Author Archives: Gary Steel

Time to freshen up your ads. Are your search ads “fatigued?”

The online advertising space continues to aggressively grow by the billions, yet consumers are oftentimes overwhelmed by the abundance and repetition of ads…
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18-34 Year Olds Spending More Time At Home Online Than Watching TV

Millennials (18-34), for the first time, are spending more time online at home than watching TV.  The average time spent by an individual…
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Email Open and Click Rates, by Subject Line Length

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of…
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Google Analytics and Adwords Getting Even Closer

Starting the week of November 10, 2014, three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding…
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