The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. Read the entire article here: Mobile Pushes 2016 Online Holiday Spending Above $80 Billion – comScore, Inc
Category: <span>E Commerce</span>
The Google Analytics blog published ecommerce trends around the world right around the new year. In the United States: the transactions trend clearly shows that users purchase mostly up to a week before Christmas Day and no improvement is seen in early January, although sessions do return to normal quickly after New Year’s Eve. Read […]
U.S. shoppers spent slightly less money at brick-and-mortar stores on Thanksgiving Day and Black Friday than across the same two days in 2013, while online sales surged to record highs, data showed on Saturday. Read the entire article here: Bricks-and-mortar sales edge lower at start of holiday season; online surges: data – Yahoo News Canada.
Online shoppers aged 18-55 are most likely to abandon their shopping carts due to unexpected shipping costs Read the entire article here Top Stated Reasons for Cart Abandonment.
