B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. Read the entire and download the research here: B2B Marketers Shift Priorities From Generating Leads to Converting Them – Marketing Charts
As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. Read the entire article here: An Overview Of B2B Marketing In 2017
Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness Read the entire article here: These Information Sources Are Considered Most Trustworthy by B2B Buyers
Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences Read the entire article here: The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…
Increasing lead generation (61%) and improving lead nurturing (57%) were the top-cited strategic goals of a marketing automation strategy, per new research. Read the entire article here: Most Important Goals Of A Marketing Automation Strategy
