Data Discrepancies between AdWords and Analytics - The Definitive Article

There are a number of reasons why AdWords and Analytics may report different numbers in terms of clicks and visits:…
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The Thursday Follies

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5 key findings: "Mobile Device Influence on Purchasing"

Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit…
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Native Ad Formats (Content Marketing) Ranked For Effectiveness

When asked which forms of native advertising publishers think are most effective, they pointed to blog posts (58%) and articles…
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