The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks report. Read the entire article here: Roughly Half of Desktop Display Ads in the US Were Viewable in Q1
Category: <span>Display Advertising</span>
Google explains protections for users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
Google initiative to protect users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
Facebook will now work with publishers to sell advertising on their mobile websites through its Audience Network product. Read the entire article here: Facebook Expands Ad Network to Mobile Web
Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015
Starting today, native Gmail ads are now available for all advertisers directly in AdWords accessed through Display. Read the announcement here: Inside AdWords: Native Gmail ads arrive in AdWords for all advertisers
As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. Read the entire article here: DoubleClick Advertiser Blog: Updating Google Web Designer to help ease the transition to HTML5
As social media companies move toward native, local and video ads, Yelp and LinkedIn say goodbye to display ads. Read the entire article here: Yelp, LinkedIn pull support for old-fashioned display ads
Your display publisher report says your ads appeared in NYTimes.com. But has it really? Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. Read the entire article here: Domain Laundering Emerges […]
Google released a study claiming that the majority of ad impressions are unseen by users. Read the entire article here Google Says Most Ad Impressions Go Unseen.
Google changes Display Targeting Options: “Other interests” will no longer be a targeting option for new and existing audience campaigns starting on January 15, 2015. Read the entire article here: Inside AdWords: A better way to reach customers on the Google Display Network.
New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google’s advertising campaigns, to become more transparent. Read the entire article here: Google Tells Agencies To Be More Transparent 10/20/2014.
