On December 10, 2014 at 12:30pm PT / 3:30pm ET, AdWords product managers and I will be hosting a half-hour livestream to look back at this year’s new features, offer best practices, and share customer success stories. Register for the event Inside AdWords: Join us as we click through AdWords in 2014.
Over the coming weeks, Google will be rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions. Read the entire post on Google+ Monitor the performance of your automated extensions Some ad extensions, like….
Starting the week of November 10, 2014, three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics. Read the entire post on Google + Updates to how AdWords reports Google Analytics metrics Starting the week of….
New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google’s advertising campaigns, to become more transparent. Read the entire article here: Google Tells Agencies To Be More Transparent 10/20/2014.
In the coming weeks, Google is rolling out custom affinity audiences. It gives you the flexibility to reach exactly the audience you’re looking for, because you decide who to reach. Read the entire article here Inside AdWords: Introducing Custom Affinity Audiences across the Google Display Network.
Build one ad that will dynamically show tailored messaging to your site visitors, like the degree programs they engaged with on your site, and similar programs within your school. Learn how you can get started with Dynamic Remarketing. Join Google for a live Hangout on Air with Google product managers and experts on Thursday, October […]
Among the 88% of respondents using retargeting, roughly 9 in 10 retarget on Google. Read the entire article here Top Retargeting Channels and Challenges For Enterprise Marketers.
New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. Read the entire article Top Search Ad Position More Important on Mobiles Than Desktops.
Adwords Ad customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands and sometimes millions of products, services, and promotions—all changing by the day. Read the entire article: Inside AdWords: Customized Creatives at Scale.
Retargeting performance and more is now available with the new Display Targeting report from Google Analytics. Read the entire article here Enhanced Google Analytics Audience Capabilities Come to Apps – Analytics Blog.
Today Google introduced callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Read the entire article here: Inside AdWords: Call out what matters most to your customers.
What is Consolidated Billing? A new billing system in AdWords that allows you to combine multiple account invoices into one single invoice. It will eventually replace MDOs. Read the entire article here AdWords Consolidated Billing for Agencies – AdWords Community.
