Author Archives: Gary Steel

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3 common mistakes made in do-it-yourself PPC

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July 12, 2016

Trying to manage your business's paid search advertising on your own? Here are some common pitfalls to avoid. Read the entire article here:…

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6 Online Video Insights from comScore to Inform Your 2017 Media Plan

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June 23, 2016

A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV…

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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

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June 23, 2016

New research suggests that Millennials are heavily impacted by the views of friends and family. However, user-generated content – also long associated with…

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In 2009 Time Spent With Terrestrial Radio was 15 Hours/Wk. Today it’s about 10.

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June 21, 2016

Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the…

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