Author Archives: Gary Steel

Top Industries by Share of Digital and Mobile Ad Spend in 2015

Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total…
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A new way to discover Tweets

Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and…
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There is a phablet revolution upon us | Yahoo Advertising

There is a revolution upon us - a phablet revolution. 20% of all active devices are now phablets and we see no…
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Top Priority for Higher Education Execs Shifts to Career Outcomes

Understanding how their students fare in the workforce post-graduation allows program and marketing directors to tweak program content, improve messaging to prospective students,…
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