Author Archives: Gary Steel

One Thing We Can All Agree On

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October 21, 2014

With so much disagreement, I just have one question: Is it possible for all of us office drones to agree on one thing?…

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Breaking News: Google Tells Agencies To Be More Transparent

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October 20, 2014

New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google's advertising campaigns, to become more…

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Companies Report Increasing Costs-Per-Lead

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October 20, 2014

A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in…

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Weekend Reading: Facebook Passes YouTube For Desktop Video

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October 19, 2014

Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google.“In the month…

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