Author Archives: Gary Steel

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Too much is being spent on a higher education marketing assault.

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April 18, 2016

To populate their online programs and appear more selective, colleges hire shady companies to generate clicks and inquiries, then drive those inquiries to…

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What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook Advertising?

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April 14, 2016

More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest…

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How Are Consumers Spending Their Time Online?

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April 8, 2016

Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. Source: How Are Consumers…

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Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram

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March 29, 2016

72% of respondents aged 12-24 said they currently use Snapchat, up from 57% last year. In the process, Snapchat has surpassed Instagram usage,…

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