Author Archives: Gary Steel

For ROI Proof, Paid Search Tops the Digital List Again

New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the…
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Please Don’t Comment On This

In the face of attacks, bigotry and general nastiness -- news organizations are throwing in the towel on online comments. The Chicago Sun-Times,…
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Fortune 500’s Social Media Platform Use in 2015

LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account, per the…
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Inside AdWords: Happy 15th Birthday, AdWords!

Only 15 years old and already a world powerhouse. Read the entire article here; Inside AdWords: Happy 15th Birthday, AdWords!
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