Alert: Google Says If You’re Site Isn’t Mobile Ready You’ll Pay More For Adwords

Google says, “We’re squarely in a multi-screen world and people are using smartphones to search, shop and get things done more often than ever. That means delivering a great experience on mobile devices is increasingly important, since it affects organic visibility, Quality Score, ad position and cost, sales, and customer loyalty.”

Read the entire article here: Inside AdWords: The increasing importance of a mobile-optimized experience.