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Author Archives:
Gary Steel
Tracking E Commerce Around the New Year: Analytics Blog
By
Gary Steel
December 9, 2014
The Google Analytics blog published ecommerce trends around the world right around the new year. In the United States: the transactions trend clearly…
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5 Factors of Display Ad Viewability Revealed By Google: Infographic
By
Gary Steel
December 6, 2014
Google reveals five factors that affect the extent to which ads are seen, from page position to ad dimensions and more. One surprising…
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Official Google Blog: Through the Google lens: search trends November 28-December 5
By
Gary Steel
December 6, 2014
The end of the year is almost upon us, but just like the rest of your life, search isn’t slowing down. Here’s a…
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Could Mobile Overtake Desktops in US Search Ad Spend Next Year?
By
Gary Steel
December 5, 2014
Mobile will grow to represent 50.1% of digital search ad spending next year, predicts eMarketer, up from 38.1% share this year. Read the…
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