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Author Archives:
Gary Steel
Top 5 Metrics You’re Measuring Incorrectly
By
Gary Steel
September 3, 2014
Traditional analytics are not only misleading, but often flat out wrong. With the availability of numerous devices offering web access, daily usage trends,…
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Google Announces Consolidated Billing for Agencies
By
Gary Steel
September 2, 2014
What is Consolidated Billing? A new billing system in AdWords that allows you to combine multiple account invoices into one single invoice. It…
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College Students’ Purchase Influencers-What Drives the Decision to Buy
By
Gary Steel
August 29, 2014
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions. Asked how much a…
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Google Authorship Is Axed
By
Gary Steel
August 28, 2014
After three years the great Google Authorship experiment has come to an end … at least for now. Read the entire article…
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