Author Archives: Gary Steel

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What Types of Brand Videos Do Consumers Want to Watch?

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August 6, 2014

Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10…

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Mobile online use incremental to PC says Comscore.

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July 29, 2014

Comscore says mobile ad dollars will be incremental to existing display ad revenue and will pull from other media – most likely print…

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Google blurs the lines between organic/paid

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July 29, 2014

Google adds dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more…

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The new “Drive Time” for App Usage is Noon-5PM

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July 29, 2014

Strategies for placing ads online: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight,…

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