Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. Chart/table from: Consumers More Receptive to Shopping Ads on… Retail Sites.
Category: <span>Display Advertising</span>
During the first half of 2013, display advertising – though measured in a subset of markets – posted the fastest growth rate, of 26.6%. TV continued to outpace the overall average, with a 4.2% increase in spending, although it was outdoor 5% that rose most rapidly among traditional media. via Global Ad Spend in H1: […]
Top 10 Broadcast Media Websites – September 2013.
“Recommendations by people I know” ranks as the #1 most influential form of advertising. Nielsen-Most-Influential-Forms-of-Advertising-Sept2013.png PNG Image, 1000 × 546 pixels.
Excellent post from an SEO colleague. Three AdWords Remarketing Features You Must Test Now! | SEER Interactive.
RTB continues to dominate display buying Nearly One-fifth of US Display Spending Will Be Automated This Year – eMarketer.
Google is integrating three of the classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. via All your display planning and targeting needs, all in one place – Inside AdWords.
Now in Beta. Google Analytics is tracking display and video impressions that lead to a conversion. See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics – Inside AdWords.
