Google rolled out their latest version of the Google Penguin update (since May 22nd) last Friday and it seems that once again they have turned up the heat on the battle against site owners with questionable backlink profiles as they look to clean up their organic search results. via Penguin 2.1 Rolls Out As Website […]

Links are still believed to be the most important part of the algorithm approximately 40%. Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor. SEOs do not think social factors are important in the 2013 algorithm only 7%, in contrast to the […]

This article successfully describes why ‘Bounce Rate’ is much abused and much maligned. The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. via Why You Need To Understand Google’s Obsession […]