A fully optimized site from an SEO point of view increases it's ability to garner higher quality scores for purchased keywords. And higher quality scores means lower cost per clicks. That saves you money.
Site Analysis. An overall analysis is first done on your site, to first assess what is needed. Based on this analysis your customized proposal is adjusted to include the necessary work to be done.
Keyword Research. One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to your site and unique to your business are found. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
Competitive Analysis. We study the sites of your competitors who have high search engine rankings and find out the keywords for which they are ranked. We analyze your current meta tags and recreate them based on the researched keywords.
SEO Copywriting. SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer.
Creation of Tags and Meta Data. Meta data and tags are strategically placed so that the search engine crawlers are able to index the information more accurately. These include: title tag, meta description tag, meta keywords tag, and appropriate use of h1, h2, and h3 tags
Site Map Creation (sitemap.xml). The creation of a site map page enables Search Engine spiders better crawling of your site.
Robots.txt Creation. The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.
Link Popularity Building. Link Popularity refers to the number of links pointing to your site, from other sites on the web. We adhere to strict, ethical inbound linking services.
Web Site Load time. Some sites won't perform well if they are slow loading. We will check your site's load times and make the necessary changes to the html where necessary.
Search Engine and Submissions. Your site is submitted by hand to all the major search engines, directories and some specialized directories.
Browser Compatibility and Resolution Checking. People view sites in different browsers and at different resolutions. We make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary.