Author Archives: Gary Steel

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The CNN Paradox – Top Online, Last OnAir

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November 6, 2013

The cable news network suffered its lowest Monday-Friday primetime average in over a year for the week of Oct. 28 to Nov. 1.…

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The Impact of Google Enhanced Campaigns – Get Mobile Now

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November 5, 2013

Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed…

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“Select” Google’s new, better performing campaign type for acquiring customers on Search and Display

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November 5, 2013

Read the article here: Inside AdWords: Select a new, better performing campaign type for acquiring customers on Search and Display.

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Thanks to Young Hispanic / AA Audience, Radio’s Reach Expands

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November 3, 2013

Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the…

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