Category: <span>Ad Fraud</span>

Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). Read the entire article here Ad Fraud and Non-Human Traffic: How Rampant is the Problem? – comScore, Inc.

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Read the entire article here Inside A Botnet: Athena […]