In the coming weeks, Google is rolling out custom affinity audiences. It gives you the flexibility to reach exactly the audience you’re looking for, because you decide who to reach. Read the entire article here Inside AdWords: Introducing Custom Affinity Audiences across the Google Display Network.
Build one ad that will dynamically show tailored messaging to your site visitors, like the degree programs they engaged with on your site, and similar programs within your school. Learn how you can get started with Dynamic Remarketing. Join Google for a live Hangout on Air with Google product managers and experts on Thursday, October […]
Retargeting performance and more is now available with the new Display Targeting report from Google Analytics. Read the entire article here Enhanced Google Analytics Audience Capabilities Come to Apps – Analytics Blog.
Is Display Advertising Dying?. Is the model that has successfully generated billions of dollars in revenue for nearly 20 years is crumbling? Here are three reasons why presented by the Digital Marketing Manager at Roche Diagnostics. Read the entire article here: Trends in Advertising: Display Ads are Dead | LinkedIn.
Here’s an idea to constructing 2 precisely targeted online display campaigns with powerful behavioral audience targets: Simplified Online Display Advertising | LinkedIn.
Google announces the new Display Targeting report in Google Analytics. This new report allows advertisers to see how their advertising on the Google Display Network (GDN) is performing. Read the entire article here Announcing Display Targeting Reports in GA We’re excited to announce the….
Desktop spending is slowing down (and the desktop banner is in trouble) Magna Global expects non-mobile advertising to grow just 9 percent this year, with non-mobile desktop display spending actually shrinking by 1 percent. This is in line with what we’ve been hearing for a while now. Buyers are increasingly uncertain of the efficacy of […]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and outpacing adoption of social (85%). Read the entire article here Almost All Digital Media Buyers With Larger Budgets Using Mobile, Video.
Read more here: Inside AdWords: An important step by the Media Rating Council toward a viewable impression currency.
It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe. Read the entire article here: Inside […]
You really do get what you pay for in digital display. Read the entire article here: Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday.
Read the article here: Inside AdWords: Select a new, better performing campaign type for acquiring customers on Search and Display.
