Author Archives: Gary Steel

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Online Marketing Hot News – Conversion Tracking

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February 9, 2015

Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they…

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Comscore Weighs in on Digital Ad Fraud

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February 6, 2015

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and…

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From YouTube: How the world watched the big game

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February 5, 2015

From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google…

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Which Day of the Week Nets The Highest Share of Search Ad Clicks?

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January 30, 2015

Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent…

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