Over 65% of smartphone users now expect to get immediate information while using their smartphone. Updating the experience for mobile. Read the entire article here: Inside AdWords: Delivering more informative sitelinks, callouts and snippets
Category: <span>Adwords</span>
Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers. What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]
Google is continuing to extend its audience targeting capabilities into Search. Read the entire article here: Google is extending in-market audience targeting to Search campaigns
Data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read the entire article here: US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From […]
In the coming weeks, Google is introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you’ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them. Read the entire article here: Inside AdWords: […]
The term MBA and its variations accounted for 5 of the top 20 keywords by search spend, based on an analysis of US Google desktop text ad activity for the top 50,000 education keywords through the first half of this year. Read the entire article here: Here Are The Top Education Keywords in Paid Search […]
Trying to manage your business’s paid search advertising on your own? Here are some common pitfalls to avoid. Read the entire article here: 3 common mistakes made in do-it-yourself PPC
Brad Geddes calculated the weight of each factor contributing to quality score, and describes how certain changes can affect your score and conversion rate. Read the entire article here: Hacking Google’s Quality Score Formula to Increase Conversions, with Brad Geddes – Acquisio Blog
For the first time, AdWords advertisers with sufficient data will be able to select the new data driven attribution model as a public beta, which is also available in Analytics 360, Attribution 360, and DoubleClick. Read the entire article here: Analytics Blog: Move beyond last click attribution in AdWords
Google announces Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Read the entire article here: Inside AdWords: Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions. Read the entire article here: Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015
