The surprising state of digital ad spending in 5 charts

Desktop spending is slowing down (and the desktop banner is in trouble)

Magna Global expects non-mobile advertising to grow just 9 percent this year, with non-mobile desktop display spending actually shrinking by 1 percent. This is in line with what we’ve been hearing for a while now. Buyers are increasingly uncertain of the efficacy of the desktop banner ad, and are adjusting their budgets downward accordingly.

Read the entire article here The surprising state of digital ad spending in 5 charts | Digiday.