Author Archives: Gary Steel

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Video Ad Completion Rates, by Device Type, in 2014

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April 15, 2015

Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed…

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Regular Radio Loses Market Share In-Car

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April 14, 2015

While regular AM/FM Radio is Still Consumers’ First Choice For In-Car Audio, when 18-34 Adults were asked what the first thing they turn…

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Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

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March 25, 2015

Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in…

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Online Marketing Hot News: LinkedIn Opens Up Profiles to Higher Education

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March 21, 2015

Starting this week, colleges and universities may invite their graduates to showcase their degrees and certificates on their LinkedIn profiles – all with…

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