In the free download, Google looks at the four tenets of measurement-focused marketing: choosing the right metrics, focusing on your best customers, valuing the customer’s whole journey to purchase and proving impact. Used collectively, these tenets can improve campaign success. Get the download here: Measure What Matters Most: A Marketer’s Guide – Think with Google.
Starting the week of November 10, 2014, three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics. Read the entire post on Google + Updates to how AdWords reports Google Analytics metrics Starting the week of….
New APIs that tailor the power of Google Tag Manager to your unique needs A new intuitive interface to help you launch and edit tags even faster More 3rd-party templates to make tagging easier Read the entire article here: Making tag management more accessible and powerful – Analytics Blog.
Read the entire article here: The Top 3 Google Analytics Configuration Issues Impacting your Data and How to Fix Them – Analytics Blog.
Retargeting performance and more is now available with the new Display Targeting report from Google Analytics. Read the entire article here Enhanced Google Analytics Audience Capabilities Come to Apps – Analytics Blog.
Traditional analytics are not only misleading, but often flat out wrong. With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers we need to take another look at: Unique Visitors (Unique Browsers) Conversion Rates Engagement Metrics (Time Spent, Page Views, Video Completion Rate) Total De-duplicated (Global) Audience […]
Google announces the new Display Targeting report in Google Analytics. This new report allows advertisers to see how their advertising on the Google Display Network (GDN) is performing. Read the entire article here Announcing Display Targeting Reports in GA We’re excited to announce the….
You can simply select a new checkbox option which would be included in the view level of the management user interface. Read more about it here: Introducing Bot and Spider Filtering Many of you have shared with us that it’s….
Read the entire article here: Universal Analytics: Out of beta, into primetime – Analytics Blog.
Web Analytics Demystified continues to advance the Analysis Exchange to help anyone, anywhere get “hand’s on” experience conducting analysis with Google Analytics in an effort to support non-profits worldwide. Read the entire article here: How the Analysis Exchange is helping Non-Profits make data-driven decisions – Analytics Blog.
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas. Analytics ranks as the number 1 ‘need’. Get certified in GAIQ Read the entire article here: Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say.
There are a number of reasons why AdWords and Analytics may report different numbers in terms of clicks and visits: Read the full article here: Data Discrepancies between AdWords and Analytics on websites – Analytics Help.
