Author Archives: Gary Steel

Optimizing Your LinkedIn Profile – Skills Section

Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t.   Eight of…
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Op Ed: Fixing How We Pay For College

Unlike other major purchases in life — a home, a car — many families know little about what they will actually pay for…
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LinkedIn Offering a $10,000 Scholarship

LinkedIn is promoting its new college search section with a $10,000 scholarship prize.  Helping students find the right school. Read the entire article…
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Higher Education and the Sales Funnel

From the CEO of Cascade CMS: When you think about it, marketing in the higher education space is really a hybrid of Business…
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