Author Archives: Gary Steel

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Video Ad Engagement Benchmarks, by Industry, in 2015

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March 21, 2016

A new report from Viant indicates that while 30 second ads regained the lead in terms of ad share (51% of all ads…

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How Do US Teens Hear About New Brands?

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March 18, 2016

About half (49%) of teens reported having heard about a new brand from Instagram, with this platform considerably ahead of both Facebook (37%)…

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Clear Channel Adds Behavior Tracking To Billboards?

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March 2, 2016

Clear Channel Outdoor Americas is partnering with companies to track the behavior of customers who pass its tens of thousands of billboards. Read…

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US Social Network Penetration Forecast

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February 27, 2016

For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according…

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