Author Archives: Gary Steel

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US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016

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June 21, 2016

Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7, according to the Advertising Index Q1 2016 Report from Salesforce…

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YouTube launches YouTube Director: A suite of video ad creation products for businesses

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June 16, 2016

Creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to…

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Hacking Google’s Quality Score Formula to Increase Conversions, with Brad Geddes – Acquisio Blog

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June 14, 2016

Brad Geddes calculated the weight of each factor contributing to quality score, and describes how certain changes can affect your score and conversion…

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Google: Hillary Clinton Autocompletegate

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June 11, 2016

Over the last week we've received questions about our autocomplete feature. I wanted to take the opportunity to clarify a few things. Read…

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