Watch Amazon – The Next Player In Search Advertising

Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products and headline search both use keyword targeting, while product-display ads are targeted more by types of categories used for competitive placements.

Read the entire article here: Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search – Adweek