Google launches website call conversions, a powerful way for you to identify and measure calls from your website that occur after an ad click. Read the entire article here Inside AdWords: Introducing Website Call Conversions.
Category: <span>Adwords</span>
Google adds dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. A click on a dynamic sitelink is free. Read more about it here Inside AdWords: Introducing Dynamic Sitelinks.
A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive Read more about it here New Research Shows Search Ads Drive Brand Awareness – Google.
Read more here: Inside AdWords: An important step by the Media Rating Council toward a viewable impression currency.
The goal of this redesign is not only to give Google products a consistent look and feel across the web, but also to provide users with a simple and beautiful user experience that helps you get tasks done quickly and efficiently. Read the entire article here: Inside AdWords: New Look and Simpler Navigation Rolling Out […]
Top Paid Search Columns Of 2013 Read the entire article here via Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013.
It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe. Read the entire article here: Inside […]
Google says, “We’re squarely in a multi-screen world and people are using smartphones to search, shop and get things done more often than ever. That means delivering a great experience on mobile devices is increasingly important, since it affects organic visibility, Quality Score, ad position and cost, sales, and customer loyalty.” Read the entire article […]
There are a number of reasons why AdWords and Analytics may report different numbers in terms of clicks and visits: Read the full article here: Data Discrepancies between AdWords and Analytics on websites – Analytics Help.
Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process. Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites. Location proximity […]
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. Marin has seen this trend happening over the past three years –the report says the results underscore the need for advertisers to “focus their attention to optimizing […]
Read the article here: Inside AdWords: Select a new, better performing campaign type for acquiring customers on Search and Display.
