Author Archives: Gary Steel

The terms associated with the highest and lowest read rates are here: Email Subject Lines: The Latest Data

There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of…

Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search…

When it comes to personalization tactics, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered…