Author Archives: Gary Steel

Top 5 Metrics You’re Measuring Incorrectly

Traditional analytics are not only misleading, but often flat out wrong. With the availability of numerous devices offering web access, daily usage trends,…
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Google Announces Consolidated Billing for Agencies

What is Consolidated Billing? A new billing system in AdWords that allows you to combine multiple account invoices into one single invoice. It…
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College Students’ Purchase Influencers-What Drives the Decision to Buy

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions. Asked how much a…
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Google Authorship Is Axed

  After three years the great Google Authorship experiment has come to an end … at least for now. Read the entire article…
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