Looking Back: New Ad Technologies That Emerged In 2013

It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe.

Read the entire article here: Inside AdWords: Redefining “Advertising”: How 2013 Transformed Digital Marketing.