New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
Only 15 years old and already a world powerhouse. Read the entire article here; Inside AdWords: Happy 15th Birthday, AdWords!
Adwords advertisers now have a single, unified interface for Video, Search, and Display Ads from Google. Watch the video here.
360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right. Read […]
A good agency will be ready with a plan to help on-board or even help train a future replacement, and definitely won’t hold your account or data hostage. Read the entire article here: How to Choose a PPC Agency – Moz
Starting today, you will find two new resources in the Learn tab of the Adwords Help Center to keep you on top of all the new AdWords innovations and help you understand how they work. Read the entire article here Inside AdWords: Staying on top of AdWords numerous new features – and learning how to […]
Investing in advertising might feel like we’re simply buying people’s time and attention, but there’s far more to it than that. Done right, advertising can show returns in many organic channels, including SEO. See the Video Here Wait, Paid Media Investments Can Yield SEO Value?! – Whiteboard Friday – Moz.
Upgraded URLs offer several benefits for advertisers, including: less time spent managing URL tracking updates reduced crawl and load times on your website new ValueTrack parameters that help you gain additional insights about your ads. Read the entire article here Inside AdWords: Get faster and easier URL tracking with new Upgraded URLs.
Google says, “Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together.” Read the entire article here Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results – Analytics Blog.
Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they drive. Read the entire article here Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals.
To help make it easier for advertisers to reach their most qualified customers, Google has enabled retargeting with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with Google remarketing (retargeting) in four easy steps. Read the entire article here Start Remarketing with Google Analytics […]
Google announced yesterday a new countdown widget that easily enables advertisers to place countdown times within their ad copy dynamically. Read the entire article here Google AdWords Ad Creation Countdown Widget.
