Author Archives: Gary Steel

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Inside AdWords: Preventing accidental clicks for a better mobile ads experience

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May 18, 2016

Google explains protections for users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords:…

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Google addresses “Big Thumbs” ad clicks

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May 18, 2016

Google initiative to protect users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords:…

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What Are The Most Important Factors For Mobile Shoppers?

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May 18, 2016

Not mobile ready yet, read this: the most common shopping activity by both smartphone and tablet shoppers is researching an item. Read the…

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The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…

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May 16, 2016

Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a…

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