News that Facebook Inc (NASDAQ: FB) will host on its platform the first episodes of HBO’s new shows “Ballers” and “The Brink” signals that the social media giant expects streaming TV will become an important part of its business, an analyst said Wednesday. Read the entire article here: Facebook Takes Steps Towards Streaming TV

London-based Ampere predicts a new advertising “arms race” between Facebook and YouTube, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively. Read the entire article here: Facebook gaining ground on YouTube in video ads, report says

As Facebook continues to push towards video views in its quest to take on YouTube, the company is increasingly looking at video as the next frontier. Read the entire article here: Facebook (FB) Sees Video as ‘the Next Frontier’ — Here’s What It Plans to Do About It

Facebook is starting to test Hello, a new app built by the Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places. Read the entire article here Introducing Hello | Facebook Newsroom.

Just as Google has Quality Score, beginning this week, Facebook is going to start showing relevance scores as a visible metric in ads reporting tools. **This will affect cost and delivery of ads. Read the entire article here Relevance Score for Facebook Ads | Facebook for Business.

Today’s update to Facebook News Feed reduces the distribution of posts that people have reported as hoaxes and adds an annotation to posts that have received many of these types of reports to warn others on Facebook. Read the entire article here News Feed FYI: Showing Fewer Hoaxes  | Facebook Newsroom.

Tests are underway for how employees can use news feed, groups and messaging for their work, but will be kept separate from personal profiles Read the entire article here Facebook at Work: social network launches ‘pilot’ for companies | Technology | The Guardian.