Author Archives: Gary Steel

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Google Research – PPC Drives Branding

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June 25, 2014

A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results…

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Google Research-Evoking Emotion in Online Advertising

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June 25, 2014

Consumers of today use multi-screen media to make life easier, simpler and more meaningful. What can brand advertisers do to connect with these…

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Goodnight Pandora, Hello iTunes Radio With iOS 8, Apple entices ‘Android switchers’ – USA Today

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June 2, 2014

Longtime Apple analyst Tim Bajarin predicted new features such as family sharing will not only appeal to Apple diehards but could persuade some…

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Opportunity Alert: Ad Spend vs. Time Spent with Media

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June 1, 2014

According to Meeker, the opportunity is with Internet and Mobile. Reduced opportunity with Print, Radio and TV. Read the entire article here

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