Author Archives: Gary Steel

An Aging America: Higher Education’s New Frontier

Study: "The College of 2020: Students" found that "the adult-­education market will be the fastest-growing one in higher education for the foreseeable future."…
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Report: Universities Maximize Digital Marketing Dollars in Competitive Landscape

LeadsCouncil, an independent association dedicated to advancing the online lead generation industry, today announced that the largest U.S. universities see digital channels as…
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Durham College wins six Educational Digital Marketing Awards

Durham College (DC) is pleased to congratulate its Communications and Marketing department on winning six Education Digital Marketing Awards (EDMA), presented by the…
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Inside A Botnet: Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network…
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