Author Archives: Gary Steel

Top Search Ad Position More Important on Mobiles Than Desktops

New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more…
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Inside AdWords: Customized Creatives at Scale

Adwords Ad customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands and sometimes millions of…
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What and When Millennials Share on Social Media

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content Read…
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How to win with content – Think with Google

The foundation for a successful content strategy lies in putting together the right team to meet your objectives. Read the entire article here…
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