing.com/first-wave-of-itunes-radio-advertisers-weigh-in-hypebot/) - Advertisers are weighing in on their initial campaigns on iTunes Radio with a positive response to date, an important early milestone for the new ad-supported web radio service. Read the entire article here: First Wave Of iTunes Radio Advertisers Weigh In - hypebot.
- [Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013](https://phillysearchenginemarketing.com/smartphone-penetration-tops-65-of-the-us-mobile-market-in-q4-2013/) - Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December Q4, according to new figures from comScore, up 2.2% points from 63% on average during Q3 and more than 11% points from the same time frame a year earlier. via Smartphone Penetration Tops 65% of the US Mobile
- [Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated](https://phillysearchenginemarketing.com/almost-1-in-2-marketers-say-seo-and-content-marketing-efforts-highly-integrated/) - SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role as “an umbrella discipline that encompasses many areas, with one of the main ones being SEO.” Read the entire article here Almost 1 in
- [Social Media User Demographic Highlights ](https://phillysearchenginemarketing.com/social-media-user-demographic-highlights/) - The latest social networking survey provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram. Read the entire article here User Demographic Highlights From 5 Major – and Growing – Social Networks.
- [SEO Alert - Yahoo Search Moves to "Keyword - Not Provided"](https://phillysearchenginemarketing.com/seo-alert-yahoo-search-moves-to-keyword-not-provided/) - SEO Alert. Yahoo is now defaulting all their search results over SSL, which is secure search but also means that pesky [not provided] figure will increase. Read the entire article here: Yahoo Search Now Defaults To SSL Search: Not Provided To Increase.
- [Analysis Exchange is helping Non-Profits make data-driven decisions - Analytics Blog](https://phillysearchenginemarketing.com/analysis-exchange-is-helping-non-profits-make-data-driven-decisions-analytics-blog/) - Web Analytics Demystified continues to advance the Analysis Exchange to help anyone, anywhere get “hand’s on” experience conducting analysis with Google Analytics in an effort to support non-profits worldwide. Read the entire article here: How the Analysis Exchange is helping Non-Profits make data-driven decisions - Analytics Blog.
- [New Look Rolling Out in AdWords](https://phillysearchenginemarketing.com/new-look-rolling-out-in-adwords/) - The goal of this redesign is not only to give Google products a consistent look and feel across the web, but also to provide users with a simple and beautiful user experience that helps you get tasks done quickly and efficiently. Read the entire article here: Inside AdWords: New Look and Simpler Navigation Rolling Out
- [Teens’ Online Time Surges, Exceeds 18-49 Demo](https://phillysearchenginemarketing.com/teens-online-time-surges-exceeds-18-49-demo/) - The amount of time teens aged 13-17 are spending online grew by a considerable degree in the space of a year, details GfK in recent survey findings. Read the entire article here Teens’ Online Time Surges, Exceeds 18-49 Demo.
- [Facebook Ad CTR Up in Q4 2013](https://phillysearchenginemarketing.com/facebook-ad-ctr-up-in-q4-2013/) - Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Read the entire Article here: Facebook Ad CTR Up in Q4 2013.
- [3 Surprising Benefits Of Retargeting](https://phillysearchenginemarketing.com/3-surprising-benefits-of-retargeting/) - 1) Heightened Brand Recall 2) Greater Engagement 3) Increased Conversion Read the entire article here: 3 Surprising Benefits Of Retargeting.
- [How Students Use Digital to Choose Schools – Google](https://phillysearchenginemarketing.com/how-students-use-digital-to-choose-schools-google/) - Half of all prospective students use mobile devices to research higher education institutions, according to a study Google did with Nielsen this year. And Google’s internal data also indicates that by 2014, 40 percent of education search queries will happen on mobile devices. We encourage schools to optimize their mobile websites with tailored content and
- [Mobile: Almost 1 in 3 Google Organic Search Visits](https://phillysearchenginemarketing.com/mobile-almost-1-in-3-google-organic-search-visits/) - Smartphones and tablets combined to account for 32% of Google organic search visits during the fourth quarter Read the entire article here Almost 1 in 3 Google Organic Search Visits Estimated to be Mobile in Q4 2013.
- [Clear Channel Cuts Again : Radio Info.com](https://phillysearchenginemarketing.com/clear-channel-cuts-again-radio-info-com/) - Terrible News: Clear Channel Managers Slashing Another 5%. Numerous reliable sources throughout the radio industry are saying Clear Channel Media + Entertainment market managers are under the gun to find another 5% of their budgets they can trim to come into compliance with the corporate dictate. Read the entire article here: RadioInfo - The Music
- [Social Media: Word-of-Mouth The Winner for Millennials](https://phillysearchenginemarketing.com/social-media-word-of-mouth-the-winner-for-millennials/) - Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation. Read the entire article here: Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads.
- [The Bing Perspective: Domain Name Importance in Ranking ](https://phillysearchenginemarketing.com/the-bing-perspective-domain-name-importance-in-ranking/) - Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals. Read the entire article here: Domain Name Importance in Ranking - Webmaster Blog.
- [Top Bing Searches for 2013 - Search Blog](https://phillysearchenginemarketing.com/top-bing-searches-for-2013-search-blog/) - Read the entire article here: Top Bing Searches for 2013 - Search Blog.
- [YouTube Rewind 2013 - YouTube](https://phillysearchenginemarketing.com/youtube-rewind-2013-youtube/) - See the video here: YouTube Rewind 2013 - YouTube.
- [Top Google Searches of 2013](https://phillysearchenginemarketing.com/top-google-searches-of-2013/) - Here’s a full look at our top 10 global trending searches of 2013: Nelson Mandela Paul Walker iPhone 5s Cory Monteith Harlem Shake Boston Marathon Royal Baby Samsung Galaxy s4 PlayStation 4 North Korea Read the entire article here via Official Blog: 2013 in Search: Heroes, tragedies and the Harlem Shake.
- [The Most Popular Bing Homepages for 2013](https://phillysearchenginemarketing.com/the-most-popular-bing-homepages-for-2013/) - The Most Popular Bing Homepages for 2013 Read the entire article here via The Most Popular Bing Homepages for 2013 - Bing Australia blog.
- [Top Paid Search Columns Of 2013](https://phillysearchenginemarketing.com/top-paid-search-columns-of-2013/) - Top Paid Search Columns Of 2013 Read the entire article here via Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013.
- [Most popular Google Webmaster Posts of 2013](https://phillysearchenginemarketing.com/most-popular-google-webmaster-posts-of-2013/) - Read the entire article here: Official Google Webmaster Central Blog: So long, 2013, and thanks for all the fish.
- [Looking Back: New Ad Technologies That Emerged In 2013](https://phillysearchenginemarketing.com/looking-back-new-ad-technologies-that-emerged-in-2013/) - It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe. Read the entire article here: Inside
- [Ads Accounted for 36% of Online Videos Viewed in November](https://phillysearchenginemarketing.com/ads-accounted-for-36-of-online-videos-viewed-in-november/) - Video ad views have been growing at such a rapid pace that they now represent 36% of all video views, a fairly remarkable increase from 20.8% share last year. Read the entire article at Ads Accounted for 36% of Online Videos Viewed in November.
- [Twitter Overtakes Facebook as Teens’ Most Important Social Network](https://phillysearchenginemarketing.com/twitter-overtakes-facebook-as-teens-most-important-social-network-2/) - Twitter now ranks ahead of Facebook as teens’ most important social network, according to the latest semi-annual survey from Piper Jaffray. Read the entire story here: Twitter Overtakes Facebook as Teens’ Most Important Social Network.
- [1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision](https://phillysearchenginemarketing.com/1-in-2-consumers-say-that-youtube-videos-have-influenced-a-purchase-decision/) - YouTube videos have influenced a purchase at least once for 53% of consumers. Read the full article at 1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision.
- [Top Viral Video Ads of the Year-to-Date](https://phillysearchenginemarketing.com/top-viral-video-ads-of-the-year-to-date/) - “Real Beauty Sketches” Dove; 4.24 million shares; “Hump Day” GEICO; 4.03 million; “Baby & Me” Evian; 3.34 million; “Ship My Pants” Kmart; 3.05 million; “Yalin” Cornetto; 2.91 million; “Brotherhood” Budweiser; 2.72 million; “Test Drive” Pepsi Max; 2.69 million; “Telekinetic Coffee Shop Surprise” MCM/Carrie; 2.17 million; “Farmer” [Ram Trucks Chrysler; 1.88 million; and “The Epic Split
- [Alert: Google Says If You're Site Isn't Mobile Ready You'll Pay More For Adwords](https://phillysearchenginemarketing.com/alert-google-says-if-youre-site-isnt-mobile-ready-youll-pay-more-for-adwords/) - Google says, "We're squarely in a multi-screen world and people are using smartphones to search, shop and get things done more often than ever. That means delivering a great experience on mobile devices is increasingly important, since it affects organic visibility, Quality Score, ad position and cost, sales, and customer loyalty." Read the entire article
- [From The Bing Blog: How to Spot Low Quality SEO Providers](https://phillysearchenginemarketing.com/from-the-bing-blog-how-to-spot-low-quality-seo-providers/) - · Pointless statements · Shallow results · Misdirection …and so on… Read the entire article here: How to Spot Low Quality SEO Providers - Webmaster Blog.
- [Video: Creating a SEO strategy with Webmaster Tools!](https://phillysearchenginemarketing.com/video-creating-a-seo-strategy-with-webmaster-tools/) - Read the full article here: Official Google Webmaster Central Blog: Video: Creating a SEO strategy with Webmaster Tools!.
- [Display's Dirty Little Secret. Click Fraud](https://phillysearchenginemarketing.com/displays-dirty-little-secret-click-fraud/) - You really do get what you pay for in digital display. Read the entire article here: Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday.
- [Over 50% Say Celebrity Endorsements Dont Matter](https://phillysearchenginemarketing.com/over-50-say-celebrity-endorsements-dont-matter/) - Read the entire article here: How Influential Are Celebrities?.
- [Opportunity Alert: Digital Marketing Jobs](https://phillysearchenginemarketing.com/opportunity-alert-digital-marketing-jobs/) - Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas. Analytics ranks as the number 1 'need'. Get certified in GAIQ Read the entire article here: Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say.
- [Data Discrepancies between AdWords and Analytics - The Definitive Article](https://phillysearchenginemarketing.com/data-discrepancies-between-adwords-and-analytics-the-definitive-article/) - There are a number of reasons why AdWords and Analytics may report different numbers in terms of clicks and visits: Read the full article here: Data Discrepancies between AdWords and Analytics on websites - Analytics Help.
- [The Thursday Follies](https://phillysearchenginemarketing.com/the-thursday-follies/)
- [5 key findings: "Mobile Device Influence on Purchasing"](https://phillysearchenginemarketing.com/5-key-findings-mobile-device-influence-on-purchasing/) - Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process. Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites. Location proximity
- [Native Ad Formats (Content Marketing) Ranked For Effectiveness](https://phillysearchenginemarketing.com/native-ad-formats-content-marketing-ranked-for-effectiveness/) - When asked which forms of native advertising publishers think are most effective, they pointed to blog posts (58%) and articles (56%) first, with videos (53%) close behind. Interestingly, videos were ranked atop the list by agencies and brands. Read the entire article here: Publishers Rank Native Ad Formats by Perceived Effectiveness.
- [The CNN Paradox - Top Online, Last OnAir](https://phillysearchenginemarketing.com/the-cnn-paradox-top-online-last-onair/) - The cable news network suffered its lowest Monday-Friday primetime average in over a year for the week of Oct. 28 to Nov. 1. Averaging just 385,000 viewers and 95,000 adults 25-54, both key measurements marked CNN's worst showings since the 20-year record lows last August when the network suffered particularly against coverage of the 2012
- [The Impact of Google Enhanced Campaigns - Get Mobile Now](https://phillysearchenginemarketing.com/the-impact-of-google-enhanced-campaigns-get-mobile-now/) - Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. Marin has seen this trend happening over the past three years –the report says the results underscore the need for advertisers to “focus their attention to optimizing
- ["Select" Google's new, better performing campaign type for acquiring customers on Search and Display](https://phillysearchenginemarketing.com/select-googles-new-better-performing-campaign-type-for-acquiring-customers-on-search-and-display/) - Read the article here: Inside AdWords: Select a new, better performing campaign type for acquiring customers on Search and Display.
- [Thanks to Young Hispanic / AA Audience, Radio’s Reach Expands](https://phillysearchenginemarketing.com/thanks-to-young-hispanic-aa-audience-radios-reach-expands/) - Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2 million listeners aged 12 and older on an average weekly basis, an increase of more than half-a-million listeners from the
- [Online Radio Growth Cannibalizing Terrestrial Radio says Edison Research](https://phillysearchenginemarketing.com/online-radio-growth-cannibalizing-terrestrial-radio-says-edison-research/) - Some of online radio’s growth may be cannibalizing AM/FM consumption, according to the latest Edison Research report: among those listening to online radio, 44% say the time they spend listening is replacing AM/FM. Read the article here: Online Radio Consumption Growing.
- [Twitter Overtakes Facebook as Teens’ Most Important Social Network](https://phillysearchenginemarketing.com/twitter-overtakes-facebook-as-teens-most-important-social-network/) - Twitter now ranks ahead of Facebook as teens’ most important social network via Twitter Overtakes Facebook as Teens’ Most Important Social Network.
- [Top Google Product Listing Advertisers](https://phillysearchenginemarketing.com/top-google-product-listing-advertisers/) - RT from my colleague Dr Augustine Fou. If you think your Adwords account is complicated, how about managing 129,000 products like Walmart? Top Google PLA Advertisers in the U.S. » go-Digital Blog on Digital Marketing.
- [Opportunity Alert: Display ads on your own site.](https://phillysearchenginemarketing.com/opportunity-alert-display-ads-on-your-own-site/) - Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. Chart/table from: Consumers More Receptive to Shopping Ads on… Retail Sites.
- [Opportunity Alert: Brands Represent Less Than 2% of the Top Channels on YouTube](https://phillysearchenginemarketing.com/opportunity-alert-brands-represent-less-than-2-of-the-top-channels-on-youtube/) - Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 less than 2% were brands via Brands Said to Represent Less Than 2% of the Top 5,000 Channels on YouTube.
- [Google Universal Analytics](https://phillysearchenginemarketing.com/google-universal-analytics/) - Google's goal is to enable Universal Analytics for all Google Analytics properties. via An Easy Way to Upgrade to Universal Analytics - Analytics Blog.
- [Penguin 2.1 Rolls Out As Website Owners Report Further SERPs Pain](https://phillysearchenginemarketing.com/penguin-2-1-rolls-out-as-website-owners-report-further-serps-pain/) - Google rolled out their latest version of the Google Penguin update (since May 22nd) last Friday and it seems that once again they have turned up the heat on the battle against site owners with questionable backlink profiles as they look to clean up their organic search results. via Penguin 2.1 Rolls Out As Website
- [86% of Brands To Increase Video Ad Spend in 2014. Where’s The Money Coming From?](https://phillysearchenginemarketing.com/86-of-brands-to-increase-video-ad-spend-in-2014-wheres-the-money-coming-from/) - Digital media and marketing professionals are bullish on video ad spending, find Adap.tv and Digiday in their latest semi-annual “State of the Video Industry” report released today. via 86% of Brands To Increase Video Ad Spend in 2014. Where’s The Money Coming From?.
- [After Making Biz Inquiries Online, 72% Believe The First Company To Call Has The Advantage](https://phillysearchenginemarketing.com/after-making-biz-inquiries-online-72-believe-the-first-company-to-call-has-the-advantage/) - When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies. via After Making Biz Inquiries Online, 72% Believe The First Company To Call Has The Advantage.
- [US Tablet Owner Demographics as of September 2013](https://phillysearchenginemarketing.com/us-tablet-owner-demographics-as-of-september-2013/) - 35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project via US Tablet Owner Demographics as of September 2013.
- [Google AdWords For Video Adds Bulk Upload & My Client Center Reporting](https://phillysearchenginemarketing.com/google-adwords-for-video-adds-bulk-upload-my-client-center-reporting/) - Google AdWords For Video Adds Bulk Upload & My Client Center Reporting.
- [More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018](https://phillysearchenginemarketing.com/more-than-1-in-4-global-tv-sets-forecast-to-be-internet-connected-by-2018/) - About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year, according to recent estimates [pdf] released by Digital TV Research. via More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018.
- [Google's Answer: Dealing with 'Not Provided'](https://phillysearchenginemarketing.com/googles-answer-dealing-with-not-provided/) - Here's a Google Analytics blog post on ways to deal with 'Not Provided'. Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data - Analytics Blog.
- [Google's Definitive Guide To Mobile](https://phillysearchenginemarketing.com/googles-definitive-guide-to-mobile/) - The Definitive Guide To Mobile Published By Google: The Mobile Playbook. The Mobile Playbook outlines five questions every business should address when it comes to developing successful mobile strategies: How does mobile change our value proposition? How does mobile impact our digital destinations? Is our organization adapting to mobile? How should our marketing and attribution
- [1st Half 2013: Display Surges; TV Keeps Chugging Along](https://phillysearchenginemarketing.com/1st-half-2013-display-surges-tv-keeps-chugging-along/) - During the first half of 2013, display advertising – though measured in a subset of markets – posted the fastest growth rate, of 26.6%. TV continued to outpace the overall average, with a 4.2% increase in spending, although it was outdoor 5% that rose most rapidly among traditional media. via Global Ad Spend in H1:
- [Global Execs: Digital Transformation “A Matter of Survival”](https://phillysearchenginemarketing.com/global-execs-digital-transformation-a-matter-of-survival/) - 27% of Global Execs: Digital Transformation Already “A Matter of Survival”.
- [Microsoft Also Working On Their Own Ad Tracking Technique](https://phillysearchenginemarketing.com/microsoft-also-working-on-their-own-ad-tracking-technique/) - Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous "cookie," which has become the focus of regulators and privacy advocates. via Microsoft Also Working On Their Own Ad Tracking Technique.
- [Did Hummingbird Eat Link Building?](https://phillysearchenginemarketing.com/did-hummingbird-eat-link-building/) - Did Hummingbird Eat Link Building?.
- [You're no longer Anonymous - Facebook No Longer Lets Users Hide Their Profiles in Search Box | TIME.com](https://phillysearchenginemarketing.com/youre-no-longer-anonymous-facebook-no-longer-lets-users-hide-their-profiles-in-search-box-time-com/) - If you are on social media, you no longer can hide. Facebook No Longer Lets Users Hide Their Profiles in Search Box | TIME.com.
- [A Lesson On Viral Videos - 30 Million Views in 3 Days](https://phillysearchenginemarketing.com/a-lesson-on-viral-videos-30-million-views-in-3-days/) - Telekinetic Coffee Shop Surprise - YouTube.
- [Top 10 TV Websites – September 2013](https://phillysearchenginemarketing.com/top-10-tv-websites-september-2013/) - Top 10 TV Websites – September 2013.
- [Top 10 Broadcast Media Websites – September 2013](https://phillysearchenginemarketing.com/top-10-broadcast-media-websites-september-2013/) - Top 10 Broadcast Media Websites – September 2013.
- [Top 10 Print Media Websites – September 2013](https://phillysearchenginemarketing.com/top-10-print-media-websites-september-2013/) - Top 10 Print Media Websites – September 2013.
- [The Google Hummingbird Is Swarming The Web](https://phillysearchenginemarketing.com/the-google-hummingbird-is-swarming-the-web/) - Bill Slawski wrote this blog on a patent which he beleives is The Google Hummingbird Patent?.
- [Google won the "Bing It On Challenge"](https://phillysearchenginemarketing.com/google-won-the-bing-it-on-challenge/) - So says this article: Bing It On Challenge "Deceptive Advertising".
- [Online Radio Growth And The Button That Will Change it All.](https://phillysearchenginemarketing.com/online-radio-growth-and-the-button-that-will-change-it-all/) - Article and Infographic: Online Radio Consumption Growing.
- [SEO Advice from Google: Making smartphone sites load fast](https://phillysearchenginemarketing.com/seo-advice-from-google-making-smartphone-sites-load-fast/) - SEO advice from Google Official Google Webmaster Central Blog: Making smartphone sites load fast.
- [MediaPost Publications Digital To Account For 24.4% Of Ad Spend Next Year Worldwide 09/25/2013](https://phillysearchenginemarketing.com/mediapost-publications-digital-to-account-for-24-4-of-ad-spend-next-year-worldwide-09252013/) - Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. In 2014, digital ads will account for 24.4% of all global ad dollars spent. via MediaPost Publications Digital To Account For 24.4% Of
- [New research shows that 70% of mobile searchers call a business directly from search results](https://phillysearchenginemarketing.com/new-research-shows-that-70-of-mobile-searchers-call-a-business-directly-from-search-results/) - Driving phone calls should still be a priority for businesses in every industry. via Inside AdWords: New research shows that 70% of mobile searchers call a business directly from search results.
- [SEO Companies Fined By Attorney General of NY](https://phillysearchenginemarketing.com/seo-companies-fined-by-attorney-general-of-ny/) - A.G. Schneiderman Announces Agreement With 19 Companies To Stop Writing Fake Online Reviews And Pay More Than $350,000 In Fines | Eric T. Schneiderman. Yet another reason to go "White Hat".
- [Projections For Ad Spend By Media 2012 vs. 2017](https://phillysearchenginemarketing.com/projections-for-ad-spend-by-media-2012-vs-2017/) - Projections for US Advertising Media Spends 2012-2017
- [Online Video Ad Views Reach New Heights](https://phillysearchenginemarketing.com/online-video-ad-views-reach-new-heights/) - Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August Google remained the top online video ad property in August, delivering roughly 3.2 billion ads. via Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps.
- [SEO Page 1 Position 1 is not enough.  Bing goes Page Zero](https://phillysearchenginemarketing.com/seo-page-1-position-1-is-not-enough-bing-goes-page-zero/) - A new twist. For Bing the SERP is not enough. Page Zero: A Deep Dive - Bing Search Blog.
- [iOS 7 blocks uncertified Lightning cables but there's a way to bypass it](https://phillysearchenginemarketing.com/ios-7-blocks-uncertified-lightning-cables-but-theres-a-way-to-bypass-it/) - iOS 7 blocks uncertified Lightning cables but there's a way to bypass it.
- [What Internet Users Like to Share on Social Media Sites](https://phillysearchenginemarketing.com/what-internet-users-like-to-share-on-social-media-sites/) - Chart/table from: What Internet Users Like to Share on Social Media Sites.
- [The Testimonial Ad Ranks #1](https://phillysearchenginemarketing.com/the-testimonial-ad-ranks-1/) - "Recommendations by people I know" ranks as the #1 most influential form of advertising. Nielsen-Most-Influential-Forms-of-Advertising-Sept2013.png PNG Image, 1000 × 546 pixels.
- [Infographic: The Demographics of “Cell-Mostly” Internet Users](https://phillysearchenginemarketing.com/infographic-the-demographics-of-cell-mostly-internet-users/) - The Demographics of “Cell-Mostly” Internet Users.
- [The End of the Cookie?](https://phillysearchenginemarketing.com/the-end-of-the-cookie/) - Google is introducing technology that could replace the cookie. Google's AdID, an anonymous identifier for advertising, could replace the aging cookie.
- [Official Google Webmaster Central Blog: Better backlink data for site owners](https://phillysearchenginemarketing.com/official-google-webmaster-central-blog-better-backlink-data-for-site-owners/) - Official Google Webmaster Central Blog: Better backlink data for site owners.
- [Google’s Boss and a Princeton Professor Agree: College Is a Dinosaur - Businessweek](https://phillysearchenginemarketing.com/googles-boss-and-a-princeton-professor-agree-college-is-a-dinosaur-businessweek/) - Interesting view on Higher Ed from Eric Schmidt. Google’s Boss and a Princeton Professor Agree: College Is a Dinosaur - Businessweek.
- [Three AdWords Remarketing Features You Must Test Now!](https://phillysearchenginemarketing.com/three-adwords-remarketing-features-you-must-test-now/) - Excellent post from an SEO colleague. Three AdWords Remarketing Features You Must Test Now! | SEER Interactive.
- [Info Chart: US College Student Demographics in 2012](https://phillysearchenginemarketing.com/info-chart-us-college-student-demographics-in-2012/) - If a stereotype exists regarding the typical college student, it’s likely a non-Hispanic white individual in the 18-24 age range. Such individuals accounted for a minority 46.7% of all college enrollments last year. See the info chart and census info here: US College Student Demographics in 2012.
- [Inside AdWords: Measure & Optimize for Offline Sales with AdWords Conversion Import](https://phillysearchenginemarketing.com/inside-adwords-measure-optimize-for-offline-sales-with-adwords-conversion-import/) - Adwords takes a step toward measuring offline sales as conversions: Inside AdWords: Measure & Optimize for Offline Sales with AdWords Conversion Import.
- [Which Sources Are B2B Media Users Leveraging For Buying Decisions?](https://phillysearchenginemarketing.com/which-sources-are-b2b-media-users-leveraging-for-buying-decisions/) - You guessed right, websites - The marketing chart is here: Which Sources Are B2B Media Users Leveraging For Buying Decisions?.
- [SEO Checklist For Startup Websites](https://phillysearchenginemarketing.com/seo-checklist-for-startup-websites/) - If you are starting up a website, this is a must read: SEO Checklist For Startup Websites.
- [The Future of Search = Personalization](https://phillysearchenginemarketing.com/the-future-of-search-personalization/) - This article explores how search results have become more personalized, and how that is affecting SEO. SEO in the Personalization Age - Moz.
- [The Future of User Search Behavior - Video](https://phillysearchenginemarketing.com/the-future-of-user-search-behavior-video/) - In this video Distilled Founder Will Critchlow discusses the future of search, and what marketers will need to think about as they are looking to improve search visibility. The Future of User Behavior - Whiteboard Friday - Moz.
- [The Web Developer's SEO Cheat Sheet 2.0](https://phillysearchenginemarketing.com/the-web-developers-seo-cheat-sheet-2-0/) - Technical SEO Advice for Web Developers. Download the cheat sheet here and check out the article here: The Web Developer's SEO Cheat Sheet 2.0 - Moz.
- [LinkedIn Targeting Students With 'University Pages' | Social Networks | E-Commerce Times](https://phillysearchenginemarketing.com/linkedin-targeting-students-with-university-pages-social-networks-e-commerce-times/) - LinkedIn now targeting students with University Pages LinkedIn Woos the Next Generation With 'University Pages' | Social Networks | E-Commerce Times.
- [Nearly One-fifth of US Display Spending Will Be Automated This Year - eMarketer](https://phillysearchenginemarketing.com/nearly-one-fifth-of-us-display-spending-will-be-automated-this-year-emarketer/) - RTB continues to dominate display buying Nearly One-fifth of US Display Spending Will Be Automated This Year - eMarketer.
- [Increasing Search Visibility: Google Values Authors Part 2](https://phillysearchenginemarketing.com/increasing-search-visibility-google-values-authors-part-2/) - Information for webmasters on improving visibility with authorship. Official Google Webmaster Central Blog: rel=”author” frequently asked advanced questions.
- [Online Marketing Tips for Nonprofits ](https://phillysearchenginemarketing.com/online-marketing-tips-for-nonprofits/) - Helpful Hints for Non Profits from the Moz Blog. Online Marketing Tips for Nonprofits - Moz.
- [Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn't Be Happy About](https://phillysearchenginemarketing.com/spotted-stunning-adwords-policy-violations-that-facebook-google-shouldnt-be-happy-about/) - Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn't Be Happy About.
- [16 Steps to Building a Comprehensive Plan for your Business - Webmaster Blog](https://phillysearchenginemarketing.com/16-steps-to-building-a-comprehensive-plan-for-your-business-webmaster-blog/) - Nice article from Bing 16 Steps to Building a Comprehensive Plan for your Business - Webmaster Blog.
- [Google Analytics Button Optimizer](https://phillysearchenginemarketing.com/google-analytics-button-optimizer/) - Easily A/B Test Your Website's Call-to-Action Using Content Experiments API - Analytics Blog. Testing the new button optimizer testing tool.
- [Clemson home page offers updated look, responsive design « Inside Clemson : Clemson University](https://phillysearchenginemarketing.com/clemson-home-page-offers-updated-look-responsive-design-inside-clemson-clemson-university/) - Clemson home page offers updated look, responsive design « Inside Clemson : Clemson University.
- [Higher Education Digital Marketing Job Board](https://phillysearchenginemarketing.com/higher-education-digital-marketing-job-board/) - Online Marketing Jobs in Higher Education at a new website: Higher Education Recruitment Consortium HERC, HERC Jobs|Find Your Career Here - Job Search.
- [Adwords Money Saver? We're testing new Geo's](https://phillysearchenginemarketing.com/adwords-money-saver-were-testing-new-geos/) - We're going to test this new method of geo targeting and see if it saves money. Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?.
- [Bezos In 2012: "Print Will Be Dead In 20 Years"](https://phillysearchenginemarketing.com/bezos-in-2012-print-will-be-dead-in-20-years/) - “There is one thing I’m certain about: there won’t be printed newspapers in twenty years." via Bezos In 2012: People Won’t Pay For News On The Web, Print Will Be Dead In 20 Years | TechCrunch.
- [Digitial #1, TV #2 in Time Spent With Media](https://phillysearchenginemarketing.com/digitial-1-tv-2-in-time-spent-with-media/) - Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults. via Digital Set to Surpass TV in Time Spent with US Media - eMarketer.
- [Display Planning Tools](https://phillysearchenginemarketing.com/display-planning-tools/) - Google is integrating three of the classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. via All your display planning and targeting needs, all in one place - Inside AdWords.
- [Website Speed Impacts Search Ranking](https://phillysearchenginemarketing.com/website-speed-impacts-search-ranking/) - How Website Speed Actually Impacts Search Ranking - Moz. The "Time to First Byte" result was surprising in a clear correlation was identified between decreasing search rank and increasing time to first byte. Sites that have a lower TTFB respond faster and have higher search result rankings than slower sites with a higher TTFB. Of
- [5 Critical SEO Mistakes Leaders Must Avoid](https://phillysearchenginemarketing.com/5-critical-seo-mistakes-leaders-must-avoid/) - An excellent article detailing common SEO mistakes: SEO Take-Aways: Invest in analytics. Plan for tomorrow after knowing exactly where you stand today. Build actionable dashboards in your analytics tool. Keep only business-critical information that you can act upon. How well are you performing? How successful are you in reaching economic and strategic goals? Focus on
- [Google Powers Starbucks Wifi](https://phillysearchenginemarketing.com/google-powers-starbucks-wifi/) - Official Blog: Starbucks’ WiFi goes Google. Another reason to get another cup of coffee!
- [Google Updates Links Schemes Webmaster Page](https://phillysearchenginemarketing.com/google-updates-links-schemes-webmaster-page/) - via Link schemes - Webmaster Tools Help. The following are examples of link schemes which can negatively impact a site's ranking in search results: Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in
- [The Bing Blog - 27 Things That Help and Hurt SEO](https://phillysearchenginemarketing.com/the-bing-blog-27-things-that-help-and-hurt-seo/) - via 27 Things That Help and Hurt SEO - Webmaster Blog. What to pay attention to: Title tags Meta Descriptions Clean URLs Images and Alt descriptions (also called alt tags) H1 tags Rel=Canonical Robots.txt Sitemaps Social sharing options Unique content Depth of content Matching content type to visitor expectations (text, images, video, etc.) Usability Page
- [Quality Score - A Little More Transparency](https://phillysearchenginemarketing.com/quality-score-a-little-more-transparency/) - Improving AdWords Quality Score Reporting - Inside AdWords. Good to have more Quality Score reports. It would be even better to know the QS algorythm. We think it is closely tied to bounce rate and ctr more than anything. What are your thoughts?
- [TV Reinvented. Chromecast by Google](https://phillysearchenginemarketing.com/tv-reinvented-chromecast-by-google/) - Official Blog: From TVs to tablets: Everything you love, across all your screens. Chromecast. Google Reinvents TV
- [Opportunity Alert: 51% of agencies say Google+ has no impact on search campaigns: report | Econsultancy](https://phillysearchenginemarketing.com/opportunity-alert-51-of-agencies-say-google-has-no-impact-on-search-campaigns-report-econsultancy/) - Most agencies don't get it. Creating an opportunity for adopters. 51% of agencies say Google+ has no impact on search campaigns: report | Econsultancy.
- [Bid Adjustment Reporting in Google Analytics - Analytics Blog](https://phillysearchenginemarketing.com/bid-adjustment-reporting-in-google-analytics-analytics-blog/) - Bid Adjustment Reporting in Google Analytics - Analytics Blog. Continued benefits of linking Analytics to Adwords
- [Adwords Quality Score - Googler Speaks Out](https://phillysearchenginemarketing.com/adwords-quality-score-googler-speaks-out/) - Uncovering Quality Score - AdWords Community. Here's a thread from the Adwords community discussing Quality Score. A Googler chimes in with some advice: You won’t automatically get a high quality score from keyword stuffing. Some things to keep in mind are the following: is the content of your ad prominent on your site and not
- [Enhanced Campaigns for Everyone](https://phillysearchenginemarketing.com/enhanced-campaigns-for-everyone/) - Stepping into the future together - Inside AdWords. Google is automatically converting all Adwords campaigns to enhanced. Check your bids.
- [SEO For Mobile. Building A Visible Site.](https://phillysearchenginemarketing.com/seo-for-mobile-building-a-visible-site/) - The SEO's Guide to Building a Great Mobile Site - Moz. Excellent article discussing the benefits of responsive vs. specific to mobile site.
- [Google Issues A Black Hat SEO Warning](https://phillysearchenginemarketing.com/google-issues-a-black-hat-seo-warning/) - Official Google Webmaster Central Blog: A reminder about manipulative or deceptive behavior.
- [New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords](https://phillysearchenginemarketing.com/new-research-shows-that-88-of-ad-clicks-from-mobile-search-are-incremental-to-organic-clicks-inside-adwords/) - People are searching all the time, across devices. Therefore, it’s more important than ever before to make sure that your message is where people are looking. via New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords.
- [An Alternative View on Link Building](https://phillysearchenginemarketing.com/an-alternative-view-on-link-building/) - This article stresses context and quality over quantity. Excellent Read. 7 Reasons to Remove "Link Building" from Our Vocabulary - Moz.
- [2013 Search Engine Ranking Factors ](https://phillysearchenginemarketing.com/2013-search-engine-ranking-factors/) - Links are still believed to be the most important part of the algorithm approximately 40%. Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor. SEOs do not think social factors are important in the 2013 algorithm only 7%, in contrast to the
- [Google Sponsors A Virtual Summer Camp For Kids](https://phillysearchenginemarketing.com/google-sponsors-a-virtual-summer-camp-for-kids/) - Official Blog: Supercharge your summer at Maker Camp. "Maker Camp might not be surrounded by trees or near a lake, but it has many of the wonderful features of camping. For instance, you can think of your computer as the campfire that we gather around, and with more than a million campers, our virtual campfire
- [Bounce Rate vs. The Long Click](https://phillysearchenginemarketing.com/bounce-rate-vs-the-long-click/) - This article successfully describes why 'Bounce Rate' is much abused and much maligned. The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. via Why You Need To Understand Google's Obsession
- [Google Ranking Factor #1 - Satisfaction](https://phillysearchenginemarketing.com/google-ranking-factor-1-satisfaction/) - How Google measures and predicts satisfaction. Here's an article that explains how it's done. via SEO Ranking Factor #1 is Satisfaction - Moz.
- [New AdWords Integration Platform - Analytics Blog](https://phillysearchenginemarketing.com/new-adwords-integration-platform-analytics-blog/) - New AdWords Integration Platform - Analytics Blog.
- [Celebrity Tweets For Money](https://phillysearchenginemarketing.com/celebrity-tweets-for-money/) - Twitter — once a forum for celebrities to express their real feelings — is increasingly becoming a business via Stop taking us for twits: How shameless stars are plugging brands on Twitter - without admitting they're being paid thousands to do it | Mail Online.
- [Measure What Matters—A Better Approach to Social Attribution - Analytics Blog](https://phillysearchenginemarketing.com/measure-what-matters-a-better-approach-to-social-attribution-analytics-blog/) - New information from Google Analytics regarding the measurement of Social Media Measure What Matters—A Better Approach to Social Attribution - Analytics Blog.
- [Wordpress Users Read This - Wordpress Security](https://phillysearchenginemarketing.com/wordpress-users-read-this-wordpress-security/) - SEOmoz once again puts out some great info on practicing safe computing with your wordpress installation. The Definitive Guide to WordPress Security - Moz.
- [Google Webmaster Tools Updates Navigation](https://phillysearchenginemarketing.com/google-webmaster-tools-updates-navigation/) - Webmaster Tools Nav is now organized in groups that match the stages of search Official Google Webmaster Central Blog: Easier navigation without GPS.
- [Infographic.  27 Surprising Facts On Social Media Online Growth](https://phillysearchenginemarketing.com/infographic-27-surprising-facts-on-social-media-online-growth/) - It is expected, by 2017, online ad spending will equal TV ad spending in the U.S. In 2012, online ad spending overtook all print media spending combined. 27 surprising facts and charts on social media ad spending.
- [Video: The Evolution of Search](https://phillysearchenginemarketing.com/video-the-evolution-of-search/) - Here is a fantastic video produced by SEOmoz on the evolution of search. Danny Sullivan shows that SEO can be crazy, entertaining and informative all at once. The Evolution of Search
- [A Digital Perspective From A Radio Manager](https://phillysearchenginemarketing.com/a-digital-perspective-from-a-radio-manager/) - Walter Sabo is one of Radio's elite executives with a resume a mile long. There was a time when Mr. Sabo was at the center of the industry, running the most prestigious radio stations in the US. He recently shared a post about hiring "Digital Sellers" for his radio colleagues. Five Secrets to Hiring Excellent
- [Infographic: The Digital College Experience](https://phillysearchenginemarketing.com/infographic-the-digital-college-experience/) - New from Google this infographic on today's student. Notice that performing online searches and watching online videos are the most popular ways to supplement learning.
- [InfoGraphic.  Top Ten Google Ranking Factors From Search Metrics](https://phillysearchenginemarketing.com/infographic-top-ten-google-ranking-factors-from-search-metrics/) - Top 10 Ranking Factors Search Metrics.
- [InfoGraphic.  Top Ten Google Ranking Factors From Netmark](https://phillysearchenginemarketing.com/infographic-top-ten-google-ranking-factors-from-netmark/) - Top 10 Ranking Factors Infographic From Netmark .
- [Fireworks: Matt Cutts Tweets Google Algorithm Update is Coming](https://phillysearchenginemarketing.com/fireworks-matt-cutts-tweets-google-algorithm-update-is-coming/) - Just in time for the 4th of July! Google Confirm New Update Ready – Will Take Until After 4th July To Complete.
- [Google Posted a Webinar for Analytics Linking To Adwords](https://phillysearchenginemarketing.com/google-posted-a-webinar-for-analytics-linking-to-adwords/) - Webinar Video: Combined Power of AdWords and Analytics - Analytics Blog.
- [Infographic Organic Search Continues to be the Primary Way Adults Find Websites](https://phillysearchenginemarketing.com/infographic-organic-search-continues-to-be-the-primary-way-adults-find-websites/) - Chart/table from: Organic Search Continues to be the Primary Way Adults Find Websites.
- [Analytics - Adwords Linking Made Easy](https://phillysearchenginemarketing.com/analytics-adwords-linking-made-easy/) - By linking AdWords and Analytics accounts together, these rich insights from Analytics can flow into AdWords. Improving Analytics & AdWords Account Linking - Inside AdWords.
- [Remembering Radio](https://phillysearchenginemarketing.com/remembering-radio/) - Insiders believe that there’s no revolution in terrestrial radio because the owners know it’s headed into the dumper. They’re just milking it for all they can before it falls off a cliff. So if you’re waiting for format innovation and fewer commercials … you’ll be waiting forever. via Radio biz: market share receded dramatically, music
- [Using Google Analytics to Discover High Value Student Prospects](https://phillysearchenginemarketing.com/using-google-analytics-to-discover-high-value-student-prospects/) - Excellent case study on the use of Google Analytics Goal Setting to discover high value prospective students. How Rasmussen College Uses Analytics To Better Understand Prospective Students - Analytics Blog.
- [Celebrate the First Day of Summer](https://phillysearchenginemarketing.com/celebrate-the-first-day-of-summer-2/) - We celebrate the first day of summer as we look out our office window. Happy Summer and Happy Friday to all.
- [Attribution with Google Analytics](https://phillysearchenginemarketing.com/attribution-with-google-analytics/) - Google Analytics rolls out the Attribution Model Comparison Tool Full Credit Measurement: Attribution with Google Analytics - Analytics Blog.
- [Using the Web for Business](https://phillysearchenginemarketing.com/using-the-web-for-business/) - We see this first hand. Our business has grown exponentially since starting in 2009. An online presence is a must for small business. Official Blog: America’s businesses are growing. The web is helping..
- [Analytics Tracking Display Impressions That Lead To Conversion](https://phillysearchenginemarketing.com/analytics-tracking-display-impressions-that-lead-to-conversion/) - Now in Beta. Google Analytics is tracking display and video impressions that lead to a conversion. See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords.
- [Adwords Sitelinks Get A Facelift](https://phillysearchenginemarketing.com/adwords-sitelinks-get-a-facelift/) - The folks at Adwords continue to roll out 'enhancements' to the enhanced campaigns. Now the sitelinks have description control. Give your sitelinks additional detail in enhanced campaigns - Inside AdWords.
- [Google Update Today](https://phillysearchenginemarketing.com/google-update-today/) - This just in from SEO Roundtable. Keep your cool. SEO is like investing in stocks. Go for the long term. Webmasters Buzzing Update Possible Google Update.
- [Rich Snippets and Structured Data](https://phillysearchenginemarketing.com/rich-snippets-and-structured-data/) - We're doing a fair amount of experimenting with the new tools available on Rich Snippets. So far the 'Author' markup is proving to be very valuable in improving rank and CTR. Getting started with structured data - Inside Search.
- [Remove content from Google](https://phillysearchenginemarketing.com/remove-content-from-google/) - You have to own it to remove it. Google Simplifies Content Removals From Search Results.
- [Infographic - How Google's Algorithm Evolved Over The Years](https://phillysearchenginemarketing.com/infographic-how-googles-algorithm-evolved-over-the-years/) - Nice infographic by SEO Book to illustrate how hard the SEO discipline is. Google's Collateral Damage: SEO Cat & Mouse Game.
- [Google Analytics Administration Changes](https://phillysearchenginemarketing.com/google-analytics-administration-changes/) - Google has made a number of enhancements to the Google Analytics interface. Time to learn where the new buttons are. Streamlining Google Analytics Administration Experience - Analytics Blog.
- [Google Values Authors](https://phillysearchenginemarketing.com/google-values-authors/) - We follow the patent blog written by Bill Slawski. Here's what he's saying today. Content associated with a real identity is often of higher quality than content published anonymously. Google Patents on Author Signature Values and Authority Scores.
- [Enhanced campaigns: What happens on July 22, 2013 - Inside AdWords](https://phillysearchenginemarketing.com/enhanced-campaigns-what-happens-on-july-22-2013-inside-adwords/) - Time to upgrade your Adwords Campaigns Enhanced campaigns: What happens on July 22, 2013 - Inside AdWords.
- [Updated messages for manual webspam actions - YouTube](https://phillysearchenginemarketing.com/updated-messages-for-manual-webspam-actions-youtube/) - Matt Cutts is talking about manual webspam actions Updated messages for manual webspam actions - YouTube.
- [SMX Advanced: Microsoft's Gurdeep Singh Pall Talks About Voice Search, Entities & More](https://phillysearchenginemarketing.com/smx-advanced-microsofts-gurdeep-singh-pall-talks-about-voice-search-entities-more/) - Voice search on its way: SMX Advanced: Microsoft's Gurdeep Singh Pall Talks About Voice Search, Entities & More.

## Pages

- [Home page](https://phillysearchenginemarketing.com/) - Higher Education Online Marketing Improve enrollment applications, conversion and yield. SEO, social media, pay per click, banner display, and video featuring your degree programs. LEARN MORE Free Listing Scan Powered By Yext Scan the web for your business with our Free Listings Scanner Powered By Yext. Learn where your business needs updating. FREE SCAN Google
- [Yext Certified Partner](https://phillysearchenginemarketing.com/yext-certified-partner/) - Yext Certified Partner ServicesAs a Yext Certified Partner featured in the Yext Partner Showcase, Philly Search Engine Marketing has preferred pricing, customer service and proven experience to fix incorrect business listings that cost your business sales. We'll transform your local search and online review process with the best digital knowledge management solution on the market.
- [Inner page: About Master](https://phillysearchenginemarketing.com/about-2/) - A full service digital marketing agency, and a Google Certified PartnerLocated in Philadelphia, Serving The World. Our company's approach is simple. We take time to understand your business. We design a plan to meet your budget. Then we test it, track it, and perfect it. Locally owned and operated in Philadelphia.Real, honest, hard working people. In order
- [Request a free SEO analysis](https://phillysearchenginemarketing.com/request-a-free-seo-analysis/) - Schedule a consultation with a Google Certified ExpertWe'll do a review of your project and provide free tips on how you can improve today. Got questions? We can review your Site, Google Analytics, SEO, Social Media, PPC Advertising, Display or Online Video. Let's chat.
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- [About](https://phillysearchenginemarketing.com/about-3/) - A full service digital marketing agency, and a Google Certified PartnerLocated in Philadelphia, Serving The World. Our company's approach is simple. We take time to understand your business. We design a plan to meet your budget. Then we test it, track it, and perfect it. Locally owned and operated in Philadelphia. Real, honest, hard working people. In
- [Search Engine Optimization for Higher Education](https://phillysearchenginemarketing.com/higher-education-online-marketing/) - Higher Education Colleges and Universities Online Marketing and Advertising Company. Expert SEO, PPC Management, Display Retargeting. Get a Free Online Consultation.
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- [About Gary Steel](https://phillysearchenginemarketing.com/about-gary-steel/) - Gary Steel, Foundergary@PhillySearchEngineMarketing.com http://www.linkedin.com/in/garysteelGary Steel is a dynamic online marketing strategist and search engine marketing specialist with more than 15 years of success in shaping, launching, and managing promotional strategies that propel powerhouse brands to the forefront of their markets.He leverages his knowledge of online strategy, traditional media, and entrepreneurial spirit to develop sales and
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- [Chapter 1](https://phillysearchenginemarketing.com/live-composer-tutorials/chapter-1/)
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- [Inner page: Services](https://phillysearchenginemarketing.com/services/) - Full Service Digital Creative AgencyWe are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helped many of our clients to interact and engage with their customers the new better way. Social Media MarketingCustomers are interacting with brands through social media. If implemented correctly, SMM can bring remarkable success to
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## Partners

- [Google Certified Partner Company](https://phillysearchenginemarketing.com/partner-view/google-certified-partner-company/) - Philly Search Engine Marketing is a Google Certified Partner Company. Look for the badge. The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices. Get back to running your business. You know your business—Google Partners know the web. Let a certified expert
- [Yext](https://phillysearchenginemarketing.com/partner-view/yext/) - Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services, including Apple Maps, Microsoft Bing, Facebook, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost
- [Lungfish](https://phillysearchenginemarketing.com/partner-view/lungfish/) - Lungfish Communications straddles the evolutionary line between traditional and digital marketing. They provide marketing consulting with a balance of good old fashioned strategy, positioning and branding with the latest search, SEO and e-commerce marketing, for startups and small- to mid-sized companies who want both their online and offline businesses to thrive.
- [Acquisio](https://phillysearchenginemarketing.com/partner-view/acquisio/) - Acquisio is a high-powered performance media solution that enables digital marketers to optimize their search campaigns and report on all PPC initiatives including social, mobile, and display, all in one easy-to-use dashboard. Acquisio’s automated system does 90% of the work for its users, ensuring more of their time is free for analyzing data and improving

## Projects

- [Opertray Division](https://phillysearchenginemarketing.com/project-view/opertray-division/) - This website achieves Google rankings in 04 months: Ranks #1- #3 for keyword "Opertray Division".
- [Tremely Designs](https://phillysearchenginemarketing.com/project-view/tremely-designs/) - This site applies a smart SEO strategy to acquire online clients via long-tail search terms that target visitors with specific design needs.
- [Plainst Tech](https://phillysearchenginemarketing.com/project-view/plainst-technologies/) - Currently, 65% total site traffic and most of online leads of the law firm comes from Google organic search.
- [Maindex Solutions](https://phillysearchenginemarketing.com/project-view/maindex-solutions/) - 55% of sales come from organic search. Search traffic is the biggest revenue source for the company.
- [Existernal ltd.](https://phillysearchenginemarketing.com/project-view/existernal/) - Paid Search work continues to contribute to our online commercial success. Raising the online visibility and brand recognition.
- [Coderama](https://phillysearchenginemarketing.com/project-view/coderama/) - First Page Of Google in three months. 60% of total traffic comes from organic search and appears on 1st page result for hundreds of code-related search terms.

## Staff

- [Gary Steel](https://phillysearchenginemarketing.com/staff-view/gary-steel/) - Gary Steel is a dynamic online marketing strategist and search engine marketing specialist.

## Templates

- [404 Page Not Found](https://phillysearchenginemarketing.com/dslc_templates/404-page-not-found/)
- [General Archive Page Template](https://phillysearchenginemarketing.com/dslc_templates/general-archive-page-template/)
- [Search Results Listing Template](https://phillysearchenginemarketing.com/dslc_templates/search-results-listing-template/)
- [Archive Listing Template](https://phillysearchenginemarketing.com/dslc_templates/archive-listing-template/)
- [Thanks for Signing Up!](https://phillysearchenginemarketing.com/dslc_templates/thanks-for-signing-up/)
- [Search Results](https://phillysearchenginemarketing.com/dslc_templates/search-results/)
- [Nothing Found](https://phillysearchenginemarketing.com/dslc_templates/nothing-found/)
- [Staff post — basic](https://phillysearchenginemarketing.com/dslc_templates/partner-post-basic-3/)
- [Partner post — basic](https://phillysearchenginemarketing.com/dslc_templates/partner-post-basic/)
- [Blog post — basic](https://phillysearchenginemarketing.com/dslc_templates/blog-post-basic/)
- [Download post — basic](https://phillysearchenginemarketing.com/dslc_templates/download-post-basic/)
- [Gallery Template](https://phillysearchenginemarketing.com/dslc_templates/gallery-template/)

## Categories

- [Uncategorized](https://phillysearchenginemarketing.com/category/uncategorized/)
- [Google Algorithm](https://phillysearchenginemarketing.com/category/google-algorithm/)
- [Voice Search](https://phillysearchenginemarketing.com/category/voice-search/)
- [Webmaster Tools](https://phillysearchenginemarketing.com/category/webmaster-tools/)
- [Matt Cutts Videos](https://phillysearchenginemarketing.com/category/matt-cutts-videos/)
- [Adwords](https://phillysearchenginemarketing.com/category/adwords/)
- [Google Analytics](https://phillysearchenginemarketing.com/category/google-analytics/)
- [Infographics](https://phillysearchenginemarketing.com/category/infographics/)
- [SEO](https://phillysearchenginemarketing.com/category/seo/)
- [Display Advertising](https://phillysearchenginemarketing.com/category/display-advertising/)
- [Online Business](https://phillysearchenginemarketing.com/category/online-business/)
- [Traditional Media](https://phillysearchenginemarketing.com/category/traditional-media/)
- [Higher Education](https://phillysearchenginemarketing.com/category/higher-education/)
- [Google Research](https://phillysearchenginemarketing.com/category/google-research/)
- [Google Search](https://phillysearchenginemarketing.com/category/google-search/)
- [Video](https://phillysearchenginemarketing.com/category/video/)
- [Online Security](https://phillysearchenginemarketing.com/category/online-security/)
- [Innovation](https://phillysearchenginemarketing.com/category/innovation/)
- [Mobile](https://phillysearchenginemarketing.com/category/mobile/)
- [Design](https://phillysearchenginemarketing.com/category/design/)
- [Google Plus](https://phillysearchenginemarketing.com/category/google-plus/)
- [Social Media](https://phillysearchenginemarketing.com/category/social-media/)
- [Bing](https://phillysearchenginemarketing.com/category/bing/)
- [Google Wifi](https://phillysearchenginemarketing.com/category/google-wifi/)
- [Online Research](https://phillysearchenginemarketing.com/category/online-research/)
- [A/B Testing](https://phillysearchenginemarketing.com/category/ab-testing/)
- [Retargeting](https://phillysearchenginemarketing.com/category/retargeting/)
- [Remarketing](https://phillysearchenginemarketing.com/category/remarketing/)
- [Pay Per Click Advertising](https://phillysearchenginemarketing.com/category/pay-per-click-advertising/)
- [Ad Creative](https://phillysearchenginemarketing.com/category/ad-creative/)
- [Viral Video](https://phillysearchenginemarketing.com/category/viral-video/)
- [Facebook](https://phillysearchenginemarketing.com/category/facebook/)
- [Twitter](https://phillysearchenginemarketing.com/category/twitter/)
- [Instagram](https://phillysearchenginemarketing.com/category/instagram/)
- [Tumblr](https://phillysearchenginemarketing.com/category/tumblr/)
- [Content Marketing](https://phillysearchenginemarketing.com/category/content-marketing/)
- [Thursday Follies](https://phillysearchenginemarketing.com/category/thursday-follies/)
- [YouTube](https://phillysearchenginemarketing.com/category/youtube/)
- [Yahoo](https://phillysearchenginemarketing.com/category/yahoo/)
- [Streaming Audio](https://phillysearchenginemarketing.com/category/streaming-audio/)
- [Multi-Screen Attribution](https://phillysearchenginemarketing.com/category/multi-screen-attribution/)
- [Psychographics](https://phillysearchenginemarketing.com/category/psychographics/)
- [Big Data](https://phillysearchenginemarketing.com/category/big-data/)
- [Wearables](https://phillysearchenginemarketing.com/category/wearables/)
- [Virtual Reality](https://phillysearchenginemarketing.com/category/virtual-reality/)
- [LinkedIn](https://phillysearchenginemarketing.com/category/linkedin/)
- [Tablets](https://phillysearchenginemarketing.com/category/tablets/)
- [Sales](https://phillysearchenginemarketing.com/category/sales/)
- [Newspapers](https://phillysearchenginemarketing.com/category/newspapers/)
- [African American Marketing](https://phillysearchenginemarketing.com/category/african-american-marketing/)
- [Hispanic Market](https://phillysearchenginemarketing.com/category/hispanic-market/)
- [Women](https://phillysearchenginemarketing.com/category/women/)
- [Tag Manager](https://phillysearchenginemarketing.com/category/tag-manager/)
- [Advanced SEO Techniques](https://phillysearchenginemarketing.com/category/advanced-seo-techniques/)
- [Brand development](https://phillysearchenginemarketing.com/category/brand-development/)
- [Online marketing](https://phillysearchenginemarketing.com/category/online-marketing/)
- [Gmail](https://phillysearchenginemarketing.com/category/gmail/)
- [Television](https://phillysearchenginemarketing.com/category/television/)
- [Landing Page Optimization](https://phillysearchenginemarketing.com/category/landing-page-optimization/)
- [Email Marketing](https://phillysearchenginemarketing.com/category/email-marketing/)
- [Apple](https://phillysearchenginemarketing.com/category/apple/)
- [Viral Content](https://phillysearchenginemarketing.com/category/viral-content/)
- [E Commerce](https://phillysearchenginemarketing.com/category/e-commerce/)
- [Ad Fraud](https://phillysearchenginemarketing.com/category/ad-fraud/)
- [Higher Education Digital Marketing](https://phillysearchenginemarketing.com/category/higher-education-digital-marketing/)
- [Internet of Things](https://phillysearchenginemarketing.com/category/internet-of-things/)
- [Online Education](https://phillysearchenginemarketing.com/category/online-education/)
- [Google Display](https://phillysearchenginemarketing.com/category/google-display/)
- [Android](https://phillysearchenginemarketing.com/category/android/)
- [Google News](https://phillysearchenginemarketing.com/category/google-news/)
- [Google Business](https://phillysearchenginemarketing.com/category/google-business/)
- [Dark Web](https://phillysearchenginemarketing.com/category/dark-web/)
- [HTML5](https://phillysearchenginemarketing.com/category/html5/)
- [Blogging](https://phillysearchenginemarketing.com/category/blogging/)
- [B2B](https://phillysearchenginemarketing.com/category/b2b/)
- [Online Reputation](https://phillysearchenginemarketing.com/category/online-reputation/)
- [Ad Blocking](https://phillysearchenginemarketing.com/category/ad-blocking/)
- [Wordpress](https://phillysearchenginemarketing.com/category/wordpress/)
- [Jetpack](https://phillysearchenginemarketing.com/category/jetpack/)
- [Publicize](https://phillysearchenginemarketing.com/category/publicize/)
- [Google Search Console](https://phillysearchenginemarketing.com/category/google-search-console/)
- [Local SEO](https://phillysearchenginemarketing.com/category/local-seo/)
- [Yext](https://phillysearchenginemarketing.com/category/yext/)
- [Comscore Reports](https://phillysearchenginemarketing.com/category/comscore-reports/)
- [Amazon](https://phillysearchenginemarketing.com/category/amazon/)
- [Reviews and News From Around The Web](https://phillysearchenginemarketing.com/category/reviews-and-news-from-around-the-web/)
- [Brand Management](https://phillysearchenginemarketing.com/category/brand-management/)
- [Geolocation](https://phillysearchenginemarketing.com/category/geolocation/)

## Tags

- [Online Business](https://phillysearchenginemarketing.com/tag/online-business/)

## Downloads Categories

- [E-book](https://phillysearchenginemarketing.com/dslc_downloads_cat/e-book/)
- [SEO](https://phillysearchenginemarketing.com/dslc_downloads_cat/seo/)

## Downloads Tags

- [Practical Advice](https://phillysearchenginemarketing.com/dslc_downloads_tag/practical-advice/)
- [Strategy](https://phillysearchenginemarketing.com/dslc_downloads_tag/strategy/)
- [SEO](https://phillysearchenginemarketing.com/dslc_downloads_tag/seo/)

## Partners Categories

- [Partner](https://phillysearchenginemarketing.com/dslc_partners_cats/partner/)

## Projects Categories

- [B2B Services](https://phillysearchenginemarketing.com/dslc_projects_cats/b2b-services/)
- [Ecommerce](https://phillysearchenginemarketing.com/dslc_projects_cats/ecommerce/)
- [SMM](https://phillysearchenginemarketing.com/dslc_projects_cats/smm/)
- [Technology](https://phillysearchenginemarketing.com/dslc_projects_cats/technology/)
- [Featured](https://phillysearchenginemarketing.com/dslc_projects_cats/featured/)
- [SEO](https://phillysearchenginemarketing.com/dslc_projects_cats/seo/)

## Staff Categories

- [Flat avatars](https://phillysearchenginemarketing.com/dslc_staff_cats/flat-avatars/)