Category: <span>Amazon</span>

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. Read more about it here: Leveraging Amazon search ads in a time of rapid change – Search Engine Land

Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products and headline search both use keyword targeting, while product-display ads are targeted more by types of categories used for competitive placements. Read the entire article here: Amazon Is Opening Up Its Ads Business, and Marketers […]