In September 2018, the adsenseformobileapps.com exclusion and the GMob mobile app non-interstitial exclusion will no longer be available within Google Ads. Device settings will also be consolidated into three device types: computer, mobile and tablet.
Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers. What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]
Google explains protections for users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
Google initiative to protect users and advertisers by extending accidental click protections to native ad formats. Read the entire article here: Inside AdWords: Preventing accidental clicks for a better mobile ads experience
Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015
In today’s announcement, Google makes the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. Read the entire article here: Inside AdWords: Enhancing the Google Display Network with new innovations
Today, Google announced a a free, ad-supported version of Google Play. Read the entire article here: Inside AdWords: Reaching consumers through the music they love: Introducing ads on Google Play Music
Search engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider. Read the entire article here: 3 Reasons To Love The Google Display Network (Really!)
