Author Archives: Gary Steel

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YouTube says it pays artists more generously than radio does

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April 29, 2016

YouTube went on the offensive on Thursday, saying it doesn’t shortchange artists but is rather a generous and nurturing force in the music…

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Mobile Captures Larger Share of Growing US Online Ad Spend

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April 27, 2016

Mobile is now larger than any single non-mobile digital advertising category Read the entire article here: Mobile Captures Larger Share of Growing US…

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Google Video “Bumper ads” drive incremental reach and frequency, particularly on smartphones

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April 26, 2016

Google announces Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Read the entire article…

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What Strategic Programs Will Define Marketing Departments in 2020?

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April 22, 2016

Social Media is supreme. Publishing channels such as direct mail, TV, print and radio will prove to be smaller touch points, per respondents,…

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