Author Archives: Gary Steel

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Almost All Digital Media Buyers With Larger Budgets Using Mobile, Video

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May 1, 2014

More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling…

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YouTube Brand Activity and Media Buying Stats

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April 30, 2014

A survey of individuals (almost all employed by agencies) involved in planning or buying of YouTube media over the past year finds that…

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Understanding New Jersey Through Baseball

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April 25, 2014

To understand New Jersey you have to understand the breakout between North Jersey and South Jersey. This map is the best illustration of…

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Traditional Radio listening slips in car, at home, at work, at school

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April 17, 2014

Traditional Radio listening slips in car, at home, at work, at school. Read the entire article at Radio Listening Gradually Transitions to Digital…

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