Author Archives: Gary Steel

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Data Discrepancies between AdWords and Analytics – The Definitive Article

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November 8, 2013

There are a number of reasons why AdWords and Analytics may report different numbers in terms of clicks and visits: Read the full…

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The Thursday Follies

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November 7, 2013

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5 key findings: “Mobile Device Influence on Purchasing”

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November 6, 2013

Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times…

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Native Ad Formats (Content Marketing) Ranked For Effectiveness

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November 6, 2013

When asked which forms of native advertising publishers think are most effective, they pointed to blog posts (58%) and articles (56%) first, with…

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