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Author Archives:
Gary Steel
Roughly Half of Desktop Display Ads in the US Were Viewable in Q1
By
Gary Steel
June 7, 2016
The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks report. Read…
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Where are the Radio Jobs?
By
Gary Steel
June 7, 2016
Official US Labor Department data showed drop of some 27 percent of the jobs in terrestrial radio in the period from January 1990…
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How-To Videos the Most Common Marketing Video Type Among SMBs
By
Gary Steel
June 5, 2016
The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos…
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A Stark Choice: Traditional TV or Streaming Video?
By
Gary Steel
May 24, 2016
Research: Viewers now prefer digital video to primetime TV! Read the entire article here: A Stark Choice: Traditional TV or Streaming Video?
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