Category: <span>Big Data</span>

Data is really only valuable if you can translate it into actionable insights. Here are questions you need to ask in order to get actionable information from your data. Read the entire article here From Data to Insights: The Blueprint for Your Business – Think with Google.

When marketers were asked to choose which of 5 areas they felt will be most important to their company’s marketing moving forward, a plurality 33% of respondents chose personalization, significantly outpacing big data 22%, social 21%, real-time 14% and, surprisingly, mobile 11%. Read the entire article here Personalization Tops Big Data, Social As US Marketers’ […]