Personalization Wins Over Big Data

When marketers were asked to choose which of 5 areas they felt will be most important to their company’s marketing moving forward, a plurality 33% of respondents chose personalization, significantly outpacing big data 22%, social 21%, real-time 14% and, surprisingly, mobile 11%.

Read the entire article here Personalization Tops Big Data, Social As US Marketers’ Most Important Future Area.