Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5% Source: What’s the Read Rate for Emails in Gmail’s Promotions Tab?
New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
Starting today, native Gmail ads are now available for all advertisers directly in AdWords accessed through Display. Read the announcement here: Inside AdWords: Native Gmail ads arrive in AdWords for all advertisers
The terms associated with the highest and lowest read rates are here: Email Subject Lines: The Latest Data
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. Read the entire article here Email Open and Click Rates, by Subject Line Length.
